---
title: "Pocket knife brands: Which brands are most popular in search?"
description: "Compare the pocket knife brands people buy. Share of Search among Victorinox, Leatherman, Benchmade, Spyderco and Gerber, the pocket knife brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pocket-knife-brands"
publisher: "Brandwave"
---

# Pocket knife brands: Which brands are most popular in search?

Compare the pocket knife brands people buy. Share of Search among Victorinox, Leatherman, Benchmade, Spyderco and Gerber, the pocket knife brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pocket knife brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Victorinox, 41.5%

## Which brand is most popular in search among pocket knife brands worldwide?

- In August 2026, Victorinox was the most searched among pocket knife brands worldwide, with an estimated 455K branded searches and 41.5% estimated Share of Search within this set.
- Leatherman is in 2nd place, 8 percentage points behind at 33.5% Share of Search.
- Across the 11 months ending August 2026, Benchmade’s estimated Share of Search among pocket knife brands worldwide decreased from 15.1% to 12.3%.
- Across the 11 months ending August 2026, Spyderco’s estimated Share of Search among pocket knife brands worldwide increased from 5.6% to 8.2%.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among pocket knife brands worldwide increased from 3.7% to 4.5%.
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among pocket knife brands worldwide peaked at 42% in March 2026 and was lowest at 37% in November 2025.
- Across the 11 months ending August 2026, Leatherman’s estimated Share of Search among pocket knife brands worldwide peaked at 36.9% in April 2026 and was lowest at 32.6% in February 2026.
- Across the 11 months ending August 2026, Benchmade’s estimated Share of Search among pocket knife brands worldwide peaked at 16.4% in November 2025 and was lowest at 12.3% in August 2026.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among pocket knife brands worldwide peaked at 5% in April 2026 and was lowest at 3.7% in October 2025.
- Across the 11 months ending August 2026, Victorinox and Leatherman held steady: their estimated Share of Search among pocket knife brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Victorinox vs Leatherman: compare search popularity](/demand/global-en/compare/leatherman-vs-victorinox): 41.5% against 33.5% Share of Search.
- [Victorinox vs Benchmade: compare search popularity](/demand/global-en/compare/benchmade-vs-victorinox): 41.5% against 12.3% Share of Search.
- [Victorinox vs Spyderco: compare search popularity](/demand/global-en/compare/spyderco-vs-victorinox): 41.5% against 8.2% Share of Search.
- [Victorinox vs Gerber: compare search popularity](/demand/global-en/compare/gerber-gear-vs-victorinox): 41.5% against 4.5% Share of Search.
- [Leatherman vs Benchmade: compare search popularity](/demand/global-en/compare/benchmade-vs-leatherman): 33.5% against 12.3% Share of Search.
- [Leatherman vs Spyderco: compare search popularity](/demand/global-en/compare/leatherman-vs-spyderco): 33.5% against 8.2% Share of Search.
- [Leatherman vs Gerber: compare search popularity](/demand/global-en/compare/gerber-gear-vs-leatherman): 33.5% against 4.5% Share of Search.
- [Benchmade vs Spyderco: compare search popularity](/demand/global-en/compare/benchmade-vs-spyderco): 12.3% against 8.2% Share of Search.
- [Benchmade vs Gerber: compare search popularity](/demand/global-en/compare/benchmade-vs-gerber-gear): 12.3% against 4.5% Share of Search.
- [Spyderco vs Gerber: compare search popularity](/demand/global-en/compare/gerber-gear-vs-spyderco): 8.2% against 4.5% Share of Search.

## How did search popularity change for pocket knife brands worldwide in August 2026?

- In August 2026, Spyderco gained estimated Share of Search among pocket knife brands worldwide, from 6.8% to 8.2%.
- In August 2026, Victorinox lost estimated Share of Search among pocket knife brands worldwide, from 42% to 41.5%.
- In August 2026, Leatherman lost estimated Share of Search among pocket knife brands worldwide, from 34% to 33.5%.
- Benchmade’s estimated Share of Search among pocket knife brands worldwide has lost ground for 3 months in a row, from 14.9% to 12.3% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Victorinox | 41.5% | 455K | +0.2% | Victorinox |
| 2 | Leatherman | 33.5% | 368K | 0.0% | Leatherman |
| 3 | Benchmade | 12.3% | 135K | 0.0% | Benchmade |
| 4 | Spyderco | 8.2% | 90.5K | +22.3% | Spyderco |
| 5 | Gerber | 4.5% | 49.5K | 0.0% | Gerber |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Victorinox | 555K | 41.8% | 1 |
| Oct 2025 | Leatherman | 450K | 33.8% | 2 |
| Oct 2025 | Benchmade | 201K | 15.1% | 3 |
| Oct 2025 | Spyderco | 74K | 5.6% | 4 |
| Oct 2025 | Gerber | 49.5K | 3.7% | 5 |
| Nov 2025 | Victorinox | 556K | 37% | 1 |
| Nov 2025 | Leatherman | 550K | 36.6% | 2 |
| Nov 2025 | Benchmade | 246K | 16.4% | 3 |
| Nov 2025 | Spyderco | 90.5K | 6% | 4 |
| Nov 2025 | Gerber | 60.5K | 4% | 5 |
| Dec 2025 | Victorinox | 681K | 41% | 1 |
| Dec 2025 | Leatherman | 550K | 33.1% | 2 |
| Dec 2025 | Benchmade | 246K | 14.8% | 3 |
| Dec 2025 | Spyderco | 110K | 6.6% | 4 |
| Dec 2025 | Gerber | 74K | 4.5% | 5 |
| Jan 2026 | Victorinox | 455K | 40.4% | 1 |
| Jan 2026 | Leatherman | 368K | 32.6% | 2 |
| Jan 2026 | Benchmade | 165K | 14.6% | 3 |
| Jan 2026 | Spyderco | 90.5K | 8% | 4 |
| Jan 2026 | Gerber | 49.5K | 4.4% | 5 |
| Feb 2026 | Victorinox | 372K | 40.4% | 1 |
| Feb 2026 | Leatherman | 301K | 32.6% | 2 |
| Feb 2026 | Benchmade | 135K | 14.6% | 3 |
| Feb 2026 | Spyderco | 74K | 8% | 4 |
| Feb 2026 | Gerber | 40.5K | 4.4% | 5 |
| Mar 2026 | Victorinox | 454K | 42% | 1 |
| Mar 2026 | Leatherman | 368K | 34% | 2 |
| Mar 2026 | Benchmade | 135K | 12.5% | 3 |
| Mar 2026 | Spyderco | 74K | 6.8% | 4 |
| Mar 2026 | Gerber | 49.5K | 4.6% | 5 |
| Apr 2026 | Victorinox | 372K | 37.2% | 1 |
| Apr 2026 | Leatherman | 368K | 36.9% | 2 |
| Apr 2026 | Benchmade | 135K | 13.5% | 3 |
| Apr 2026 | Spyderco | 74K | 7.4% | 4 |
| Apr 2026 | Gerber | 49.5K | 5% | 5 |
| May 2026 | Victorinox | 454K | 40.9% | 1 |
| May 2026 | Leatherman | 368K | 33.1% | 2 |
| May 2026 | Benchmade | 165K | 14.9% | 3 |
| May 2026 | Spyderco | 74K | 6.7% | 4 |
| May 2026 | Gerber | 49.5K | 4.5% | 5 |
| Jun 2026 | Victorinox | 454K | 40.3% | 1 |
| Jun 2026 | Leatherman | 368K | 32.7% | 2 |
| Jun 2026 | Benchmade | 165K | 14.6% | 3 |
| Jun 2026 | Spyderco | 90.5K | 8% | 4 |
| Jun 2026 | Gerber | 49.5K | 4.4% | 5 |
| Jul 2026 | Victorinox | 454K | 42% | 1 |
| Jul 2026 | Leatherman | 368K | 34% | 2 |
| Jul 2026 | Benchmade | 135K | 12.5% | 3 |
| Jul 2026 | Spyderco | 74K | 6.8% | 4 |
| Jul 2026 | Gerber | 49.5K | 4.6% | 5 |
| Aug 2026 | Victorinox | 455K | 41.5% | 1 |
| Aug 2026 | Leatherman | 368K | 33.5% | 2 |
| Aug 2026 | Benchmade | 135K | 12.3% | 3 |
| Aug 2026 | Spyderco | 90.5K | 8.2% | 4 |
| Aug 2026 | Gerber | 49.5K | 4.5% | 5 |
| Sep 2026 | Benchmade | — | — | — |
| Sep 2026 | Gerber | — | — | — |
| Sep 2026 | Leatherman | — | — | — |
| Sep 2026 | Spyderco | — | — | — |
| Sep 2026 | Victorinox | — | — | — |

## What is being compared

- **Benchmade**: Measured on the search term “benchmade”.
- **Gerber**: Measured on the search term “gerber gear”.
- **Leatherman**: Measured on the search term “leatherman”.
- **Spyderco**: Measured on the search term “spyderco”.
- **Victorinox**: Measured on the search terms “kitchen knives victorinox”, “victorinox” and “victorinox com”, summed into one figure.

- [Benchmade](/demand/global-en/brands/benchmade)
- [Gerber](/demand/global-en/brands/gerber-gear)
- [Leatherman](/demand/global-en/brands/leatherman)
- [Spyderco](/demand/global-en/brands/spyderco)
- [Victorinox](/demand/global-en/brands/victorinox)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pocket knife brands worldwide?

In August 2026, Victorinox was the most searched among pocket knife brands worldwide, with an estimated 455K branded searches and 41.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pocket knife brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pocket-knife-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pocket-knife-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.