---
title: "Podcast advertising platforms: Which brands are most popular in search?"
description: "Compare the platforms that sell and buy podcast ads. Share of Search among Megaphone, RedCircle, Podbean, Acast and Spotify Ad Studio, the podcast advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/podcast-advertising-platforms"
publisher: "Brandwave"
---

# Podcast advertising platforms: Which brands are most popular in search?

Compare the platforms that sell and buy podcast ads. Share of Search among Megaphone, RedCircle, Podbean, Acast and Spotify Ad Studio, the podcast advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Podcast advertising platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Megaphone, 51.8%

## Which brand is most popular in search among podcast advertising platforms worldwide?

- In August 2026, Megaphone was the most searched among podcast advertising platforms worldwide, with an estimated 165K branded searches and 51.8% estimated Share of Search within this set.
- RedCircle is in 2nd place, 23.1 percentage points behind at 28.8% Share of Search.
- Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among podcast advertising platforms worldwide increased from 50.4% to 51.8%.
- Across the 11 months ending August 2026, RedCircle’s estimated Share of Search among podcast advertising platforms worldwide increased from 27.9% to 28.8%.
- Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast advertising platforms worldwide decreased from 12.6% to 10.5%.
- Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among podcast advertising platforms worldwide peaked at 51.8% in August 2026 and was lowest at 45% in March 2026.
- Across the 11 months ending August 2026, RedCircle’s estimated Share of Search among podcast advertising platforms worldwide peaked at 32.1% in July 2026 and was lowest at 26.7% in November 2025.
- Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast advertising platforms worldwide peaked at 14.6% in November 2025 and was lowest at 10.5% in August 2026.
- Across the 11 months ending August 2026, Acast’s estimated Share of Search among podcast advertising platforms worldwide peaked at 9.7% in November 2025 and was lowest at 7.8% in January 2026.
- Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among podcast advertising platforms worldwide peaked at 1.8% in March 2026 and was lowest at 0.41% in August 2026.
- Across the 11 months ending August 2026, Acast and Spotify Ad Studio held steady: their estimated Share of Search among podcast advertising platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Megaphone vs RedCircle: compare search popularity](/demand/global-en/compare/megaphone-vs-redcircle): 51.8% against 28.8% Share of Search.
- [Megaphone vs Podbean: compare search popularity](/demand/global-en/compare/megaphone-vs-podbean): 51.8% against 10.5% Share of Search.
- [Megaphone vs Acast: compare search popularity](/demand/global-en/compare/acast-vs-megaphone): 51.8% against 8.5% Share of Search.
- [RedCircle vs Podbean: compare search popularity](/demand/global-en/compare/podbean-vs-redcircle): 28.8% against 10.5% Share of Search.
- [RedCircle vs Acast: compare search popularity](/demand/global-en/compare/acast-vs-redcircle): 28.8% against 8.5% Share of Search.
- [Podbean vs Acast: compare search popularity](/demand/global-en/compare/acast-vs-podbean): 10.5% against 8.5% Share of Search.

## How did search popularity change for podcast advertising platforms worldwide in August 2026?

- In August 2026, Megaphone gained estimated Share of Search among podcast advertising platforms worldwide, from 47.5% to 51.8%.
- In August 2026, Acast gained estimated Share of Search among podcast advertising platforms worldwide, from 7.8% to 8.5%.
- In August 2026, RedCircle lost estimated Share of Search among podcast advertising platforms worldwide, from 32.1% to 28.8%.
- In August 2026, Podbean lost estimated Share of Search among podcast advertising platforms worldwide, from 11.8% to 10.5%.
- Estimated monthly branded searches for Spotify Ad Studio worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Megaphone | 51.8% | 165K | +22.2% | Spotify |
| 2 | RedCircle | 28.8% | 91.6K | +0.2% | RedCircle |
| 3 | Podbean | 10.5% | 33.5K | 0.0% | Podbean |
| 4 | Acast | 8.5% | 27.1K | +22.1% | Acast |
| 5 | Spotify Ad Studio | 0.41% | 1.3K | -45.8% | Spotify |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Megaphone | 201K | 50.4% | 1 |
| Oct 2025 | RedCircle | 111K | 27.9% | 2 |
| Oct 2025 | Podbean | 50.4K | 12.6% | 3 |
| Oct 2025 | Acast | 33.1K | 8.3% | 4 |
| Oct 2025 | Spotify Ad Studio | 2.9K | 0.73% | 5 |
| Nov 2025 | Megaphone | 165K | 48.1% | 1 |
| Nov 2025 | RedCircle | 91.6K | 26.7% | 2 |
| Nov 2025 | Podbean | 50.2K | 14.6% | 3 |
| Nov 2025 | Acast | 33.1K | 9.7% | 4 |
| Nov 2025 | Spotify Ad Studio | 2.9K | 0.85% | 5 |
| Dec 2025 | Megaphone | 165K | 50.3% | 1 |
| Dec 2025 | RedCircle | 91.5K | 27.9% | 2 |
| Dec 2025 | Podbean | 41.4K | 12.6% | 3 |
| Dec 2025 | Acast | 27.1K | 8.3% | 4 |
| Dec 2025 | Spotify Ad Studio | 2.9K | 0.88% | 5 |
| Jan 2026 | Megaphone | 165K | 47.4% | 1 |
| Jan 2026 | RedCircle | 111K | 32% | 2 |
| Jan 2026 | Podbean | 41.4K | 11.9% | 3 |
| Jan 2026 | Acast | 27.1K | 7.8% | 4 |
| Jan 2026 | Spotify Ad Studio | 2.9K | 0.83% | 5 |
| Feb 2026 | Megaphone | 165K | 47.5% | 1 |
| Feb 2026 | RedCircle | 111K | 32% | 2 |
| Feb 2026 | Podbean | 41.5K | 11.9% | 3 |
| Feb 2026 | Acast | 27.1K | 7.8% | 4 |
| Feb 2026 | Spotify Ad Studio | 2.9K | 0.83% | 5 |
| Mar 2026 | Megaphone | 165K | 45% | 1 |
| Mar 2026 | RedCircle | 111K | 30.4% | 2 |
| Mar 2026 | Podbean | 50.5K | 13.8% | 3 |
| Mar 2026 | Acast | 33.1K | 9% | 4 |
| Mar 2026 | Spotify Ad Studio | 6.6K | 1.8% | 5 |
| Apr 2026 | Megaphone | 165K | 47.5% | 1 |
| Apr 2026 | RedCircle | 111K | 32.1% | 2 |
| Apr 2026 | Podbean | 41.5K | 11.9% | 3 |
| Apr 2026 | Acast | 27.1K | 7.8% | 4 |
| Apr 2026 | Spotify Ad Studio | 2.4K | 0.69% | 5 |
| May 2026 | Megaphone | 165K | 47.6% | 1 |
| May 2026 | RedCircle | 111K | 32% | 2 |
| May 2026 | Podbean | 41.4K | 11.9% | 3 |
| May 2026 | Acast | 27.1K | 7.8% | 4 |
| May 2026 | Spotify Ad Studio | 2.4K | 0.69% | 5 |
| Jun 2026 | Megaphone | 135K | 46.7% | 1 |
| Jun 2026 | RedCircle | 91.5K | 31.7% | 2 |
| Jun 2026 | Podbean | 33.4K | 11.6% | 3 |
| Jun 2026 | Acast | 27.1K | 9.4% | 4 |
| Jun 2026 | Spotify Ad Studio | 1.9K | 0.66% | 5 |
| Jul 2026 | Megaphone | 135K | 47.5% | 1 |
| Jul 2026 | RedCircle | 91.4K | 32.1% | 2 |
| Jul 2026 | Podbean | 33.5K | 11.8% | 3 |
| Jul 2026 | Acast | 22.2K | 7.8% | 4 |
| Jul 2026 | Spotify Ad Studio | 2.4K | 0.84% | 5 |
| Aug 2026 | Megaphone | 165K | 51.8% | 1 |
| Aug 2026 | RedCircle | 91.6K | 28.8% | 2 |
| Aug 2026 | Podbean | 33.5K | 10.5% | 3 |
| Aug 2026 | Acast | 27.1K | 8.5% | 4 |
| Aug 2026 | Spotify Ad Studio | 1.3K | 0.41% | 5 |
| Sep 2026 | Acast | — | — | — |
| Sep 2026 | Megaphone | — | — | — |
| Sep 2026 | Podbean | — | — | — |
| Sep 2026 | RedCircle | — | — | — |
| Sep 2026 | Spotify Ad Studio | — | — | — |

## What is being compared

- **Acast**: Measured on the search term “acast”.
- **Megaphone**: Measured on the search term “megaphone”.
- **Podbean**: Measured on the search terms “podbean” and “podbean podcast hosting”, summed into one figure.
- **RedCircle**: Measured on the search terms “redcircle”, “redcircle podcast” and “redcircle podcast hosting”, summed into one figure.
- **Spotify Ad Studio**: Measured on the search term “spotify ad studio”.

- [Acast](/demand/global-en/brands/acast)
- [Megaphone](/demand/global-en/brands/megaphone)
- [Podbean](/demand/global-en/brands/podbean)
- [RedCircle](/demand/global-en/brands/redcircle)
- [Spotify Ad Studio](/demand/global-en/brands/spotify-ad-studio)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among podcast advertising platforms worldwide?

In August 2026, Megaphone was the most searched among podcast advertising platforms worldwide, with an estimated 165K branded searches and 51.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Podcast advertising platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/podcast-advertising-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/podcast-advertising-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.