--- title: "KidKraft vs Melissa & Doug: Which is searched more?" description: "Which is more popular in search, KidKraft or Melissa & Doug? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/play-kitchen-brands/compare/kidkraft-vs-melissa-and-doug" publisher: "Brandwave" --- # KidKraft vs Melissa & Doug: Which is searched more? Which is more popular in search, KidKraft or Melissa & Doug? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KidKraft and Melissa & Doug - **Competitive set**: Play kitchen brands - **Market**: Global - **Month measured**: Sep 2026 - **KidKraft Share of Search**: 3% - **Melissa & Doug Share of Search**: 22.4% ## Which is more popular in search, KidKraft or Melissa & Doug? - In September 2026, Melissa & Doug had more branded searches than KidKraft among play kitchen brands worldwide. Melissa & Doug was estimated to have 135K branded searches compared to KidKraft’s 18.1K, and held a 22.4% Share of Search versus KidKraft’s 3%. - Melissa & Doug was ahead of KidKraft in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among play kitchen brands worldwide moved from 4.2% to 3%, and its estimated monthly branded searches moved from 27.1K to 18.1K. - Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among play kitchen brands worldwide moved from 20.9% to 22.4%, and its estimated monthly branded searches held steady at 135K. ## How did search popularity change for play kitchen brands worldwide in September 2026? - In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among play kitchen brands worldwide, with 27.3% estimated Share of Search. - In September 2026, Melissa & Doug lost estimated Share of Search among play kitchen brands worldwide, from 23.5% to 22.4%. - KidKraft’s estimated Share of Search among play kitchen brands worldwide has lost ground for 3 months in a row, from 4.5% to 3% in September 2026. ## Month by month | Month | KidKraft estimated searches | KidKraft Share of Search | KidKraft rank | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 4.2% | 5 | 135K | 20.9% | 2 | | Nov 2025 | 40.5K | 4.2% | 5 | 247K | 25.6% | 2 | | Dec 2025 | 40.5K | 4.4% | 5 | 202K | 22% | 2 | | Jan 2026 | 22.2K | 3.7% | 5 | 110K | 18.6% | 2 | | Feb 2026 | 18.1K | 3.9% | 5 | 90.8K | 19.7% | 3 | | Mar 2026 | 33.1K | 5.8% | 5 | 110K | 19.2% | 3 | | Apr 2026 | 33.1K | 6% | 5 | 90.9K | 16.4% | 3 | | May 2026 | 27.1K | 4.7% | 5 | 90.8K | 15.7% | 3 | | Jun 2026 | 22.2K | 4.5% | 5 | 90.8K | 18.6% | 3 | | Jul 2026 | 22.2K | 4% | 5 | 110K | 19.9% | 3 | | Aug 2026 | 18.1K | 3.1% | 5 | 135K | 23.5% | 2 | | Sep 2026 | 18.1K | 3% | 5 | 135K | 22.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KidKraft’s and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure. - **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure. - [KidKraft profile](/demand/global-en/brands/kidkraft) - [Melissa & Doug profile](/demand/global-en/brands/melissa-and-doug) - [All play kitchen brands worldwide](/demand/global-en/categories/play-kitchen-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KidKraft or Melissa & Doug? In September 2026, Melissa & Doug had more branded searches than KidKraft among play kitchen brands worldwide. Melissa & Doug was estimated to have 135K branded searches compared to KidKraft’s 18.1K, and held a 22.4% Share of Search versus KidKraft’s 3%. ## Cite this page Brandwave. "KidKraft vs Melissa & Doug: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/play-kitchen-brands/compare/kidkraft-vs-melissa-and-doug This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/play-kitchen-brands/compare/kidkraft-vs-melissa-and-doug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.