---
title: "Plasterboard brands: Which are searched most?"
description: "Compare the plasterboard brands builders buy. Share of Search among CSR, James Hardie, Knauf Insulation, Boral and GIB, the plasterboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/plasterboard-brands"
publisher: "Brandwave"
---

# Plasterboard brands: Which are searched most?

Compare the plasterboard brands builders buy. Share of Search among CSR, James Hardie, Knauf Insulation, Boral and GIB, the plasterboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Plasterboard brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: CSR, 67.5%

## Which brand is most popular in search among plasterboard brands worldwide?

- In August 2026, CSR was the most searched among plasterboard brands worldwide, with an estimated 246K branded searches and 67.5% estimated Share of Search within this set.
- James Hardie is in 2nd place, 53.9 percentage points behind at 13.6% Share of Search.
- Across the 11 months ending August 2026, CSR’s estimated Share of Search among plasterboard brands worldwide decreased from 68.8% to 67.5%.
- Across the 11 months ending August 2026, Boral’s estimated Share of Search among plasterboard brands worldwide increased from 7.6% to 9.1%.
- Across the 11 months ending August 2026, CSR’s estimated Share of Search among plasterboard brands worldwide peaked at 74.8% in December 2025 and was lowest at 65.5% in June 2026.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among plasterboard brands worldwide peaked at 16.1% in June 2026 and was lowest at 8.2% in December 2025.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among plasterboard brands worldwide peaked at 11.5% in February 2026 and was lowest at 8.7% in December 2025.
- Across the 11 months ending August 2026, Boral’s estimated Share of Search among plasterboard brands worldwide peaked at 9.1% in May 2026 and was lowest at 7.6% in October 2025.
- Across the 11 months ending August 2026, James Hardie, Knauf Insulation and GIB held steady: their estimated Share of Search among plasterboard brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CSR vs James Hardie: compare search popularity](/demand/global-en/compare/csr-vs-james-hardie): 67.5% against 13.6% Share of Search.
- [CSR vs Knauf Insulation: compare search popularity](/demand/global-en/compare/csr-vs-knauf-insulation): 67.5% against 9.7% Share of Search.
- [CSR vs Boral: compare search popularity](/demand/global-en/compare/boral-vs-csr): 67.5% against 9.1% Share of Search.
- [James Hardie vs Knauf Insulation: compare search popularity](/demand/global-en/compare/james-hardie-vs-knauf-insulation): 13.6% against 9.7% Share of Search.
- [James Hardie vs Boral: compare search popularity](/demand/global-en/compare/boral-vs-james-hardie): 13.6% against 9.1% Share of Search.
- [Knauf Insulation vs Boral: compare search popularity](/demand/global-en/compare/boral-vs-knauf-insulation): 9.7% against 9.1% Share of Search.

## How did search popularity change for plasterboard brands worldwide in August 2026?

- Estimated monthly branded searches for GIB worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
- Estimated monthly branded searches for CSR worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
- Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Knauf Insulation worldwide fell 17.2% over 11 measured months, from 42.9K to 35.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CSR | 67.5% | 246K | 0.0% | CSR |
| 2 | James Hardie | 13.6% | 49.5K | 0.0% | James Hardie |
| 3 | Knauf Insulation | 9.7% | 35.5K | 0.0% | Knauf Insulation |
| 4 | Boral | 9.1% | 33.1K | 0.0% | Boral |
| 5 | GIB | 0.06% | 210 | 0.0% | GIB |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CSR | 301K | 68.8% | 1 |
| Oct 2025 | James Hardie | 60.5K | 13.8% | 2 |
| Oct 2025 | Knauf Insulation | 42.9K | 9.8% | 3 |
| Oct 2025 | Boral | 33.1K | 7.6% | 4 |
| Oct 2025 | GIB | 260 | 0.06% | 5 |
| Nov 2025 | CSR | 301K | 70.5% | 1 |
| Nov 2025 | James Hardie | 49.5K | 11.6% | 2 |
| Nov 2025 | Knauf Insulation | 42.9K | 10.1% | 3 |
| Nov 2025 | Boral | 33.1K | 7.8% | 4 |
| Nov 2025 | GIB | 210 | 0.05% | 5 |
| Dec 2025 | CSR | 301K | 74.8% | 1 |
| Dec 2025 | Knauf Insulation | 35K | 8.7% | 2 |
| Dec 2025 | Boral | 33.1K | 8.2% | 3 |
| Dec 2025 | James Hardie | 33.1K | 8.2% | 4 |
| Dec 2025 | GIB | 210 | 0.05% | 5 |
| Jan 2026 | CSR | 301K | 72.1% | 1 |
| Jan 2026 | Knauf Insulation | 42.9K | 10.3% | 2 |
| Jan 2026 | James Hardie | 40.5K | 9.7% | 3 |
| Jan 2026 | Boral | 33.1K | 7.9% | 4 |
| Jan 2026 | GIB | 210 | 0.05% | 5 |
| Feb 2026 | CSR | 246K | 66.2% | 1 |
| Feb 2026 | James Hardie | 49.5K | 13.3% | 2 |
| Feb 2026 | Knauf Insulation | 42.9K | 11.5% | 3 |
| Feb 2026 | Boral | 33.1K | 8.9% | 4 |
| Feb 2026 | GIB | 210 | 0.06% | 5 |
| Mar 2026 | CSR | 301K | 68.8% | 1 |
| Mar 2026 | James Hardie | 60.5K | 13.8% | 2 |
| Mar 2026 | Knauf Insulation | 42.9K | 9.8% | 3 |
| Mar 2026 | Boral | 33.1K | 7.6% | 4 |
| Mar 2026 | GIB | 210 | 0.05% | 5 |
| Apr 2026 | CSR | 301K | 70.5% | 1 |
| Apr 2026 | James Hardie | 49.5K | 11.6% | 2 |
| Apr 2026 | Knauf Insulation | 42.9K | 10.1% | 3 |
| Apr 2026 | Boral | 33.1K | 7.8% | 4 |
| Apr 2026 | GIB | 210 | 0.05% | 5 |
| May 2026 | CSR | 246K | 67.5% | 1 |
| May 2026 | James Hardie | 49.5K | 13.6% | 2 |
| May 2026 | Knauf Insulation | 35.5K | 9.7% | 3 |
| May 2026 | Boral | 33.1K | 9.1% | 4 |
| May 2026 | GIB | 210 | 0.06% | 5 |
| Jun 2026 | CSR | 246K | 65.5% | 1 |
| Jun 2026 | James Hardie | 60.5K | 16.1% | 2 |
| Jun 2026 | Knauf Insulation | 35.5K | 9.5% | 3 |
| Jun 2026 | Boral | 33.1K | 8.8% | 4 |
| Jun 2026 | GIB | 210 | 0.06% | 5 |
| Jul 2026 | CSR | 246K | 67.5% | 1 |
| Jul 2026 | James Hardie | 49.5K | 13.6% | 2 |
| Jul 2026 | Knauf Insulation | 35.5K | 9.7% | 3 |
| Jul 2026 | Boral | 33.1K | 9.1% | 4 |
| Jul 2026 | GIB | 210 | 0.06% | 5 |
| Aug 2026 | CSR | 246K | 67.5% | 1 |
| Aug 2026 | James Hardie | 49.5K | 13.6% | 2 |
| Aug 2026 | Knauf Insulation | 35.5K | 9.7% | 3 |
| Aug 2026 | Boral | 33.1K | 9.1% | 4 |
| Aug 2026 | GIB | 210 | 0.06% | 5 |
| Sep 2026 | Boral | — | — | — |
| Sep 2026 | CSR | — | — | — |
| Sep 2026 | GIB | — | — | — |
| Sep 2026 | James Hardie | — | — | — |
| Sep 2026 | Knauf Insulation | — | — | — |

## What is being compared

- **Boral**: Measured on the search term “boral”.
- **CSR**: Measured on the search term “csr”.
- **GIB**: Measured on the search term “gib nz”.
- **James Hardie**: Measured on the search term “james hardie”.
- **Knauf Insulation**: Measured on the search terms “earthwool” and “knauf insulation”, summed into one figure.

- [Boral](/demand/global-en/brands/boral)
- [CSR](/demand/global-en/brands/csr)
- [GIB](/demand/global-en/brands/gib)
- [James Hardie](/demand/global-en/brands/james-hardie)
- [Knauf Insulation](/demand/global-en/brands/knauf-insulation)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among plasterboard brands worldwide?

In August 2026, CSR was the most searched among plasterboard brands worldwide, with an estimated 246K branded searches and 67.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Plasterboard brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/plasterboard-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/plasterboard-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.