---
title: "Glad vs Stretch-Tite: Which is searched more?"
description: "Which is more popular in search, Glad or Stretch-Tite? Compare estimated monthly branded-search demand and Share of Search inside the Plastic wrap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/plastic-wrap-brands/compare/glad-vs-stretch-tite"
publisher: "Brandwave"
---

# Glad vs Stretch-Tite: Which is searched more?

Which is more popular in search, Glad or Stretch-Tite? Compare estimated monthly branded-search demand and Share of Search inside the Plastic wrap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Glad and Stretch-Tite
- **Competitive set**: Plastic wrap brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Glad Share of Search**: 41.3%
- **Stretch-Tite Share of Search**: 8.2%

## Which is more popular in search, Glad or Stretch-Tite?

- In September 2026, Glad had more branded searches than Stretch-Tite among plastic wrap brands worldwide. Glad was estimated to have 8.1K branded searches compared to Stretch-Tite’s 1.6K, and held a 41.3% Share of Search versus Stretch-Tite’s 8.2%.
- Glad was ahead of Stretch-Tite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glad’s estimated Share of Search among plastic wrap brands worldwide moved from 51.3% to 41.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Stretch-Tite’s estimated Share of Search among plastic wrap brands worldwide moved from 6.7% to 8.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for plastic wrap brands worldwide in September 2026?

- In September 2026, Reynolds overtook Glad to become the leader among plastic wrap brands worldwide, with 50.5% estimated Share of Search.
- In September 2026, Glad lost estimated Share of Search among plastic wrap brands worldwide, from 45.6% to 41.3%.
- In September 2026, Stretch-Tite lost estimated Share of Search among plastic wrap brands worldwide, from 8.8% to 8.2%.

## Month by month

| Month | Glad estimated searches | Glad Share of Search | Glad rank | Stretch-Tite estimated searches | Stretch-Tite Share of Search | Stretch-Tite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 51.3% | 1 | 1.3K | 6.7% | 3 |
| Nov 2025 | 9.9K | 46.3% | 1 | 1.6K | 7.5% | 3 |
| Dec 2025 | 9.9K | 46.3% | 1 | 1.6K | 7.5% | 3 |
| Jan 2026 | 8.1K | 44.8% | 1 | 1.9K | 10.5% | 3 |
| Feb 2026 | 8.1K | 43.5% | 1 | 2.4K | 12.9% | 3 |
| Mar 2026 | 8.1K | 40.7% | 2 | 1.9K | 9.5% | 3 |
| Apr 2026 | 6.6K | 40.5% | 2 | 1.6K | 9.8% | 3 |
| May 2026 | 6.6K | 40.5% | 2 | 1.6K | 9.8% | 3 |
| Jun 2026 | 6.6K | 41.3% | 2 | 1.3K | 8.1% | 3 |
| Jul 2026 | 14.8K | 56.3% | 1 | 1.6K | 6.1% | 3 |
| Aug 2026 | 9.9K | 45.6% | 1 | 1.9K | 8.8% | 3 |
| Sep 2026 | 8.1K | 41.3% | 2 | 1.6K | 8.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Glad’s and Stretch-Tite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Glad**: Measured on the search term “glad plastic wrap”.
- **Stretch-Tite**: Measured on the search term “stretch-tite”.

- [Glad profile](/demand/global-en/brands/glad)
- [Stretch-Tite profile](/demand/global-en/brands/stretch-tite)
- [All plastic wrap brands worldwide](/demand/global-en/categories/plastic-wrap-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Glad or Stretch-Tite?

In September 2026, Glad had more branded searches than Stretch-Tite among plastic wrap brands worldwide. Glad was estimated to have 8.1K branded searches compared to Stretch-Tite’s 1.6K, and held a 41.3% Share of Search versus Stretch-Tite’s 8.2%.

## Cite this page

Brandwave. "Glad vs Stretch-Tite: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/plastic-wrap-brands/compare/glad-vs-stretch-tite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/plastic-wrap-brands/compare/glad-vs-stretch-tite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.