--- title: "Plant milk brands: Which brands are most popular in search?" description: "Compare the plant milk brands people buy. Share of Search among Oatly, Almond Breeze, Vitasoy, Califia Farms and So Good, the plant milk brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/plant-milk-brands" publisher: "Brandwave" --- # Plant milk brands: Which brands are most popular in search? Compare the plant milk brands people buy. Share of Search among Oatly, Almond Breeze, Vitasoy, Califia Farms and So Good, the plant milk brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Plant milk brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Oatly, 77.6% ## Which brand is most popular in search among plant milk brands worldwide? - In August 2026, Oatly was the most searched among plant milk brands worldwide, with an estimated 165K branded searches and 77.6% estimated Share of Search within this set. - Almond Breeze is in 2nd place, 69.1 percentage points behind at 8.5% Share of Search. - Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide decreased from 78.1% to 77.6%. - Across the 11 months ending August 2026, Almond Breeze’s estimated Share of Search among plant milk brands worldwide increased from 7% to 8.5%. - Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among plant milk brands worldwide decreased from 5.7% to 4.7%. - Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide peaked at 82% in March 2026 and was lowest at 76.9% in January 2026. - Across the 11 months ending August 2026, Almond Breeze’s estimated Share of Search among plant milk brands worldwide peaked at 8.5% in August 2026 and was lowest at 6% in March 2026. - Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands worldwide peaked at 8.7% in June 2026 and was lowest at 7.2% in February 2026. - Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among plant milk brands worldwide peaked at 5.7% in December 2025 and was lowest at 3.9% in June 2026. - Across the 11 months ending August 2026, Almond Breeze rose from 3rd to 2nd among plant milk brands worldwide. - Across the 11 months ending August 2026, Vitasoy fell from 2nd to 3rd among plant milk brands worldwide. - Across the 11 months ending August 2026, So Good held steady: its estimated Share of Search among plant milk brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Oatly vs Almond Breeze: compare search popularity](/demand/global-en/compare/almond-breeze-vs-oatly): 77.6% against 8.5% Share of Search. - [Oatly vs Vitasoy: compare search popularity](/demand/global-en/compare/oatly-vs-vitasoy): 77.6% against 8.5% Share of Search. - [Oatly vs Califia Farms: compare search popularity](/demand/global-en/compare/califia-farms-vs-oatly): 77.6% against 4.7% Share of Search. - [Almond Breeze vs Vitasoy: compare search popularity](/demand/global-en/compare/almond-breeze-vs-vitasoy): 8.5% Share of Search each. - [Almond Breeze vs Califia Farms: compare search popularity](/demand/global-en/compare/almond-breeze-vs-califia-farms): 8.5% against 4.7% Share of Search. - [Vitasoy vs Califia Farms: compare search popularity](/demand/global-en/compare/califia-farms-vs-vitasoy): 8.5% against 4.7% Share of Search. ## How did search popularity change for plant milk brands worldwide in August 2026? - In August 2026, Almond Breeze overtook Vitasoy to rank 2nd among plant milk brands worldwide, at 8.5%. - In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 78.7% to 77.6%. - Estimated monthly branded searches for So Good worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. - Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Oatly | 77.6% | 165K | 0.0% | Oatly | | 2 | Almond Breeze | 8.5% | 18.1K | +22.3% | Almond Breeze | | 3 | Vitasoy | 8.5% | 18.1K | 0.0% | Vitasoy | | 4 | Califia Farms | 4.7% | 9.9K | 0.0% | Califia Farms | | 5 | So Good | 0.75% | 1.6K | -15.8% | Sanitarium | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Oatly | 165K | 78.1% | 1 | | Oct 2025 | Vitasoy | 18.1K | 8.6% | 2 | | Oct 2025 | Almond Breeze | 14.8K | 7% | 3 | | Oct 2025 | Califia Farms | 12.1K | 5.7% | 4 | | Oct 2025 | So Good | 1.3K | 0.62% | 5 | | Nov 2025 | Oatly | 165K | 78.9% | 1 | | Nov 2025 | Vitasoy | 18.1K | 8.7% | 2 | | Nov 2025 | Almond Breeze | 14.8K | 7.1% | 3 | | Nov 2025 | Califia Farms | 9.9K | 4.7% | 4 | | Nov 2025 | So Good | 1.3K | 0.62% | 5 | | Dec 2025 | Oatly | 135K | 78.1% | 1 | | Dec 2025 | Vitasoy | 14.8K | 8.6% | 2 | | Dec 2025 | Almond Breeze | 12.1K | 7% | 3 | | Dec 2025 | Califia Farms | 9.9K | 5.7% | 4 | | Dec 2025 | So Good | 1K | 0.58% | 5 | | Jan 2026 | Oatly | 165K | 76.9% | 1 | | Jan 2026 | Almond Breeze | 18.1K | 8.4% | 2 | | Jan 2026 | Vitasoy | 18.1K | 8.4% | 3 | | Jan 2026 | Califia Farms | 12.1K | 5.6% | 4 | | Jan 2026 | So Good | 1.3K | 0.61% | 5 | | Feb 2026 | Oatly | 165K | 80.3% | 1 | | Feb 2026 | Almond Breeze | 14.8K | 7.2% | 2 | | Feb 2026 | Vitasoy | 14.8K | 7.2% | 3 | | Feb 2026 | Califia Farms | 9.9K | 4.8% | 4 | | Feb 2026 | So Good | 1K | 0.49% | 5 | | Mar 2026 | Oatly | 201K | 82% | 1 | | Mar 2026 | Vitasoy | 18.1K | 7.4% | 2 | | Mar 2026 | Almond Breeze | 14.8K | 6% | 3 | | Mar 2026 | Califia Farms | 9.9K | 4% | 4 | | Mar 2026 | So Good | 1.3K | 0.53% | 5 | | Apr 2026 | Oatly | 165K | 78.9% | 1 | | Apr 2026 | Vitasoy | 18.1K | 8.7% | 2 | | Apr 2026 | Almond Breeze | 14.8K | 7.1% | 3 | | Apr 2026 | Califia Farms | 9.9K | 4.7% | 4 | | Apr 2026 | So Good | 1.3K | 0.62% | 5 | | May 2026 | Oatly | 165K | 78.8% | 1 | | May 2026 | Vitasoy | 18.1K | 8.6% | 2 | | May 2026 | Almond Breeze | 14.8K | 7.1% | 3 | | May 2026 | Califia Farms | 9.9K | 4.7% | 4 | | May 2026 | So Good | 1.6K | 0.76% | 5 | | Jun 2026 | Oatly | 165K | 79.4% | 1 | | Jun 2026 | Vitasoy | 18.1K | 8.7% | 2 | | Jun 2026 | Almond Breeze | 14.8K | 7.1% | 3 | | Jun 2026 | Califia Farms | 8.1K | 3.9% | 4 | | Jun 2026 | So Good | 1.9K | 0.91% | 5 | | Jul 2026 | Oatly | 165K | 78.7% | 1 | | Jul 2026 | Vitasoy | 18.1K | 8.6% | 2 | | Jul 2026 | Almond Breeze | 14.8K | 7.1% | 3 | | Jul 2026 | Califia Farms | 9.9K | 4.7% | 4 | | Jul 2026 | So Good | 1.9K | 0.91% | 5 | | Aug 2026 | Oatly | 165K | 77.6% | 1 | | Aug 2026 | Almond Breeze | 18.1K | 8.5% | 2 | | Aug 2026 | Vitasoy | 18.1K | 8.5% | 3 | | Aug 2026 | Califia Farms | 9.9K | 4.7% | 4 | | Aug 2026 | So Good | 1.6K | 0.75% | 5 | | Sep 2026 | Almond Breeze | — | — | — | | Sep 2026 | Califia Farms | — | — | — | | Sep 2026 | Oatly | — | — | — | | Sep 2026 | So Good | — | — | — | | Sep 2026 | Vitasoy | — | — | — | ## What is being compared - **Almond Breeze**: Measured on the search term “almond breeze”. - **Califia Farms**: Measured on the search term “califia”. - **Oatly**: Measured on the search term “oatly”. - **So Good**: Measured on the search term “so good milk”. - **Vitasoy**: Measured on the search term “vitasoy”. - [Almond Breeze](/demand/global-en/brands/almond-breeze) - [Califia Farms](/demand/global-en/brands/califia-farms) - [Oatly](/demand/global-en/brands/oatly) - [So Good](/demand/global-en/brands/so-good) - [Vitasoy](/demand/global-en/brands/vitasoy) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among plant milk brands worldwide? In August 2026, Oatly was the most searched among plant milk brands worldwide, with an estimated 165K branded searches and 77.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Plant milk brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/plant-milk-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/plant-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.