---
title: "Glad vs Reynolds: Which is searched more?"
description: "Which is more popular in search, Glad or Reynolds? Compare estimated monthly branded-search demand and Share of Search inside the Plastic wrap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/plastic-wrap-brands/compare/glad-vs-reynolds"
publisher: "Brandwave"
---

# Glad vs Reynolds: Which is searched more?

Which is more popular in search, Glad or Reynolds? Compare estimated monthly branded-search demand and Share of Search inside the Plastic wrap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Glad and Reynolds
- **Competitive set**: Plastic wrap brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Glad Share of Search**: 41.3%
- **Reynolds Share of Search**: 50.5%

## Which is more popular in search, Glad or Reynolds?

- In September 2026, Reynolds had more branded searches than Glad among plastic wrap brands worldwide. Reynolds was estimated to have 9.9K branded searches compared to Glad’s 8.1K, and held a 50.5% Share of Search versus Glad’s 41.3%.
- The lead changed hands 3 times in the 12 months ending September 2026: Reynolds took it in March 2026, Glad took it in July 2026, Reynolds took it in September 2026.
- Across the 12 months ending September 2026, Glad’s estimated Share of Search among plastic wrap brands worldwide moved from 51.3% to 41.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic wrap brands worldwide moved from 42% to 50.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

## How did search popularity change for plastic wrap brands worldwide in September 2026?

- In September 2026, Reynolds overtook Glad to become the leader among plastic wrap brands worldwide, with 50.5% estimated Share of Search.
- In September 2026, Glad lost estimated Share of Search among plastic wrap brands worldwide, from 45.6% to 41.3%.

## Month by month

| Month | Glad estimated searches | Glad Share of Search | Glad rank | Reynolds estimated searches | Reynolds Share of Search | Reynolds rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 51.3% | 1 | 8.1K | 42% | 2 |
| Nov 2025 | 9.9K | 46.3% | 1 | 9.9K | 46.3% | 2 |
| Dec 2025 | 9.9K | 46.3% | 1 | 9.9K | 46.3% | 2 |
| Jan 2026 | 8.1K | 44.8% | 1 | 8.1K | 44.8% | 2 |
| Feb 2026 | 8.1K | 43.5% | 1 | 8.1K | 43.5% | 2 |
| Mar 2026 | 8.1K | 40.7% | 2 | 9.9K | 49.7% | 1 |
| Apr 2026 | 6.6K | 40.5% | 2 | 8.1K | 49.7% | 1 |
| May 2026 | 6.6K | 40.5% | 2 | 8.1K | 49.7% | 1 |
| Jun 2026 | 6.6K | 41.3% | 2 | 8.1K | 50.6% | 1 |
| Jul 2026 | 14.8K | 56.3% | 1 | 9.9K | 37.6% | 2 |
| Aug 2026 | 9.9K | 45.6% | 1 | 9.9K | 45.6% | 2 |
| Sep 2026 | 8.1K | 41.3% | 2 | 9.9K | 50.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Glad’s and Reynolds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Glad**: Measured on the search term “glad plastic wrap”.
- **Reynolds**: Measured on the search term “reynolds wrap”.

- [Glad profile](/demand/global-en/brands/glad)
- [Reynolds profile](/demand/global-en/brands/reynolds)
- [All plastic wrap brands worldwide](/demand/global-en/categories/plastic-wrap-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Glad or Reynolds?

In September 2026, Reynolds had more branded searches than Glad among plastic wrap brands worldwide. Reynolds was estimated to have 9.9K branded searches compared to Glad’s 8.1K, and held a 50.5% Share of Search versus Glad’s 41.3%.

## Cite this page

Brandwave. "Glad vs Reynolds: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/plastic-wrap-brands/compare/glad-vs-reynolds

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/plastic-wrap-brands/compare/glad-vs-reynolds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.