---
title: "Podcast marketing agencies: Which brands are most popular in search?"
description: "Compare the agencies brands hire for podcast advertising. Share of Search among Wondery, Lower Street, Audio Up, Pacific Content and Sonic Influencer Marketing, the podcast marketing agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/podcast-marketing-agencies"
publisher: "Brandwave"
---

# Podcast marketing agencies: Which brands are most popular in search?

Compare the agencies brands hire for podcast advertising. Share of Search among Wondery, Lower Street, Audio Up, Pacific Content and Sonic Influencer Marketing, the podcast marketing agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Podcast marketing agencies
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wondery, 52.5%

## Which brand is most popular in search among podcast marketing agencies worldwide?

- In August 2026, Wondery was the most searched among podcast marketing agencies worldwide, with an estimated 6.6K branded searches and 52.5% estimated Share of Search within this set.
- Lower Street is in 2nd place, 9.4 percentage points behind at 43.2% Share of Search.
- Across the 11 months ending August 2026, Wondery’s estimated Share of Search among podcast marketing agencies worldwide decreased from 77.2% to 52.5%.
- Across the 11 months ending August 2026, Lower Street’s estimated Share of Search among podcast marketing agencies worldwide increased from 18.9% to 43.2%.
- Across the 11 months ending August 2026, Audio Up’s estimated Share of Search among podcast marketing agencies worldwide peaked at 6.1% in June 2026 and was lowest at 3.5% in October 2025.
- Across the 11 months ending August 2026, Audio Up, Pacific Content and Sonic Influencer Marketing held steady: their estimated Share of Search among podcast marketing agencies worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wondery vs Lower Street: compare search popularity](/demand/global-en/compare/lower-street-vs-wondery): 52.5% against 43.2% Share of Search.
- [Wondery vs Audio Up: compare search popularity](/demand/global-en/compare/audio-up-vs-wondery): 52.5% against 3.8% Share of Search.
- [Lower Street vs Audio Up: compare search popularity](/demand/global-en/compare/audio-up-vs-lower-street): 43.2% against 3.8% Share of Search.

## How did search popularity change for podcast marketing agencies worldwide in August 2026?

- In August 2026, Lower Street gained estimated Share of Search among podcast marketing agencies worldwide, from 38.2% to 43.2%.
- In August 2026, Wondery lost estimated Share of Search among podcast marketing agencies worldwide, from 57.1% to 52.5%.
- Estimated monthly branded searches for Pacific Content worldwide fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
- Estimated monthly branded searches for Audio Up worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wondery | 52.5% | 6.6K | -18.5% | Wondery |
| 2 | Lower Street | 43.2% | 5.4K | 0.0% | Lower Street |
| 3 | Audio Up | 3.8% | 480 | -18.6% | Audio Up |
| 4 | Pacific Content | 0.4% | 50 | -28.6% | Pacific Content |
| 5 | Sonic Influencer Marketing | 0.08% | 10 | 0.0% | Sonic Influencer Marketing |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wondery | 22.2K | 77.2% | 1 |
| Oct 2025 | Lower Street | 5.4K | 18.9% | 2 |
| Oct 2025 | Audio Up | 1K | 3.5% | 3 |
| Oct 2025 | Pacific Content | 110 | 0.38% | 4 |
| Oct 2025 | Sonic Influencer Marketing | 10 | 0.03% | 5 |
| Nov 2025 | Wondery | 14.8K | 73.2% | 1 |
| Nov 2025 | Lower Street | 4.4K | 21.8% | 2 |
| Nov 2025 | Audio Up | 880 | 4.4% | 3 |
| Nov 2025 | Pacific Content | 110 | 0.54% | 4 |
| Nov 2025 | Sonic Influencer Marketing | 10 | 0.05% | 5 |
| Dec 2025 | Wondery | 14.8K | 72.9% | 1 |
| Dec 2025 | Lower Street | 4.4K | 21.8% | 2 |
| Dec 2025 | Audio Up | 1K | 4.9% | 3 |
| Dec 2025 | Pacific Content | 70 | 0.34% | 4 |
| Dec 2025 | Sonic Influencer Marketing | 10 | 0.05% | 5 |
| Jan 2026 | Wondery | 14.8K | 73.2% | 1 |
| Jan 2026 | Lower Street | 4.4K | 21.9% | 2 |
| Jan 2026 | Audio Up | 880 | 4.3% | 3 |
| Jan 2026 | Pacific Content | 110 | 0.54% | 4 |
| Jan 2026 | Sonic Influencer Marketing | 10 | 0.05% | 5 |
| Feb 2026 | Wondery | 9.9K | 64.7% | 1 |
| Feb 2026 | Lower Street | 4.4K | 28.9% | 2 |
| Feb 2026 | Audio Up | 880 | 5.7% | 3 |
| Feb 2026 | Pacific Content | 90 | 0.59% | 4 |
| Feb 2026 | Sonic Influencer Marketing | 10 | 0.07% | 5 |
| Mar 2026 | Wondery | 9.9K | 56.3% | 1 |
| Mar 2026 | Lower Street | 6.7K | 38.1% | 2 |
| Mar 2026 | Audio Up | 880 | 5% | 3 |
| Mar 2026 | Pacific Content | 90 | 0.51% | 4 |
| Mar 2026 | Sonic Influencer Marketing | 10 | 0.06% | 5 |
| Apr 2026 | Wondery | 12.1K | 65.2% | 1 |
| Apr 2026 | Lower Street | 5.5K | 29.4% | 2 |
| Apr 2026 | Audio Up | 880 | 4.7% | 3 |
| Apr 2026 | Pacific Content | 110 | 0.59% | 4 |
| Apr 2026 | Sonic Influencer Marketing | 20 | 0.11% | 5 |
| May 2026 | Wondery | 9.9K | 60.6% | 1 |
| May 2026 | Lower Street | 5.4K | 33.3% | 2 |
| May 2026 | Audio Up | 880 | 5.4% | 3 |
| May 2026 | Pacific Content | 110 | 0.67% | 4 |
| May 2026 | Sonic Influencer Marketing | 20 | 0.12% | 5 |
| Jun 2026 | Wondery | 8.1K | 55.9% | 1 |
| Jun 2026 | Lower Street | 5.4K | 37.4% | 2 |
| Jun 2026 | Audio Up | 880 | 6.1% | 3 |
| Jun 2026 | Pacific Content | 70 | 0.48% | 4 |
| Jun 2026 | Sonic Influencer Marketing | 10 | 0.07% | 5 |
| Jul 2026 | Wondery | 8.1K | 57.1% | 1 |
| Jul 2026 | Lower Street | 5.4K | 38.2% | 2 |
| Jul 2026 | Audio Up | 590 | 4.2% | 3 |
| Jul 2026 | Pacific Content | 70 | 0.49% | 4 |
| Jul 2026 | Sonic Influencer Marketing | 10 | 0.07% | 5 |
| Aug 2026 | Wondery | 6.6K | 52.5% | 1 |
| Aug 2026 | Lower Street | 5.4K | 43.2% | 2 |
| Aug 2026 | Audio Up | 480 | 3.8% | 3 |
| Aug 2026 | Pacific Content | 50 | 0.4% | 4 |
| Aug 2026 | Sonic Influencer Marketing | 10 | 0.08% | 5 |
| Sep 2026 | Audio Up | — | — | — |
| Sep 2026 | Lower Street | — | — | — |
| Sep 2026 | Pacific Content | — | — | — |
| Sep 2026 | Sonic Influencer Marketing | — | — | — |
| Sep 2026 | Wondery | — | — | — |

## What is being compared

- **Audio Up**: Measured on the search term “audio up”.
- **Lower Street**: Measured on the search terms “lower street”, “lower street podcast production”, “lowerstreet” and “lowerstreet co”, summed into one figure.
- **Pacific Content**: Measured on the search term “pacific content”.
- **Sonic Influencer Marketing**: Measured on the search term “sonic influencer marketing”.
- **Wondery**: Measured on the search term “wondery”.

- [Audio Up](/demand/global-en/brands/audio-up)
- [Lower Street](/demand/global-en/brands/lower-street)
- [Pacific Content](/demand/global-en/brands/pacific-content)
- [Sonic Influencer Marketing](/demand/global-en/brands/sonic-influencer-marketing)
- [Wondery](/demand/global-en/brands/wondery)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among podcast marketing agencies worldwide?

In August 2026, Wondery was the most searched among podcast marketing agencies worldwide, with an estimated 6.6K branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Podcast marketing agencies: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/podcast-marketing-agencies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/podcast-marketing-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.