---
title: "Podcast and audio measurement platforms: Which brands are most popular in search?"
description: "Compare platforms that measure podcast audiences, audio advertising, and campaign effects. Share of Search among Podscribe, Podtrac, Magellan AI, Spotify Ad Analytics and Triton Podcast Metrics, the podcast and audio measurement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/podcast-audio-measurement-platforms"
publisher: "Brandwave"
---

# Podcast and audio measurement platforms: Which brands are most popular in search?

Compare platforms that measure podcast audiences, audio advertising, and campaign effects. Share of Search among Podscribe, Podtrac, Magellan AI, Spotify Ad Analytics and Triton Podcast Metrics, the podcast and audio measurement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Podcast and audio measurement platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Podscribe, 55.1%

## Which brand is most popular in search among podcast and audio measurement platforms worldwide?

- In August 2026, Podscribe was the most searched among podcast and audio measurement platforms worldwide, with an estimated 2.4K branded searches and 55.1% estimated Share of Search within this set.
- Podtrac is in 2nd place, 30.7 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, Podscribe’s estimated Share of Search among podcast and audio measurement platforms worldwide increased from 53.5% to 55.1%.
- Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide decreased from 29.8% to 24.4%.
- Across the 11 months ending August 2026, Magellan AI’s estimated Share of Search among podcast and audio measurement platforms worldwide increased from 12.6% to 16.3%.
- Across the 11 months ending August 2026, Podscribe’s estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 73.8% in November 2025 and was lowest at 51.8% in July 2026.
- Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 29.8% in October 2025 and was lowest at 17.6% in November 2025.
- Across the 11 months ending August 2026, Magellan AI’s estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 18.5% in July 2026 and was lowest at 6.2% in November 2025.
- Across the 11 months ending August 2026, Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 4.8% in February 2026 and was lowest at 2.3% in November 2025.
- Across the 11 months ending August 2026, Spotify Ad Analytics and Triton Podcast Metrics held steady: their estimated Share of Search among podcast and audio measurement platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Podscribe vs Podtrac: compare search popularity](/demand/global-en/compare/podscribe-vs-podtrac): 55.1% against 24.4% Share of Search.
- [Podscribe vs Magellan AI: compare search popularity](/demand/global-en/compare/magellan-ai-vs-podscribe): 55.1% against 16.3% Share of Search.
- [Podscribe vs Spotify Ad Analytics: compare search popularity](/demand/global-en/compare/podscribe-vs-spotify-ad-analytics): 55.1% against 4.1% Share of Search.
- [Podtrac vs Magellan AI: compare search popularity](/demand/global-en/compare/magellan-ai-vs-podtrac): 24.4% against 16.3% Share of Search.
- [Podtrac vs Spotify Ad Analytics: compare search popularity](/demand/global-en/compare/podtrac-vs-spotify-ad-analytics): 24.4% against 4.1% Share of Search.
- [Magellan AI vs Spotify Ad Analytics: compare search popularity](/demand/global-en/compare/magellan-ai-vs-spotify-ad-analytics): 16.3% against 4.1% Share of Search.

## How did search popularity change for podcast and audio measurement platforms worldwide in August 2026?

- In August 2026, Podscribe gained estimated Share of Search among podcast and audio measurement platforms worldwide, from 51.8% to 55.1%.
- In August 2026, Magellan AI lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 18.5% to 16.3%.
- In August 2026, Podtrac lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 25.7% to 24.4%.
- Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Podscribe | 55.1% | 2.4K | -0.8% | Podscribe |
| 2 | Podtrac | 24.4% | 1.1K | -11.5% | Podtrac |
| 3 | Magellan AI | 16.3% | 720 | -18.2% | Magellan AI |
| 4 | Spotify Ad Analytics | 4.1% | 180 | 0.0% | Spotify |
| 5 | Triton Podcast Metrics | 0.23% | 10 | 0.0% | Triton Digital |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Podscribe | 3K | 53.5% | 1 |
| Oct 2025 | Podtrac | 1.7K | 29.8% | 2 |
| Oct 2025 | Magellan AI | 720 | 12.6% | 3 |
| Oct 2025 | Spotify Ad Analytics | 220 | 3.9% | 4 |
| Oct 2025 | Triton Podcast Metrics | 10 | 0.18% | 5 |
| Nov 2025 | Podscribe | 7K | 73.8% | 1 |
| Nov 2025 | Podtrac | 1.7K | 17.6% | 2 |
| Nov 2025 | Magellan AI | 590 | 6.2% | 3 |
| Nov 2025 | Spotify Ad Analytics | 220 | 2.3% | 4 |
| Nov 2025 | Triton Podcast Metrics | 10 | 0.1% | 5 |
| Dec 2025 | Podscribe | 3K | 58.1% | 1 |
| Dec 2025 | Podtrac | 1.4K | 26.9% | 2 |
| Dec 2025 | Magellan AI | 590 | 11.3% | 3 |
| Dec 2025 | Spotify Ad Analytics | 180 | 3.5% | 4 |
| Dec 2025 | Triton Podcast Metrics | 10 | 0.19% | 5 |
| Jan 2026 | Podscribe | 3.8K | 61% | 1 |
| Jan 2026 | Podtrac | 1.4K | 22.8% | 2 |
| Jan 2026 | Magellan AI | 720 | 11.7% | 3 |
| Jan 2026 | Spotify Ad Analytics | 270 | 4.4% | 4 |
| Jan 2026 | Triton Podcast Metrics | 10 | 0.16% | 5 |
| Feb 2026 | Podscribe | 3K | 54% | 1 |
| Feb 2026 | Podtrac | 1.4K | 25% | 2 |
| Feb 2026 | Magellan AI | 880 | 15.7% | 3 |
| Feb 2026 | Spotify Ad Analytics | 270 | 4.8% | 4 |
| Feb 2026 | Triton Podcast Metrics | 20 | 0.36% | 5 |
| Mar 2026 | Podscribe | 3.7K | 55.7% | 1 |
| Mar 2026 | Podtrac | 1.7K | 25.8% | 2 |
| Mar 2026 | Magellan AI | 1K | 15% | 3 |
| Mar 2026 | Spotify Ad Analytics | 220 | 3.3% | 4 |
| Mar 2026 | Triton Podcast Metrics | 10 | 0.15% | 5 |
| Apr 2026 | Podscribe | 3K | 54.6% | 1 |
| Apr 2026 | Podtrac | 1.4K | 25.3% | 2 |
| Apr 2026 | Magellan AI | 880 | 15.9% | 3 |
| Apr 2026 | Spotify Ad Analytics | 220 | 4% | 4 |
| Apr 2026 | Triton Podcast Metrics | 10 | 0.18% | 5 |
| May 2026 | Podscribe | 3K | 55.1% | 1 |
| May 2026 | Podtrac | 1.4K | 25.7% | 2 |
| May 2026 | Magellan AI | 880 | 16.2% | 3 |
| May 2026 | Spotify Ad Analytics | 150 | 2.8% | 4 |
| May 2026 | Triton Podcast Metrics | 10 | 0.18% | 5 |
| Jun 2026 | Podscribe | 3K | 60.2% | 1 |
| Jun 2026 | Podtrac | 940 | 18.9% | 2 |
| Jun 2026 | Magellan AI | 880 | 17.7% | 3 |
| Jun 2026 | Spotify Ad Analytics | 150 | 3% | 4 |
| Jun 2026 | Triton Podcast Metrics | 10 | 0.2% | 5 |
| Jul 2026 | Podscribe | 2.5K | 51.8% | 1 |
| Jul 2026 | Podtrac | 1.2K | 25.7% | 2 |
| Jul 2026 | Magellan AI | 880 | 18.5% | 3 |
| Jul 2026 | Spotify Ad Analytics | 180 | 3.8% | 4 |
| Jul 2026 | Triton Podcast Metrics | 10 | 0.21% | 5 |
| Aug 2026 | Podscribe | 2.4K | 55.1% | 1 |
| Aug 2026 | Podtrac | 1.1K | 24.4% | 2 |
| Aug 2026 | Magellan AI | 720 | 16.3% | 3 |
| Aug 2026 | Spotify Ad Analytics | 180 | 4.1% | 4 |
| Aug 2026 | Triton Podcast Metrics | 10 | 0.23% | 5 |
| Sep 2026 | Magellan AI | — | — | — |
| Sep 2026 | Podscribe | — | — | — |
| Sep 2026 | Podtrac | — | — | — |
| Sep 2026 | Spotify Ad Analytics | — | — | — |
| Sep 2026 | Triton Podcast Metrics | — | — | — |

## What is being compared

- **Magellan AI**: Measured on the search terms “magellan ai” and “magellan.ai”, summed into one figure.
- **Podscribe**: Measured on the search terms “podscribe”, “podscribe ai”, “podscribe data” and “podscribe.com”, summed into one figure.
- **Podtrac**: Measured on the search terms “podtrac”, “podtrac pricing” and “podtrac rankings”, summed into one figure.
- **Spotify Ad Analytics**: Measured on the search terms “ad analytics spotify” and “spotify ad analytics”, summed into one figure.
- **Triton Podcast Metrics**: Measured on the search term “triton podcast metrics”.

- [Magellan AI](/demand/global-en/brands/magellan-ai)
- [Podscribe](/demand/global-en/brands/podscribe)
- [Podtrac](/demand/global-en/brands/podtrac)
- [Spotify Ad Analytics](/demand/global-en/brands/spotify-ad-analytics)
- [Triton Podcast Metrics](/demand/global-en/brands/triton-podcast-metrics)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among podcast and audio measurement platforms worldwide?

In August 2026, Podscribe was the most searched among podcast and audio measurement platforms worldwide, with an estimated 2.4K branded searches and 55.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Podcast and audio measurement platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/podcast-audio-measurement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/podcast-audio-measurement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.