--- title: "Playset brands: Which are searched most?" description: "Compare the playset brands people buy. Share of Search among Little Tikes, Backyard Discovery and KidKraft, the playset brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/playset-brands" publisher: "Brandwave" --- # Playset brands: Which are searched most? Compare the playset brands people buy. Share of Search among Little Tikes, Backyard Discovery and KidKraft, the playset brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Playset brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Little Tikes, 80.4% ## Which brand is most popular in search among playset brands worldwide? - In September 2026, Little Tikes was the most searched among playset brands worldwide, with an estimated 165K branded searches and 80.4% estimated Share of Search within this set. - Backyard Discovery is in 2nd place, 69.6 percentage points behind at 10.8% Share of Search. - Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among playset brands worldwide increased from 74.9% to 80.4%. - Across the 12 months ending September 2026, Backyard Discovery’s estimated Share of Search among playset brands worldwide increased from 10% to 10.8%. - Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among playset brands worldwide decreased from 15% to 8.8%. - Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among playset brands worldwide peaked at 80.4% in September 2026 and was lowest at 62% in March 2026. - Across the 12 months ending September 2026, Backyard Discovery’s estimated Share of Search among playset brands worldwide peaked at 24% in May 2026 and was lowest at 8.1% in November 2025. - Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among playset brands worldwide peaked at 18.1% in November 2025 and was lowest at 8.8% in September 2026. - Across the 12 months ending September 2026, Backyard Discovery rose from 3rd to 2nd among playset brands worldwide. - Across the 12 months ending September 2026, KidKraft fell from 2nd to 3rd among playset brands worldwide. ## Compare search popularity between leading brands - [Little Tikes vs Backyard Discovery: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-little-tikes): 80.4% against 10.8% Share of Search. - [Little Tikes vs KidKraft: compare search popularity](/demand/global-en/compare/kidkraft-vs-little-tikes): 80.4% against 8.8% Share of Search. - [Backyard Discovery vs KidKraft: compare search popularity](/demand/global-en/compare/backyard-discovery-vs-kidkraft): 10.8% against 8.8% Share of Search. ## How did search popularity change for playset brands worldwide in September 2026? - In September 2026, Little Tikes gained estimated Share of Search among playset brands worldwide, from 74.9% to 80.4%. - In September 2026, Backyard Discovery lost estimated Share of Search among playset brands worldwide, from 15% to 10.8%. - In September 2026, KidKraft lost estimated Share of Search among playset brands worldwide, from 10% to 8.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Little Tikes | 80.4% | 165K | +22.2% | Little Tikes | | 2 | Backyard Discovery | 10.8% | 22.2K | -18.1% | Backyard Discovery | | 3 | KidKraft | 8.8% | 18.1K | 0.0% | KidKraft | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Little Tikes | 135K | 74.9% | 1 | | Oct 2025 | KidKraft | 27.1K | 15% | 2 | | Oct 2025 | Backyard Discovery | 18.1K | 10% | 3 | | Nov 2025 | Little Tikes | 165K | 73.8% | 1 | | Nov 2025 | KidKraft | 40.5K | 18.1% | 2 | | Nov 2025 | Backyard Discovery | 18.1K | 8.1% | 3 | | Dec 2025 | Little Tikes | 165K | 73.8% | 1 | | Dec 2025 | KidKraft | 40.5K | 18.1% | 2 | | Dec 2025 | Backyard Discovery | 18.1K | 8.1% | 3 | | Jan 2026 | Little Tikes | 110K | 73.2% | 1 | | Jan 2026 | KidKraft | 22.2K | 14.8% | 2 | | Jan 2026 | Backyard Discovery | 18.1K | 12% | 3 | | Feb 2026 | Little Tikes | 110K | 73.2% | 1 | | Feb 2026 | Backyard Discovery | 22.2K | 14.8% | 2 | | Feb 2026 | KidKraft | 18.1K | 12% | 3 | | Mar 2026 | Little Tikes | 135K | 62% | 1 | | Mar 2026 | Backyard Discovery | 49.5K | 22.7% | 2 | | Mar 2026 | KidKraft | 33.1K | 15.2% | 3 | | Apr 2026 | Little Tikes | 135K | 62% | 1 | | Apr 2026 | Backyard Discovery | 49.5K | 22.7% | 2 | | Apr 2026 | KidKraft | 33.1K | 15.2% | 3 | | May 2026 | Little Tikes | 165K | 65.3% | 1 | | May 2026 | Backyard Discovery | 60.5K | 24% | 2 | | May 2026 | KidKraft | 27.1K | 10.7% | 3 | | Jun 2026 | Little Tikes | 135K | 68.3% | 1 | | Jun 2026 | Backyard Discovery | 40.5K | 20.5% | 2 | | Jun 2026 | KidKraft | 22.2K | 11.2% | 3 | | Jul 2026 | Little Tikes | 135K | 70.9% | 1 | | Jul 2026 | Backyard Discovery | 33.1K | 17.4% | 2 | | Jul 2026 | KidKraft | 22.2K | 11.7% | 3 | | Aug 2026 | Little Tikes | 135K | 74.9% | 1 | | Aug 2026 | Backyard Discovery | 27.1K | 15% | 2 | | Aug 2026 | KidKraft | 18.1K | 10% | 3 | | Sep 2026 | Little Tikes | 165K | 80.4% | 1 | | Sep 2026 | Backyard Discovery | 22.2K | 10.8% | 2 | | Sep 2026 | KidKraft | 18.1K | 8.8% | 3 | ## What is being compared - **Backyard Discovery**: Measured on the search term “backyard discovery”. - **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure. - **Little Tikes**: Measured on the search term “little tikes”. - [Backyard Discovery](/demand/global-en/brands/backyard-discovery) - [KidKraft](/demand/global-en/brands/kidkraft) - [Little Tikes](/demand/global-en/brands/little-tikes) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among playset brands worldwide? In September 2026, Little Tikes was the most searched among playset brands worldwide, with an estimated 165K branded searches and 80.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Playset brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/playset-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/playset-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.