--- title: "Play gyms: Which are searched most?" description: "Compare the play gym people choose between. Share of Search among Fisher-Price, Skip Hop and Tiny Love, the play gyms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/play-gyms" publisher: "Brandwave" --- # Play gyms: Which are searched most? Compare the play gym people choose between. Share of Search among Fisher-Price, Skip Hop and Tiny Love, the play gyms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Play gyms - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Fisher-Price, 79.3% ## Which brand is most popular in search among play gyms worldwide? - In September 2026, Fisher-Price was the most searched among play gyms worldwide, with an estimated 246K branded searches and 79.3% estimated Share of Search within this set. - Skip Hop is in 2nd place, 63.3 percentage points behind at 16% Share of Search. - Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play gyms worldwide decreased from 80.8% to 79.3%. - Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among play gyms worldwide increased from 13.3% to 16%. - Across the 12 months ending September 2026, Tiny Love’s estimated Share of Search among play gyms worldwide decreased from 6% to 4.8%. - Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play gyms worldwide peaked at 86.9% in December 2025 and was lowest at 74.8% in February 2026. - Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among play gyms worldwide peaked at 18.8% in August 2026 and was lowest at 9.6% in December 2025. - Across the 12 months ending September 2026, Tiny Love’s estimated Share of Search among play gyms worldwide peaked at 6.7% in February 2026 and was lowest at 3.5% in December 2025. ## Compare search popularity between leading brands - [Fisher-Price vs Skip Hop: compare search popularity](/demand/global-en/compare/fisher-price-vs-skip-hop): 79.3% against 16% Share of Search. - [Fisher-Price vs Tiny Love: compare search popularity](/demand/global-en/compare/fisher-price-vs-tiny-love): 79.3% against 4.8% Share of Search. - [Skip Hop vs Tiny Love: compare search popularity](/demand/global-en/compare/skip-hop-vs-tiny-love): 16% against 4.8% Share of Search. ## How did search popularity change for play gyms worldwide in September 2026? - In September 2026, Fisher-Price gained estimated Share of Search among play gyms worldwide, from 76.6% to 79.3%. - In September 2026, Skip Hop lost estimated Share of Search among play gyms worldwide, from 18.8% to 16%. - Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fisher-Price | 79.3% | 246K | 0.0% | Mattel | | 2 | Skip Hop | 16% | 49.5K | -18.2% | Skip Hop | | 3 | Tiny Love | 4.8% | 14.8K | 0.0% | Tiny Love | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fisher-Price | 301K | 80.8% | 1 | | Oct 2025 | Skip Hop | 49.5K | 13.3% | 2 | | Oct 2025 | Tiny Love | 22.2K | 6% | 3 | | Nov 2025 | Fisher-Price | 450K | 84.5% | 1 | | Nov 2025 | Skip Hop | 60.5K | 11.4% | 2 | | Nov 2025 | Tiny Love | 22.2K | 4.2% | 3 | | Dec 2025 | Fisher-Price | 450K | 86.9% | 1 | | Dec 2025 | Skip Hop | 49.5K | 9.6% | 2 | | Dec 2025 | Tiny Love | 18.1K | 3.5% | 3 | | Jan 2026 | Fisher-Price | 301K | 79.3% | 1 | | Jan 2026 | Skip Hop | 60.5K | 15.9% | 2 | | Jan 2026 | Tiny Love | 18.1K | 4.8% | 3 | | Feb 2026 | Fisher-Price | 201K | 74.8% | 1 | | Feb 2026 | Skip Hop | 49.5K | 18.4% | 2 | | Feb 2026 | Tiny Love | 18.1K | 6.7% | 3 | | Mar 2026 | Fisher-Price | 246K | 78.4% | 1 | | Mar 2026 | Skip Hop | 49.5K | 15.8% | 2 | | Mar 2026 | Tiny Love | 18.1K | 5.8% | 3 | | Apr 2026 | Fisher-Price | 246K | 78.4% | 1 | | Apr 2026 | Skip Hop | 49.5K | 15.8% | 2 | | Apr 2026 | Tiny Love | 18.1K | 5.8% | 3 | | May 2026 | Fisher-Price | 246K | 78.4% | 1 | | May 2026 | Skip Hop | 49.5K | 15.8% | 2 | | May 2026 | Tiny Love | 18.1K | 5.8% | 3 | | Jun 2026 | Fisher-Price | 201K | 75.8% | 1 | | Jun 2026 | Skip Hop | 49.5K | 18.7% | 2 | | Jun 2026 | Tiny Love | 14.8K | 5.6% | 3 | | Jul 2026 | Fisher-Price | 246K | 79.3% | 1 | | Jul 2026 | Skip Hop | 49.5K | 16% | 2 | | Jul 2026 | Tiny Love | 14.8K | 4.8% | 3 | | Aug 2026 | Fisher-Price | 246K | 76.6% | 1 | | Aug 2026 | Skip Hop | 60.5K | 18.8% | 2 | | Aug 2026 | Tiny Love | 14.8K | 4.6% | 3 | | Sep 2026 | Fisher-Price | 246K | 79.3% | 1 | | Sep 2026 | Skip Hop | 49.5K | 16% | 2 | | Sep 2026 | Tiny Love | 14.8K | 4.8% | 3 | ## What is being compared - **Fisher-Price**: Measured on the search term “fisher price”. - **Skip Hop**: Measured on the search term “skip hop”. - **Tiny Love**: Measured on the search term “tiny love”. - [Fisher-Price](/demand/global-en/brands/fisher-price) - [Skip Hop](/demand/global-en/brands/skip-hop) - [Tiny Love](/demand/global-en/brands/tiny-love) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among play gyms worldwide? In September 2026, Fisher-Price was the most searched among play gyms worldwide, with an estimated 246K branded searches and 79.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Play gyms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/play-gyms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/play-gyms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.