--- title: "Podcast editing tools: Which brands are most popular in search?" description: "Compare the tools podcasters use to record, edit and publish episodes. Share of Search among Descript, Auphonic, Adobe Audition, Alitu and Hindenburg, the podcast editing tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/podcast-editing-tools" publisher: "Brandwave" --- # Podcast editing tools: Which brands are most popular in search? Compare the tools podcasters use to record, edit and publish episodes. Share of Search among Descript, Auphonic, Adobe Audition, Alitu and Hindenburg, the podcast editing tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Podcast editing tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Descript, 65.3% ## Which brand is most popular in search among podcast editing tools worldwide? - In August 2026, Descript was the most searched among podcast editing tools worldwide, with an estimated 350K branded searches and 65.3% estimated Share of Search within this set. - Auphonic is in 2nd place, 44.7 percentage points behind at 20.5% Share of Search. - Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing tools worldwide increased from 63% to 65.3%. - Across the 11 months ending August 2026, Auphonic’s estimated Share of Search among podcast editing tools worldwide increased from 14.7% to 20.5%. - Across the 11 months ending August 2026, Adobe Audition’s estimated Share of Search among podcast editing tools worldwide decreased from 21.9% to 13.8%. - Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing tools worldwide peaked at 68.2% in February 2026 and was lowest at 61.7% in May 2026. - Across the 11 months ending August 2026, Auphonic’s estimated Share of Search among podcast editing tools worldwide peaked at 20.8% in June 2026 and was lowest at 14.7% in October 2025. - Across the 11 months ending August 2026, Adobe Audition’s estimated Share of Search among podcast editing tools worldwide peaked at 21.9% in October 2025 and was lowest at 13.4% in July 2026. - Across the 11 months ending August 2026, Auphonic rose from 3rd to 2nd among podcast editing tools worldwide. - Across the 11 months ending August 2026, Adobe Audition fell from 2nd to 3rd among podcast editing tools worldwide. - Across the 11 months ending August 2026, Alitu and Hindenburg held steady: their estimated Share of Search among podcast editing tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Descript vs Auphonic: compare search popularity](/demand/global-en/compare/auphonic-vs-descript): 65.3% against 20.5% Share of Search. - [Descript vs Adobe Audition: compare search popularity](/demand/global-en/compare/adobe-audition-vs-descript): 65.3% against 13.8% Share of Search. - [Auphonic vs Adobe Audition: compare search popularity](/demand/global-en/compare/adobe-audition-vs-auphonic): 20.5% against 13.8% Share of Search. ## How did search popularity change for podcast editing tools worldwide in August 2026? - In August 2026, Auphonic gained estimated Share of Search among podcast editing tools worldwide, from 19.9% to 20.5%. - In August 2026, Descript lost estimated Share of Search among podcast editing tools worldwide, from 66.3% to 65.3%. - Estimated monthly branded searches for Adobe Audition worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026. - Estimated monthly branded searches for Alitu worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. - Estimated monthly branded searches for Hindenburg worldwide fell 25.5% over 11 measured months, from 470 to 350 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Descript | 65.3% | 350K | -4.5% | Descript | | 2 | Auphonic | 20.5% | 110K | 0.0% | Auphonic | | 3 | Adobe Audition | 13.8% | 74K | 0.0% | Adobe | | 4 | Alitu | 0.3% | 1.6K | 0.0% | Alitu | | 5 | Hindenburg | 0.07% | 350 | +16.7% | Hindenburg | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Descript | 388K | 63% | 1 | | Oct 2025 | Adobe Audition | 135K | 21.9% | 2 | | Oct 2025 | Auphonic | 90.5K | 14.7% | 3 | | Oct 2025 | Alitu | 2.4K | 0.39% | 4 | | Oct 2025 | Hindenburg | 470 | 0.08% | 5 | | Nov 2025 | Descript | 389K | 65.6% | 1 | | Nov 2025 | Adobe Audition | 110K | 18.5% | 2 | | Nov 2025 | Auphonic | 90.5K | 15.3% | 3 | | Nov 2025 | Alitu | 2.9K | 0.49% | 4 | | Nov 2025 | Hindenburg | 530 | 0.09% | 5 | | Dec 2025 | Descript | 331K | 64.4% | 1 | | Dec 2025 | Adobe Audition | 90.5K | 17.6% | 2 | | Dec 2025 | Auphonic | 90.5K | 17.6% | 3 | | Dec 2025 | Alitu | 1.9K | 0.37% | 4 | | Dec 2025 | Hindenburg | 430 | 0.08% | 5 | | Jan 2026 | Descript | 390K | 65.7% | 1 | | Jan 2026 | Adobe Audition | 110K | 18.5% | 2 | | Jan 2026 | Auphonic | 90.5K | 15.3% | 3 | | Jan 2026 | Alitu | 2.4K | 0.4% | 4 | | Jan 2026 | Hindenburg | 600 | 0.1% | 5 | | Feb 2026 | Descript | 394K | 68.2% | 1 | | Feb 2026 | Adobe Audition | 90.5K | 15.7% | 2 | | Feb 2026 | Auphonic | 90.5K | 15.7% | 3 | | Feb 2026 | Alitu | 2.4K | 0.42% | 4 | | Feb 2026 | Hindenburg | 470 | 0.08% | 5 | | Mar 2026 | Descript | 389K | 65.8% | 1 | | Mar 2026 | Auphonic | 110K | 18.6% | 2 | | Mar 2026 | Adobe Audition | 90.5K | 15.3% | 3 | | Mar 2026 | Alitu | 1.9K | 0.32% | 4 | | Mar 2026 | Hindenburg | 430 | 0.07% | 5 | | Apr 2026 | Descript | 382K | 65.3% | 1 | | Apr 2026 | Auphonic | 110K | 18.8% | 2 | | Apr 2026 | Adobe Audition | 90.5K | 15.5% | 3 | | Apr 2026 | Alitu | 1.9K | 0.32% | 4 | | Apr 2026 | Hindenburg | 380 | 0.06% | 5 | | May 2026 | Descript | 326K | 61.7% | 1 | | May 2026 | Auphonic | 110K | 20.8% | 2 | | May 2026 | Adobe Audition | 90.5K | 17.1% | 3 | | May 2026 | Alitu | 1.9K | 0.36% | 4 | | May 2026 | Hindenburg | 400 | 0.08% | 5 | | Jun 2026 | Descript | 342K | 64.8% | 1 | | Jun 2026 | Auphonic | 110K | 20.8% | 2 | | Jun 2026 | Adobe Audition | 74K | 14% | 3 | | Jun 2026 | Alitu | 1.9K | 0.36% | 4 | | Jun 2026 | Hindenburg | 350 | 0.07% | 5 | | Jul 2026 | Descript | 366K | 66.3% | 1 | | Jul 2026 | Auphonic | 110K | 19.9% | 2 | | Jul 2026 | Adobe Audition | 74K | 13.4% | 3 | | Jul 2026 | Alitu | 1.6K | 0.29% | 4 | | Jul 2026 | Hindenburg | 300 | 0.05% | 5 | | Aug 2026 | Descript | 350K | 65.3% | 1 | | Aug 2026 | Auphonic | 110K | 20.5% | 2 | | Aug 2026 | Adobe Audition | 74K | 13.8% | 3 | | Aug 2026 | Alitu | 1.6K | 0.3% | 4 | | Aug 2026 | Hindenburg | 350 | 0.07% | 5 | | Sep 2026 | Adobe Audition | — | — | — | | Sep 2026 | Alitu | — | — | — | | Sep 2026 | Auphonic | — | — | — | | Sep 2026 | Descript | — | — | — | | Sep 2026 | Hindenburg | — | — | — | ## What is being compared - **Adobe Audition**: Measured on the search term “adobe audition”. - **Alitu**: Measured on the search term “alitu”. - **Auphonic**: Measured on the search term “auphonic”. - **Descript**: Measured on the search terms “descript”, “descript ai video editor”, “descript app”, “descript audio transcription”, “descript com”, “descript software”, “descript transcribe”, “descript transcription” and “descript video editor”, summed into one figure. - **Hindenburg**: Measured on the search terms “hindenburg audio” and “hindenburg podcast”, summed into one figure. - [Adobe Audition](/demand/global-en/brands/adobe-audition) - [Alitu](/demand/global-en/brands/alitu) - [Auphonic](/demand/global-en/brands/auphonic) - [Descript](/demand/global-en/brands/descript) - [Hindenburg](/demand/global-en/brands/hindenburg) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among podcast editing tools worldwide? In August 2026, Descript was the most searched among podcast editing tools worldwide, with an estimated 350K branded searches and 65.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Podcast editing tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/podcast-editing-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/podcast-editing-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.