--- title: "Plastic wrap brands: Which are searched most?" description: "Compare the plastic wrap brands people buy. Share of Search among Reynolds, Glad and Stretch-Tite, the plastic wrap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/plastic-wrap-brands" publisher: "Brandwave" --- # Plastic wrap brands: Which are searched most? Compare the plastic wrap brands people buy. Share of Search among Reynolds, Glad and Stretch-Tite, the plastic wrap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Plastic wrap brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Reynolds, 82.8% ## Which brand is most popular in search among plastic wrap brands worldwide? - In September 2026, Reynolds was the most searched among plastic wrap brands worldwide, with an estimated 19.2K branded searches and 82.8% estimated Share of Search within this set. - Glad is in 2nd place, 72.4 percentage points behind at 10.3% Share of Search. - Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic wrap brands worldwide decreased from 87.4% to 82.8%. - Across the 12 months ending September 2026, Glad’s estimated Share of Search among plastic wrap brands worldwide increased from 7.5% to 10.3%. - Across the 12 months ending September 2026, Stretch-Tite’s estimated Share of Search among plastic wrap brands worldwide increased from 5.1% to 6.9%. - Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic wrap brands worldwide peaked at 88.1% in November 2025 and was lowest at 82.4% in January 2026. - Across the 12 months ending September 2026, Glad’s estimated Share of Search among plastic wrap brands worldwide peaked at 10.3% in September 2026 and was lowest at 5.4% in February 2026. - Across the 12 months ending September 2026, Stretch-Tite’s estimated Share of Search among plastic wrap brands worldwide peaked at 8.1% in February 2026 and was lowest at 5.1% in October 2025. ## Compare search popularity between leading brands - [Reynolds vs Glad: compare search popularity](/demand/global-en/compare/glad-vs-reynolds): 82.8% against 10.3% Share of Search. - [Reynolds vs Stretch-Tite: compare search popularity](/demand/global-en/compare/reynolds-vs-stretch-tite): 82.8% against 6.9% Share of Search. - [Glad vs Stretch-Tite: compare search popularity](/demand/global-en/compare/glad-vs-stretch-tite): 10.3% against 6.9% Share of Search. ## How did search popularity change for plastic wrap brands worldwide in September 2026? - In September 2026, Glad gained estimated Share of Search among plastic wrap brands worldwide, from 9.2% to 10.3%. - In September 2026, Reynolds lost estimated Share of Search among plastic wrap brands worldwide, from 83.5% to 82.8%. - Estimated monthly branded searches for Stretch-Tite worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Reynolds | 82.8% | 19.2K | -11.5% | Reynolds | | 2 | Glad | 10.3% | 2.4K | 0.0% | Glad | | 3 | Stretch-Tite | 6.9% | 1.6K | -15.8% | Stretch-Tite | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Reynolds | 22.2K | 87.4% | 1 | | Oct 2025 | Glad | 1.9K | 7.5% | 2 | | Oct 2025 | Stretch-Tite | 1.3K | 5.1% | 3 | | Nov 2025 | Reynolds | 26K | 88.1% | 1 | | Nov 2025 | Glad | 1.9K | 6.4% | 2 | | Nov 2025 | Stretch-Tite | 1.6K | 5.4% | 3 | | Dec 2025 | Reynolds | 22.4K | 86.5% | 1 | | Dec 2025 | Glad | 1.9K | 7.3% | 2 | | Dec 2025 | Stretch-Tite | 1.6K | 6.2% | 3 | | Jan 2026 | Reynolds | 20.2K | 82.4% | 1 | | Jan 2026 | Glad | 2.4K | 9.8% | 2 | | Jan 2026 | Stretch-Tite | 1.9K | 7.8% | 3 | | Feb 2026 | Reynolds | 25.7K | 86.5% | 1 | | Feb 2026 | Stretch-Tite | 2.4K | 8.1% | 2 | | Feb 2026 | Glad | 1.6K | 5.4% | 3 | | Mar 2026 | Reynolds | 21.2K | 84.8% | 1 | | Mar 2026 | Glad | 1.9K | 7.6% | 2 | | Mar 2026 | Stretch-Tite | 1.9K | 7.6% | 3 | | Apr 2026 | Reynolds | 19.4K | 84.7% | 1 | | Apr 2026 | Glad | 1.9K | 8.3% | 2 | | Apr 2026 | Stretch-Tite | 1.6K | 7% | 3 | | May 2026 | Reynolds | 22.2K | 86.4% | 1 | | May 2026 | Glad | 1.9K | 7.4% | 2 | | May 2026 | Stretch-Tite | 1.6K | 6.2% | 3 | | Jun 2026 | Reynolds | 18.3K | 85.1% | 1 | | Jun 2026 | Glad | 1.9K | 8.8% | 2 | | Jun 2026 | Stretch-Tite | 1.3K | 6% | 3 | | Jul 2026 | Reynolds | 22.2K | 86.4% | 1 | | Jul 2026 | Glad | 1.9K | 7.4% | 2 | | Jul 2026 | Stretch-Tite | 1.6K | 6.2% | 3 | | Aug 2026 | Reynolds | 21.7K | 83.5% | 1 | | Aug 2026 | Glad | 2.4K | 9.2% | 2 | | Aug 2026 | Stretch-Tite | 1.9K | 7.3% | 3 | | Sep 2026 | Reynolds | 19.2K | 82.8% | 1 | | Sep 2026 | Glad | 2.4K | 10.3% | 2 | | Sep 2026 | Stretch-Tite | 1.6K | 6.9% | 3 | ## What is being compared - **Glad**: Measured on the search term “glad bags”. - **Reynolds**: Measured on the search terms “reynolds aluminium”, “reynolds aluminium foil”, “reynolds baking paper”, “reynolds foil” and “reynolds wrap”, summed into one figure. - **Stretch-Tite**: Measured on the search term “stretch-tite”. - [Glad](/demand/global-en/brands/glad) - [Reynolds](/demand/global-en/brands/reynolds) - [Stretch-Tite](/demand/global-en/brands/stretch-tite) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among plastic wrap brands worldwide? In September 2026, Reynolds was the most searched among plastic wrap brands worldwide, with an estimated 19.2K branded searches and 82.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Plastic wrap brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/plastic-wrap-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/plastic-wrap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.