--- title: "Impossible Foods vs MorningStar Farms: Which is searched more?" description: "Is Impossible Foods or MorningStar Farms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/plant-based-meat-brands/compare/impossible-vs-morningstar-farms" publisher: "Brandwave" --- # Impossible Foods vs MorningStar Farms: Which is searched more? Is Impossible Foods or MorningStar Farms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Impossible Foods and MorningStar Farms - **Competitive set**: Plant based meat brands - **Market**: Global - **Month measured**: Sep 2026 - **Impossible Foods Share of Search**: 1.6% - **MorningStar Farms Share of Search**: 1.2% ## Is Impossible Foods or MorningStar Farms more popular in search? - In September 2026, Impossible Foods had more branded searches than MorningStar Farms among plant based meat brands worldwide. Impossible Foods had about 11,000 branded searches, while MorningStar Farms had 8,100. Impossible Foods made up 1.6% of all plant based meat brand searches we track, and MorningStar Farms accounted for 1.2%. - The lead changed hands 2 times in the 12 months ending September 2026: MorningStar Farms took it in June 2026, Impossible Foods took it in July 2026. - Across the 12 months ending September 2026, Impossible Foods’ share of searches among plant based meat brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 24.6K to 11K. - Across the 12 months ending September 2026, MorningStar Farms’ share of searches among plant based meat brands worldwide moved from 0.62% to 1.2%, and its estimated monthly branded searches held steady at 8.1K. ## Top plant based meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MorningStar Farms appeared in all five answers. Impossible Foods was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Impossible Foods was listed before MorningStar Farms in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beyond Meat | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gardein | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Impossible Foods | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | MorningStar Farms | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Daring | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quorn | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Vivera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Linda McCartney | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant based meat brands - Asked ChatGPT "Which plant based meat brand should I buy?": 1. Beyond Meat, 2. Impossible Foods, 3. Gardein, 4. MorningStar Farms - Asked ChatGPT "What are the best plant based meat brands?": 1. Beyond Meat, 2. Impossible Foods, 3. Gardein, 4. MorningStar Farms, 5. Daring - Asked ChatGPT "What's the best plant based meat brand for meat free meals?": 1. Gardein, 2. Beyond Meat, 3. Impossible Foods, 4. MorningStar Farms - Searched Google, AI Overview "plant based burgers": 1. MorningStar Farms - Searched Google, AI Overview "plant based chicken": 1. Daring, 2. Gardein, 3. MorningStar Farms, 4. Beyond Meat, 5. Quorn, 6. Impossible Foods Not named in any answer: Vivera and Linda McCartney. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for plant based meat brands worldwide in September 2026? - MorningStar Farms’ share of searches among plant based meat brands worldwide has lost ground for 3 months in a row, from 2.9% to 1.2% in September 2026. - Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 12 measured months, from 24.6K to 11K in September 2026. ## Month by month | Month | Impossible Foods estimated searches | Impossible Foods Share of Search | Impossible Foods rank | MorningStar Farms estimated searches | MorningStar Farms Share of Search | MorningStar Farms rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.6K | 1.9% | 4 | 8.1K | 0.62% | 7 | | Nov 2025 | 14.5K | 2% | 4 | 6.6K | 0.92% | 7 | | Dec 2025 | 12.3K | 1.8% | 4 | 6.6K | 0.97% | 7 | | Jan 2026 | 15K | 2.2% | 4 | 8.1K | 1.2% | 7 | | Feb 2026 | 15K | 2.1% | 4 | 8.1K | 1.1% | 7 | | Mar 2026 | 18.4K | 2% | 4 | 9.9K | 1.1% | 5 | | Apr 2026 | 15.7K | 2.1% | 4 | 8.1K | 1.1% | 6 | | May 2026 | 14.3K | 1.7% | 4 | 8.1K | 0.98% | 6 | | Jun 2026 | 14.3K | 2.3% | 5 | 18.1K | 2.9% | 4 | | Jul 2026 | 11K | 1.9% | 4 | 9.9K | 1.7% | 5 | | Aug 2026 | 11K | 1.5% | 4 | 9.9K | 1.4% | 5 | | Sep 2026 | 11K | 1.6% | 4 | 8.1K | 1.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Impossible Foods’ and MorningStar Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Impossible Foods**: Measured on the search terms “impossible beef” and “impossible foods”, summed into one figure. - **MorningStar Farms**: Measured on the search term “morningstar farms”. - [Impossible Foods profile](/demand/global-en/brands/impossible) - [MorningStar Farms profile](/demand/global-en/brands/morningstar-farms) - [All plant based meat brands worldwide](/demand/global-en/categories/plant-based-meat-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Impossible Foods or MorningStar Farms more popular in search? In September 2026, Impossible Foods had more branded searches than MorningStar Farms among plant based meat brands worldwide. Impossible Foods had about 11,000 branded searches, while MorningStar Farms had 8,100. Impossible Foods made up 1.6% of all plant based meat brand searches we track, and MorningStar Farms accounted for 1.2%. ## Cite this page Brandwave. "Impossible Foods vs MorningStar Farms: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/plant-based-meat-brands/compare/impossible-vs-morningstar-farms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/plant-based-meat-brands/compare/impossible-vs-morningstar-farms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.