---
title: "Plant cane brands: Which brands are most popular in search?"
description: "Compare the plant cane brands people buy. Share of Search among Thompson & Morgan, Suttons, Smart Garden, Gardman, Haxnicks and Tom Chambers, the plant cane brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/plant-cane-brands"
publisher: "Brandwave"
---

# Plant cane brands: Which brands are most popular in search?

Compare the plant cane brands people buy. Share of Search among Thompson & Morgan, Suttons, Smart Garden, Gardman, Haxnicks and Tom Chambers, the plant cane brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Plant cane brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Thompson & Morgan, 78%

## Which brand is most popular in search among plant cane brands worldwide?

- In August 2026, Thompson & Morgan was the most searched among plant cane brands worldwide, with an estimated 49.5K branded searches and 78% estimated Share of Search within this set.
- Suttons is in 2nd place, 62.4 percentage points behind at 15.6% Share of Search.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among plant cane brands worldwide increased from 77.3% to 78%.
- Across the 11 months ending August 2026, Gardman’s estimated Share of Search among plant cane brands worldwide decreased from 1.9% to 1.4%.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among plant cane brands worldwide peaked at 82.9% in June 2026 and was lowest at 61.5% in January 2026.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among plant cane brands worldwide peaked at 33.7% in January 2026 and was lowest at 11% in July 2026.
- Across the 11 months ending August 2026, Smart Garden’s estimated Share of Search among plant cane brands worldwide peaked at 5.5% in November 2025 and was lowest at 2.1% in March 2026.
- Across the 11 months ending August 2026, Gardman’s estimated Share of Search among plant cane brands worldwide peaked at 2.3% in November 2025 and was lowest at 0.75% in March 2026.
- Across the 11 months ending August 2026, Suttons, Smart Garden, Haxnicks and Tom Chambers held steady: their estimated Share of Search among plant cane brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Thompson & Morgan vs Suttons: compare search popularity](/demand/global-en/compare/suttons-vs-thompson-morgan): 78% against 15.6% Share of Search.
- [Thompson & Morgan vs Smart Garden: compare search popularity](/demand/global-en/compare/smart-garden-vs-thompson-morgan): 78% against 4.6% Share of Search.
- [Suttons vs Smart Garden: compare search popularity](/demand/global-en/compare/smart-garden-vs-suttons): 15.6% against 4.6% Share of Search.

## How did search popularity change for plant cane brands worldwide in August 2026?

- In August 2026, Suttons gained estimated Share of Search among plant cane brands worldwide, from 11% to 15.6%.
- In August 2026, Thompson & Morgan lost estimated Share of Search among plant cane brands worldwide, from 82.2% to 78%.
- Estimated monthly branded searches for Smart Garden worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.
- Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thompson & Morgan | 78% | 49.5K | 0.0% | Thompson & Morgan |
| 2 | Suttons | 15.6% | 9.9K | +50.0% | Suttons |
| 3 | Smart Garden | 4.6% | 2.9K | 0.0% | Smart Garden |
| 4 | Gardman | 1.4% | 880 | 0.0% | Gardman |
| 5 | Haxnicks | 0.41% | 260 | -18.8% | Haxnicks |
| 6 | Tom Chambers | 0.03% | 20 | 0.0% | Tom Chambers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thompson & Morgan | 40.5K | 77.3% | 1 |
| Oct 2025 | Suttons | 8.1K | 15.5% | 2 |
| Oct 2025 | Smart Garden | 2.4K | 4.6% | 3 |
| Oct 2025 | Gardman | 1K | 1.9% | 4 |
| Oct 2025 | Haxnicks | 390 | 0.74% | 5 |
| Oct 2025 | Tom Chambers | 20 | 0.04% | 6 |
| Nov 2025 | Thompson & Morgan | 33.1K | 76.1% | 1 |
| Nov 2025 | Suttons | 6.6K | 15.2% | 2 |
| Nov 2025 | Smart Garden | 2.4K | 5.5% | 3 |
| Nov 2025 | Gardman | 1K | 2.3% | 4 |
| Nov 2025 | Haxnicks | 390 | 0.9% | 5 |
| Nov 2025 | Tom Chambers | 20 | 0.05% | 6 |
| Dec 2025 | Thompson & Morgan | 33.1K | 73.6% | 1 |
| Dec 2025 | Suttons | 8.1K | 18% | 2 |
| Dec 2025 | Smart Garden | 2.4K | 5.3% | 3 |
| Dec 2025 | Gardman | 1K | 2.2% | 4 |
| Dec 2025 | Haxnicks | 320 | 0.71% | 5 |
| Dec 2025 | Tom Chambers | 30 | 0.07% | 6 |
| Jan 2026 | Thompson & Morgan | 49.5K | 61.5% | 1 |
| Jan 2026 | Suttons | 27.1K | 33.7% | 2 |
| Jan 2026 | Smart Garden | 2.4K | 3% | 3 |
| Jan 2026 | Gardman | 1K | 1.2% | 4 |
| Jan 2026 | Haxnicks | 390 | 0.48% | 5 |
| Jan 2026 | Tom Chambers | 40 | 0.05% | 6 |
| Feb 2026 | Thompson & Morgan | 74K | 70.5% | 1 |
| Feb 2026 | Suttons | 27.1K | 25.8% | 2 |
| Feb 2026 | Smart Garden | 2.4K | 2.3% | 3 |
| Feb 2026 | Gardman | 1K | 0.95% | 4 |
| Feb 2026 | Haxnicks | 480 | 0.46% | 5 |
| Feb 2026 | Tom Chambers | 30 | 0.03% | 6 |
| Mar 2026 | Thompson & Morgan | 135K | 77.7% | 1 |
| Mar 2026 | Suttons | 33.1K | 19.1% | 2 |
| Mar 2026 | Smart Garden | 3.6K | 2.1% | 3 |
| Mar 2026 | Gardman | 1.3K | 0.75% | 4 |
| Mar 2026 | Haxnicks | 720 | 0.41% | 5 |
| Mar 2026 | Tom Chambers | 30 | 0.02% | 6 |
| Apr 2026 | Thompson & Morgan | 135K | 80.3% | 1 |
| Apr 2026 | Suttons | 27.1K | 16.1% | 2 |
| Apr 2026 | Smart Garden | 3.6K | 2.1% | 3 |
| Apr 2026 | Gardman | 1.6K | 0.95% | 4 |
| Apr 2026 | Haxnicks | 880 | 0.52% | 5 |
| Apr 2026 | Tom Chambers | 30 | 0.02% | 6 |
| May 2026 | Thompson & Morgan | 110K | 82.2% | 1 |
| May 2026 | Suttons | 18.1K | 13.5% | 2 |
| May 2026 | Smart Garden | 3.6K | 2.7% | 3 |
| May 2026 | Gardman | 1.3K | 0.97% | 4 |
| May 2026 | Haxnicks | 880 | 0.66% | 5 |
| May 2026 | Tom Chambers | 20 | 0.01% | 6 |
| Jun 2026 | Thompson & Morgan | 60.5K | 82.9% | 1 |
| Jun 2026 | Suttons | 8.1K | 11.1% | 2 |
| Jun 2026 | Smart Garden | 2.9K | 4% | 3 |
| Jun 2026 | Gardman | 1K | 1.4% | 4 |
| Jun 2026 | Haxnicks | 480 | 0.66% | 5 |
| Jun 2026 | Tom Chambers | 20 | 0.03% | 6 |
| Jul 2026 | Thompson & Morgan | 49.5K | 82.2% | 1 |
| Jul 2026 | Suttons | 6.6K | 11% | 2 |
| Jul 2026 | Smart Garden | 2.9K | 4.8% | 3 |
| Jul 2026 | Gardman | 880 | 1.5% | 4 |
| Jul 2026 | Haxnicks | 320 | 0.53% | 5 |
| Jul 2026 | Tom Chambers | 20 | 0.03% | 6 |
| Aug 2026 | Thompson & Morgan | 49.5K | 78% | 1 |
| Aug 2026 | Suttons | 9.9K | 15.6% | 2 |
| Aug 2026 | Smart Garden | 2.9K | 4.6% | 3 |
| Aug 2026 | Gardman | 880 | 1.4% | 4 |
| Aug 2026 | Haxnicks | 260 | 0.41% | 5 |
| Aug 2026 | Tom Chambers | 20 | 0.03% | 6 |
| Sep 2026 | Gardman | — | — | — |
| Sep 2026 | Haxnicks | — | — | — |
| Sep 2026 | Smart Garden | — | — | — |
| Sep 2026 | Suttons | — | — | — |
| Sep 2026 | Thompson & Morgan | — | — | — |
| Sep 2026 | Tom Chambers | — | — | — |

## What is being compared

- **Gardman**: Measured on the search term “gardman”.
- **Haxnicks**: Measured on the search term “haxnicks”.
- **Smart Garden**: Measured on the search term “smart garden products”.
- **Suttons**: Measured on the search term “suttons seeds”.
- **Thompson & Morgan**: Measured on the search term “thompson and morgan”.
- **Tom Chambers**: Measured on the search term “tom chambers bird”.

- [Gardman](/demand/global-en/brands/gardman)
- [Haxnicks](/demand/global-en/brands/haxnicks)
- [Smart Garden](/demand/global-en/brands/smart-garden)
- [Suttons](/demand/global-en/brands/suttons)
- [Thompson & Morgan](/demand/global-en/brands/thompson-morgan)
- [Tom Chambers](/demand/global-en/brands/tom-chambers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among plant cane brands worldwide?

In August 2026, Thompson & Morgan was the most searched among plant cane brands worldwide, with an estimated 49.5K branded searches and 78% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Plant cane brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/plant-cane-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/plant-cane-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
