--- title: "Miracle-Gro vs Osmocote: Which is searched more?" description: "Is Miracle-Gro or Osmocote more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/plant-food-brands/compare/miracle-gro-vs-osmocote" publisher: "Brandwave" --- # Miracle-Gro vs Osmocote: Which is searched more? Is Miracle-Gro or Osmocote more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miracle-Gro and Osmocote - **Competitive set**: Plant food brands - **Market**: Global - **Month measured**: Sep 2026 - **Miracle-Gro Share of Search**: 33.3% - **Osmocote Share of Search**: 22.3% ## Is Miracle-Gro or Osmocote more popular in search? - In September 2026, Miracle-Gro had more branded searches than Osmocote among plant food brands worldwide. Miracle-Gro had about 33,100 branded searches, while Osmocote had 22,200. Miracle-Gro made up 33.3% of all plant food brand searches we track, and Osmocote accounted for 22.3%. - Miracle-Gro was ahead of Osmocote in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Miracle-Gro’s share of searches among plant food brands worldwide moved from 26.4% to 33.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Osmocote’s share of searches among plant food brands worldwide moved from 21.7% to 22.3%, and its estimated monthly branded searches held steady at 22.2K. ## Top plant food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Miracle-Gro appeared in all five answers. Osmocote was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miracle-Gro was listed before Osmocote in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Espoma | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Miracle-Gro | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jobe's Organics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Osmocote | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant food brands - Asked ChatGPT "Which plant food brand should I buy?": 1. Miracle-Gro, 2. Espoma, 3. Jobe's Organics - Asked ChatGPT "What are the best plant food brands?": 1. Espoma, 2. Miracle-Gro, 3. Jobe's Organics, 4. Osmocote - Asked ChatGPT "What's the best plant food brand for healthy garden plants?": 1. Miracle-Gro, 2. Espoma, 3. Osmocote, 4. Jobe's Organics - Searched Google, AI Overview "best plant food": 1. Jobe's Organics, 2. Espoma, 3. Osmocote, 4. Miracle-Gro - Searched Google, AI Overview "liquid plant food": 1. Miracle-Gro Not named in any answer: Yates. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for plant food brands worldwide in September 2026? - In September 2026, Yates overtook Miracle-Gro to become the leader among plant food brands worldwide, with 40.7% of the searches. - In September 2026, Miracle-Gro lost share of searches among plant food brands worldwide, from 36.2% to 33.3%. - In September 2026, Osmocote lost share of searches among plant food brands worldwide, from 24.2% to 22.3%. ## Month by month | Month | Miracle-Gro estimated searches | Miracle-Gro Share of Search | Miracle-Gro rank | Osmocote estimated searches | Osmocote Share of Search | Osmocote rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 26.4% | 2 | 22.2K | 21.7% | 3 | | Nov 2025 | 22.2K | 26.7% | 2 | 18.1K | 21.7% | 3 | | Dec 2025 | 18.1K | 26.6% | 2 | 14.8K | 21.8% | 3 | | Jan 2026 | 22.2K | 25.3% | 2 | 22.2K | 25.3% | 3 | | Feb 2026 | 27.1K | 31.5% | 2 | 22.2K | 25.8% | 3 | | Mar 2026 | 49.5K | 37.7% | 1 | 40.5K | 30.8% | 2 | | Apr 2026 | 74K | 43% | 1 | 49.5K | 28.7% | 2 | | May 2026 | 90.5K | 47.9% | 1 | 49.5K | 26.2% | 2 | | Jun 2026 | 74K | 50.8% | 1 | 33.1K | 22.7% | 2 | | Jul 2026 | 60.5K | 42.7% | 1 | 27.1K | 19.1% | 3 | | Aug 2026 | 40.5K | 36.2% | 1 | 27.1K | 24.2% | 3 | | Sep 2026 | 33.1K | 33.3% | 2 | 22.2K | 22.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Miracle-Gro’s and Osmocote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miracle-Gro**: Measured on the search term “miracle-gro”. - **Osmocote**: Measured on the search term “osmocote”. - [Miracle-Gro profile](/demand/global-en/brands/miracle-gro) - [Osmocote profile](/demand/global-en/brands/osmocote) - [All plant food brands worldwide](/demand/global-en/categories/plant-food-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Miracle-Gro or Osmocote more popular in search? In September 2026, Miracle-Gro had more branded searches than Osmocote among plant food brands worldwide. Miracle-Gro had about 33,100 branded searches, while Osmocote had 22,200. Miracle-Gro made up 33.3% of all plant food brand searches we track, and Osmocote accounted for 22.3%. ## Cite this page Brandwave. "Miracle-Gro vs Osmocote: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/plant-food-brands/compare/miracle-gro-vs-osmocote This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/plant-food-brands/compare/miracle-gro-vs-osmocote. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.