---
title: "Podcast editing software: Which brands are most popular in search?"
description: "Compare the podcast editing software creative teams choose between. Share of Search among Audacity, Descript, GarageBand, Adobe Audition, Reaper and Hindenburg, the podcast editing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/podcast-editing-software"
publisher: "Brandwave"
---

# Podcast editing software: Which brands are most popular in search?

Compare the podcast editing software creative teams choose between. Share of Search among Audacity, Descript, GarageBand, Adobe Audition, Reaper and Hindenburg, the podcast editing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Podcast editing software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Audacity, 61.2%

## Which brand is most popular in search among podcast editing software worldwide?

- In August 2026, Audacity was the most searched among podcast editing software worldwide, with an estimated 1.2M branded searches and 61.2% estimated Share of Search within this set.
- Descript is in 2nd place, 43.6 percentage points behind at 17.5% Share of Search.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing software worldwide increased from 15.9% to 17.5%.
- Across the 11 months ending August 2026, Adobe Audition’s estimated Share of Search among podcast editing software worldwide decreased from 5.5% to 3.7%.
- Across the 11 months ending August 2026, Audacity’s estimated Share of Search among podcast editing software worldwide peaked at 61.8% in November 2025 and was lowest at 56.8% in January 2026.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing software worldwide peaked at 21.1% in July 2026 and was lowest at 15.8% in May 2026.
- Across the 11 months ending August 2026, GarageBand’s estimated Share of Search among podcast editing software worldwide peaked at 17.8% in May 2026 and was lowest at 14.2% in July 2026.
- Across the 11 months ending August 2026, Audacity, GarageBand, Reaper and Hindenburg held steady: their estimated Share of Search among podcast editing software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Audacity vs Descript: compare search popularity](/demand/global-en/compare/audacity-vs-descript): 61.2% against 17.5% Share of Search.
- [Audacity vs GarageBand: compare search popularity](/demand/global-en/compare/audacity-vs-garageband): 61.2% against 15.1% Share of Search.
- [Audacity vs Adobe Audition: compare search popularity](/demand/global-en/compare/adobe-audition-vs-audacity): 61.2% against 3.7% Share of Search.
- [Audacity vs Reaper: compare search popularity](/demand/global-en/compare/audacity-vs-reaper): 61.2% against 2.5% Share of Search.
- [Descript vs GarageBand: compare search popularity](/demand/global-en/compare/descript-vs-garageband): 17.5% against 15.1% Share of Search.
- [Descript vs Adobe Audition: compare search popularity](/demand/global-en/compare/adobe-audition-vs-descript): 17.5% against 3.7% Share of Search.
- [Descript vs Reaper: compare search popularity](/demand/global-en/compare/descript-vs-reaper): 17.5% against 2.5% Share of Search.
- [GarageBand vs Adobe Audition: compare search popularity](/demand/global-en/compare/adobe-audition-vs-garageband): 15.1% against 3.7% Share of Search.
- [GarageBand vs Reaper: compare search popularity](/demand/global-en/compare/garageband-vs-reaper): 15.1% against 2.5% Share of Search.
- [Adobe Audition vs Reaper: compare search popularity](/demand/global-en/compare/adobe-audition-vs-reaper): 3.7% against 2.5% Share of Search.

## How did search popularity change for podcast editing software worldwide in August 2026?

- In August 2026, Audacity gained estimated Share of Search among podcast editing software worldwide, from 57.6% to 61.2%.
- In August 2026, GarageBand gained estimated Share of Search among podcast editing software worldwide, from 14.2% to 15.1%.
- In August 2026, Descript lost estimated Share of Search among podcast editing software worldwide, from 21.1% to 17.5%.
- In August 2026, Adobe Audition lost estimated Share of Search among podcast editing software worldwide, from 4.3% to 3.7%.
- Estimated monthly branded searches for Hindenburg worldwide fell 25.5% over 11 measured months, from 470 to 350 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Audacity | 61.2% | 1.2M | +22.0% | Audacity |
| 2 | Descript | 17.5% | 350K | -4.5% | Descript |
| 3 | GarageBand | 15.1% | 301K | +22.4% | Apple |
| 4 | Adobe Audition | 3.7% | 74K | 0.0% | Adobe |
| 5 | Reaper | 2.5% | 49.5K | 0.0% | Reaper |
| 6 | Hindenburg | 0.02% | 350 | +16.7% | Hindenburg |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Audacity | 1.5M | 61.4% | 1 |
| Oct 2025 | Descript | 388K | 15.9% | 2 |
| Oct 2025 | GarageBand | 368K | 15.1% | 3 |
| Oct 2025 | Adobe Audition | 135K | 5.5% | 4 |
| Oct 2025 | Reaper | 49.5K | 2% | 5 |
| Oct 2025 | Hindenburg | 470 | 0.02% | 6 |
| Nov 2025 | Audacity | 1.5M | 61.8% | 1 |
| Nov 2025 | Descript | 389K | 16% | 2 |
| Nov 2025 | GarageBand | 368K | 15.2% | 3 |
| Nov 2025 | Adobe Audition | 110K | 4.5% | 4 |
| Nov 2025 | Reaper | 60.5K | 2.5% | 5 |
| Nov 2025 | Hindenburg | 530 | 0.02% | 6 |
| Dec 2025 | Audacity | 1.2M | 58.9% | 1 |
| Dec 2025 | GarageBand | 368K | 17.8% | 2 |
| Dec 2025 | Descript | 331K | 16% | 3 |
| Dec 2025 | Adobe Audition | 90.5K | 4.4% | 4 |
| Dec 2025 | Reaper | 60.5K | 2.9% | 5 |
| Dec 2025 | Hindenburg | 430 | 0.02% | 6 |
| Jan 2026 | Audacity | 1.2M | 56.8% | 1 |
| Jan 2026 | Descript | 390K | 18.1% | 2 |
| Jan 2026 | GarageBand | 368K | 17.1% | 3 |
| Jan 2026 | Adobe Audition | 110K | 5.1% | 4 |
| Jan 2026 | Reaper | 60.5K | 2.8% | 5 |
| Jan 2026 | Hindenburg | 600 | 0.03% | 6 |
| Feb 2026 | Audacity | 1.2M | 57.2% | 1 |
| Feb 2026 | Descript | 394K | 18.5% | 2 |
| Feb 2026 | GarageBand | 368K | 17.2% | 3 |
| Feb 2026 | Adobe Audition | 90.5K | 4.2% | 4 |
| Feb 2026 | Reaper | 60.5K | 2.8% | 5 |
| Feb 2026 | Hindenburg | 470 | 0.02% | 6 |
| Mar 2026 | Audacity | 1.2M | 57.3% | 1 |
| Mar 2026 | Descript | 389K | 18.3% | 2 |
| Mar 2026 | GarageBand | 368K | 17.3% | 3 |
| Mar 2026 | Adobe Audition | 90.5K | 4.3% | 4 |
| Mar 2026 | Reaper | 60.5K | 2.8% | 5 |
| Mar 2026 | Hindenburg | 430 | 0.02% | 6 |
| Apr 2026 | Audacity | 1.2M | 57.5% | 1 |
| Apr 2026 | Descript | 382K | 18% | 2 |
| Apr 2026 | GarageBand | 368K | 17.3% | 3 |
| Apr 2026 | Adobe Audition | 90.5K | 4.3% | 4 |
| Apr 2026 | Reaper | 60.5K | 2.9% | 5 |
| Apr 2026 | Hindenburg | 380 | 0.02% | 6 |
| May 2026 | Audacity | 1.2M | 59.1% | 1 |
| May 2026 | GarageBand | 368K | 17.8% | 2 |
| May 2026 | Descript | 326K | 15.8% | 3 |
| May 2026 | Adobe Audition | 90.5K | 4.4% | 4 |
| May 2026 | Reaper | 60.5K | 2.9% | 5 |
| May 2026 | Hindenburg | 400 | 0.02% | 6 |
| Jun 2026 | Audacity | 1.2M | 61.4% | 1 |
| Jun 2026 | Descript | 342K | 17.2% | 2 |
| Jun 2026 | GarageBand | 301K | 15.1% | 3 |
| Jun 2026 | Adobe Audition | 74K | 3.7% | 4 |
| Jun 2026 | Reaper | 49.5K | 2.5% | 5 |
| Jun 2026 | Hindenburg | 350 | 0.02% | 6 |
| Jul 2026 | Audacity | 1M | 57.6% | 1 |
| Jul 2026 | Descript | 366K | 21.1% | 2 |
| Jul 2026 | GarageBand | 246K | 14.2% | 3 |
| Jul 2026 | Adobe Audition | 74K | 4.3% | 4 |
| Jul 2026 | Reaper | 49.5K | 2.9% | 5 |
| Jul 2026 | Hindenburg | 300 | 0.02% | 6 |
| Aug 2026 | Audacity | 1.2M | 61.2% | 1 |
| Aug 2026 | Descript | 350K | 17.5% | 2 |
| Aug 2026 | GarageBand | 301K | 15.1% | 3 |
| Aug 2026 | Adobe Audition | 74K | 3.7% | 4 |
| Aug 2026 | Reaper | 49.5K | 2.5% | 5 |
| Aug 2026 | Hindenburg | 350 | 0.02% | 6 |
| Sep 2026 | Adobe Audition | — | — | — |
| Sep 2026 | Audacity | — | — | — |
| Sep 2026 | Descript | — | — | — |
| Sep 2026 | GarageBand | — | — | — |
| Sep 2026 | Hindenburg | — | — | — |
| Sep 2026 | Reaper | — | — | — |

## What is being compared

- **Adobe Audition**: Measured on the search term “adobe audition”.
- **Audacity**: Measured on the search term “audacity”.
- **Descript**: Measured on the search terms “descript”, “descript ai video editor”, “descript app”, “descript audio transcription”, “descript com”, “descript software”, “descript transcribe”, “descript transcription” and “descript video editor”, summed into one figure.
- **GarageBand**: Measured on the search term “garageband”.
- **Hindenburg**: Measured on the search terms “hindenburg audio” and “hindenburg podcast”, summed into one figure.
- **Reaper**: Measured on the search term “reaper daw”.

- [Adobe Audition](/demand/global-en/brands/adobe-audition)
- [Audacity](/demand/global-en/brands/audacity)
- [Descript](/demand/global-en/brands/descript)
- [GarageBand](/demand/global-en/brands/garageband)
- [Hindenburg](/demand/global-en/brands/hindenburg)
- [Reaper](/demand/global-en/brands/reaper)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among podcast editing software worldwide?

In August 2026, Audacity was the most searched among podcast editing software worldwide, with an estimated 1.2M branded searches and 61.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Podcast editing software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/podcast-editing-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/podcast-editing-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.