--- title: "Play kitchen brands: Which are searched most?" description: "Compare the play kitchen brands people buy. Share of Search among Fisher-Price, Little Tikes, Melissa & Doug, Hape and KidKraft, the play kitchen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/play-kitchen-brands" publisher: "Brandwave" --- # Play kitchen brands: Which are searched most? Compare the play kitchen brands people buy. Share of Search among Fisher-Price, Little Tikes, Melissa & Doug, Hape and KidKraft, the play kitchen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Play kitchen brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Fisher-Price, 40.7% ## Which brand is most popular in search among play kitchen brands worldwide? - In September 2026, Fisher-Price was the most searched among play kitchen brands worldwide, with an estimated 246K branded searches and 40.7% estimated Share of Search within this set. - Little Tikes is in 2nd place, 13.4 percentage points behind at 27.3% Share of Search. - Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play kitchen brands worldwide decreased from 46.4% to 40.7%. - Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among play kitchen brands worldwide increased from 20.8% to 27.3%. - Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among play kitchen brands worldwide increased from 20.9% to 22.4%. - Across the 12 months ending September 2026, Hape’s estimated Share of Search among play kitchen brands worldwide decreased from 7.6% to 6.7%. - Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among play kitchen brands worldwide decreased from 4.2% to 3%. - Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play kitchen brands worldwide peaked at 50.8% in January 2026 and was lowest at 40.7% in September 2026. - Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among play kitchen brands worldwide peaked at 28.5% in May 2026 and was lowest at 17.1% in November 2025. - Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among play kitchen brands worldwide peaked at 25.6% in November 2025 and was lowest at 15.7% in May 2026. - Across the 12 months ending September 2026, Hape’s estimated Share of Search among play kitchen brands worldwide peaked at 8.9% in April 2026 and was lowest at 6.3% in November 2025. - Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among play kitchen brands worldwide peaked at 6% in April 2026 and was lowest at 3% in September 2026. - Across the 12 months ending September 2026, Little Tikes rose from 3rd to 2nd among play kitchen brands worldwide. - Across the 12 months ending September 2026, Melissa & Doug fell from 2nd to 3rd among play kitchen brands worldwide. ## Compare search popularity between leading brands - [Fisher-Price vs Little Tikes: compare search popularity](/demand/global-en/compare/fisher-price-vs-little-tikes): 40.7% against 27.3% Share of Search. - [Fisher-Price vs Melissa & Doug: compare search popularity](/demand/global-en/compare/fisher-price-vs-melissa-and-doug): 40.7% against 22.4% Share of Search. - [Fisher-Price vs Hape: compare search popularity](/demand/global-en/compare/fisher-price-vs-hape): 40.7% against 6.7% Share of Search. - [Fisher-Price vs KidKraft: compare search popularity](/demand/global-en/compare/fisher-price-vs-kidkraft): 40.7% against 3% Share of Search. - [Little Tikes vs Melissa & Doug: compare search popularity](/demand/global-en/compare/little-tikes-vs-melissa-and-doug): 27.3% against 22.4% Share of Search. - [Little Tikes vs Hape: compare search popularity](/demand/global-en/compare/hape-vs-little-tikes): 27.3% against 6.7% Share of Search. - [Little Tikes vs KidKraft: compare search popularity](/demand/global-en/compare/kidkraft-vs-little-tikes): 27.3% against 3% Share of Search. - [Melissa & Doug vs Hape: compare search popularity](/demand/global-en/compare/hape-vs-melissa-and-doug): 22.4% against 6.7% Share of Search. - [Melissa & Doug vs KidKraft: compare search popularity](/demand/global-en/compare/kidkraft-vs-melissa-and-doug): 22.4% against 3% Share of Search. - [Hape vs KidKraft: compare search popularity](/demand/global-en/compare/hape-vs-kidkraft): 6.7% against 3% Share of Search. ## How did search popularity change for play kitchen brands worldwide in September 2026? - In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among play kitchen brands worldwide, with 27.3% estimated Share of Search. - In September 2026, Fisher-Price lost estimated Share of Search among play kitchen brands worldwide, from 42.8% to 40.7%. - In September 2026, Melissa & Doug lost estimated Share of Search among play kitchen brands worldwide, from 23.5% to 22.4%. - Hape’s estimated Share of Search among play kitchen brands worldwide has lost ground for 3 months in a row, from 8.3% to 6.7% in September 2026. - KidKraft’s estimated Share of Search among play kitchen brands worldwide has lost ground for 3 months in a row, from 4.5% to 3% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fisher-Price | 40.7% | 246K | 0.0% | Mattel | | 2 | Little Tikes | 27.3% | 165K | +22.2% | Little Tikes | | 3 | Melissa & Doug | 22.4% | 135K | +0.1% | Melissa & Doug | | 4 | Hape | 6.7% | 40.5K | 0.0% | Hape | | 5 | KidKraft | 3% | 18.1K | 0.0% | KidKraft | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fisher-Price | 301K | 46.4% | 1 | | Oct 2025 | Melissa & Doug | 135K | 20.9% | 2 | | Oct 2025 | Little Tikes | 135K | 20.8% | 3 | | Oct 2025 | Hape | 49.5K | 7.6% | 4 | | Oct 2025 | KidKraft | 27.1K | 4.2% | 5 | | Nov 2025 | Fisher-Price | 450K | 46.7% | 1 | | Nov 2025 | Melissa & Doug | 247K | 25.6% | 2 | | Nov 2025 | Little Tikes | 165K | 17.1% | 3 | | Nov 2025 | Hape | 60.5K | 6.3% | 4 | | Nov 2025 | KidKraft | 40.5K | 4.2% | 5 | | Dec 2025 | Fisher-Price | 450K | 49% | 1 | | Dec 2025 | Melissa & Doug | 202K | 22% | 2 | | Dec 2025 | Little Tikes | 165K | 18% | 3 | | Dec 2025 | Hape | 60.5K | 6.6% | 4 | | Dec 2025 | KidKraft | 40.5K | 4.4% | 5 | | Jan 2026 | Fisher-Price | 301K | 50.8% | 1 | | Jan 2026 | Melissa & Doug | 110K | 18.6% | 2 | | Jan 2026 | Little Tikes | 110K | 18.5% | 3 | | Jan 2026 | Hape | 49.5K | 8.3% | 4 | | Jan 2026 | KidKraft | 22.2K | 3.7% | 5 | | Feb 2026 | Fisher-Price | 201K | 43.7% | 1 | | Feb 2026 | Little Tikes | 110K | 23.9% | 2 | | Feb 2026 | Melissa & Doug | 90.8K | 19.7% | 3 | | Feb 2026 | Hape | 40.5K | 8.8% | 4 | | Feb 2026 | KidKraft | 18.1K | 3.9% | 5 | | Mar 2026 | Fisher-Price | 246K | 42.9% | 1 | | Mar 2026 | Little Tikes | 135K | 23.5% | 2 | | Mar 2026 | Melissa & Doug | 110K | 19.2% | 3 | | Mar 2026 | Hape | 49.5K | 8.6% | 4 | | Mar 2026 | KidKraft | 33.1K | 5.8% | 5 | | Apr 2026 | Fisher-Price | 246K | 44.4% | 1 | | Apr 2026 | Little Tikes | 135K | 24.3% | 2 | | Apr 2026 | Melissa & Doug | 90.9K | 16.4% | 3 | | Apr 2026 | Hape | 49.5K | 8.9% | 4 | | Apr 2026 | KidKraft | 33.1K | 6% | 5 | | May 2026 | Fisher-Price | 246K | 42.5% | 1 | | May 2026 | Little Tikes | 165K | 28.5% | 2 | | May 2026 | Melissa & Doug | 90.8K | 15.7% | 3 | | May 2026 | Hape | 49.5K | 8.6% | 4 | | May 2026 | KidKraft | 27.1K | 4.7% | 5 | | Jun 2026 | Fisher-Price | 201K | 41.1% | 1 | | Jun 2026 | Little Tikes | 135K | 27.6% | 2 | | Jun 2026 | Melissa & Doug | 90.8K | 18.6% | 3 | | Jun 2026 | Hape | 40.5K | 8.3% | 4 | | Jun 2026 | KidKraft | 22.2K | 4.5% | 5 | | Jul 2026 | Fisher-Price | 246K | 44.4% | 1 | | Jul 2026 | Little Tikes | 135K | 24.4% | 2 | | Jul 2026 | Melissa & Doug | 110K | 19.9% | 3 | | Jul 2026 | Hape | 40.5K | 7.3% | 4 | | Jul 2026 | KidKraft | 22.2K | 4% | 5 | | Aug 2026 | Fisher-Price | 246K | 42.8% | 1 | | Aug 2026 | Melissa & Doug | 135K | 23.5% | 2 | | Aug 2026 | Little Tikes | 135K | 23.5% | 3 | | Aug 2026 | Hape | 40.5K | 7% | 4 | | Aug 2026 | KidKraft | 18.1K | 3.1% | 5 | | Sep 2026 | Fisher-Price | 246K | 40.7% | 1 | | Sep 2026 | Little Tikes | 165K | 27.3% | 2 | | Sep 2026 | Melissa & Doug | 135K | 22.4% | 3 | | Sep 2026 | Hape | 40.5K | 6.7% | 4 | | Sep 2026 | KidKraft | 18.1K | 3% | 5 | ## What is being compared - **Fisher-Price**: Measured on the search term “fisher price”. - **Hape**: Measured on the search term “hape”. - **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure. - **Little Tikes**: Measured on the search term “little tikes”. - **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure. - [Fisher-Price](/demand/global-en/brands/fisher-price) - [Hape](/demand/global-en/brands/hape) - [KidKraft](/demand/global-en/brands/kidkraft) - [Little Tikes](/demand/global-en/brands/little-tikes) - [Melissa & Doug](/demand/global-en/brands/melissa-and-doug) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among play kitchen brands worldwide? In September 2026, Fisher-Price was the most searched among play kitchen brands worldwide, with an estimated 246K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Play kitchen brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/play-kitchen-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/play-kitchen-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.