---
title: "Little Tikes vs Melissa & Doug: Which is searched more?"
description: "Which is more popular in search, Little Tikes or Melissa & Doug? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/play-kitchen-brands/compare/little-tikes-vs-melissa-and-doug"
publisher: "Brandwave"
---

# Little Tikes vs Melissa & Doug: Which is searched more?

Which is more popular in search, Little Tikes or Melissa & Doug? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Little Tikes and Melissa & Doug
- **Competitive set**: Play kitchen brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Little Tikes Share of Search**: 27.3%
- **Melissa & Doug Share of Search**: 22.4%

## Which is more popular in search, Little Tikes or Melissa & Doug?

- In September 2026, Little Tikes had more branded searches than Melissa & Doug among play kitchen brands worldwide. Little Tikes was estimated to have 165K branded searches compared to Melissa & Doug’s 135K, and held a 27.3% Share of Search versus Melissa & Doug’s 22.4%.
- The lead changed hands 3 times in the 12 months ending September 2026: Little Tikes took it in February 2026, Melissa & Doug took it in August 2026, Little Tikes took it in September 2026.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among play kitchen brands worldwide moved from 20.8% to 27.3%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among play kitchen brands worldwide moved from 20.9% to 22.4%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for play kitchen brands worldwide in September 2026?

- In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among play kitchen brands worldwide, with 27.3% estimated Share of Search.
- In September 2026, Melissa & Doug lost estimated Share of Search among play kitchen brands worldwide, from 23.5% to 22.4%.

## Month by month

| Month | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 20.8% | 3 | 135K | 20.9% | 2 |
| Nov 2025 | 165K | 17.1% | 3 | 247K | 25.6% | 2 |
| Dec 2025 | 165K | 18% | 3 | 202K | 22% | 2 |
| Jan 2026 | 110K | 18.5% | 3 | 110K | 18.6% | 2 |
| Feb 2026 | 110K | 23.9% | 2 | 90.8K | 19.7% | 3 |
| Mar 2026 | 135K | 23.5% | 2 | 110K | 19.2% | 3 |
| Apr 2026 | 135K | 24.3% | 2 | 90.9K | 16.4% | 3 |
| May 2026 | 165K | 28.5% | 2 | 90.8K | 15.7% | 3 |
| Jun 2026 | 135K | 27.6% | 2 | 90.8K | 18.6% | 3 |
| Jul 2026 | 135K | 24.4% | 2 | 110K | 19.9% | 3 |
| Aug 2026 | 135K | 23.5% | 3 | 135K | 23.5% | 2 |
| Sep 2026 | 165K | 27.3% | 2 | 135K | 22.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Little Tikes’ and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Little Tikes**: Measured on the search term “little tikes”.
- **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure.

- [Little Tikes profile](/demand/global-en/brands/little-tikes)
- [Melissa & Doug profile](/demand/global-en/brands/melissa-and-doug)
- [All play kitchen brands worldwide](/demand/global-en/categories/play-kitchen-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Little Tikes or Melissa & Doug?

In September 2026, Little Tikes had more branded searches than Melissa & Doug among play kitchen brands worldwide. Little Tikes was estimated to have 165K branded searches compared to Melissa & Doug’s 135K, and held a 27.3% Share of Search versus Melissa & Doug’s 22.4%.

## Cite this page

Brandwave. "Little Tikes vs Melissa & Doug: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/play-kitchen-brands/compare/little-tikes-vs-melissa-and-doug

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/play-kitchen-brands/compare/little-tikes-vs-melissa-and-doug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.