---
title: "Plant based meat brands: Which are searched most?"
description: "Compare the plant based meat brands people search for. Share of Search among Linda McCartney, Vivera, Beyond Meat, Impossible Foods, Gardein and Quorn, the plant based meat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/plant-based-meat-brands"
publisher: "Brandwave"
---

# Plant based meat brands: Which are searched most?

Compare the plant based meat brands people search for. Share of Search among Linda McCartney, Vivera, Beyond Meat, Impossible Foods, Gardein and Quorn, the plant based meat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Plant based meat brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Linda McCartney, 44.4%

## Which brand is most popular in search among plant based meat brands worldwide?

- In August 2026, Linda McCartney was the most searched among plant based meat brands worldwide, with an estimated 404K branded searches and 44.4% estimated Share of Search within this set.
- Vivera is in 2nd place, 3.9 percentage points behind at 40.5% Share of Search.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among plant based meat brands worldwide increased from 27.1% to 44.4%.
- Across the 11 months ending August 2026, Vivera’s estimated Share of Search among plant based meat brands worldwide increased from 24.7% to 40.5%.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant based meat brands worldwide decreased from 45.1% to 12.1%.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among plant based meat brands worldwide peaked at 57.8% in March 2026 and was lowest at 27.1% in October 2025.
- Across the 11 months ending August 2026, Vivera’s estimated Share of Search among plant based meat brands worldwide peaked at 41.1% in July 2026 and was lowest at 24.7% in October 2025.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant based meat brands worldwide peaked at 45.1% in October 2025 and was lowest at 9.1% in June 2026.
- Across the 11 months ending August 2026, Quorn’s estimated Share of Search among plant based meat brands worldwide peaked at 1.7% in January 2026 and was lowest at 0.73% in May 2026.
- Across the 11 months ending August 2026, Linda McCartney rose from 2nd to 1st among plant based meat brands worldwide.
- Across the 11 months ending August 2026, Vivera rose from 3rd to 2nd among plant based meat brands worldwide.
- Across the 11 months ending August 2026, Beyond Meat fell from 1st to 3rd among plant based meat brands worldwide.
- Across the 11 months ending August 2026, Gardein rose from 6th to 5th among plant based meat brands worldwide.
- Across the 11 months ending August 2026, Quorn fell from 5th to 6th among plant based meat brands worldwide.
- Across the 11 months ending August 2026, Impossible Foods held steady: its estimated Share of Search among plant based meat brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Linda McCartney vs Vivera: compare search popularity](/demand/global-en/compare/linda-mccartney-vs-vivera): 44.4% against 40.5% Share of Search.
- [Linda McCartney vs Beyond Meat: compare search popularity](/demand/global-en/compare/beyond-meat-vs-linda-mccartney): 44.4% against 12.1% Share of Search.
- [Vivera vs Beyond Meat: compare search popularity](/demand/global-en/compare/beyond-meat-vs-vivera): 40.5% against 12.1% Share of Search.

## How did search popularity change for plant based meat brands worldwide in August 2026?

- In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 10.1% to 12.1%.
- In August 2026, Linda McCartney lost estimated Share of Search among plant based meat brands worldwide, from 45.3% to 44.4%.
- In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 41.1% to 40.5%.
- Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 11 measured months, from 24.6K to 11K in August 2026.
- Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Gardein worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Linda McCartney | 44.4% | 404K | +21.8% | Linda McCartney |
| 2 | Vivera | 40.5% | 368K | +22.3% | Vivera |
| 3 | Beyond Meat | 12.1% | 110K | +48.6% | Beyond Meat |
| 4 | Impossible Foods | 1.2% | 11K | 0.0% | Impossible Foods |
| 5 | Gardein | 0.89% | 8.1K | 0.0% | Gardein |
| 6 | Quorn | 0.89% | 8.1K | +22.7% | Quorn |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beyond Meat | 673K | 45.1% | 1 |
| Oct 2025 | Linda McCartney | 404K | 27.1% | 2 |
| Oct 2025 | Vivera | 368K | 24.7% | 3 |
| Oct 2025 | Impossible Foods | 24.6K | 1.6% | 4 |
| Oct 2025 | Quorn | 12.1K | 0.81% | 5 |
| Oct 2025 | Gardein | 9.9K | 0.66% | 6 |
| Nov 2025 | Linda McCartney | 332K | 38.1% | 1 |
| Nov 2025 | Vivera | 301K | 34.6% | 2 |
| Nov 2025 | Beyond Meat | 201K | 23.1% | 3 |
| Nov 2025 | Impossible Foods | 14.5K | 1.7% | 4 |
| Nov 2025 | Quorn | 12.1K | 1.4% | 5 |
| Nov 2025 | Gardein | 9.9K | 1.1% | 6 |
| Dec 2025 | Linda McCartney | 404K | 46.4% | 1 |
| Dec 2025 | Vivera | 301K | 34.6% | 2 |
| Dec 2025 | Beyond Meat | 135K | 15.5% | 3 |
| Dec 2025 | Impossible Foods | 12.3K | 1.4% | 4 |
| Dec 2025 | Gardein | 9.9K | 1.1% | 5 |
| Dec 2025 | Quorn | 8.1K | 0.93% | 6 |
| Jan 2026 | Linda McCartney | 404K | 47.3% | 1 |
| Jan 2026 | Vivera | 301K | 35.2% | 2 |
| Jan 2026 | Beyond Meat | 110K | 12.9% | 3 |
| Jan 2026 | Impossible Foods | 15K | 1.8% | 4 |
| Jan 2026 | Quorn | 14.8K | 1.7% | 5 |
| Jan 2026 | Gardein | 9.9K | 1.2% | 6 |
| Feb 2026 | Linda McCartney | 494K | 51.3% | 1 |
| Feb 2026 | Vivera | 301K | 31.3% | 2 |
| Feb 2026 | Beyond Meat | 135K | 14% | 3 |
| Feb 2026 | Impossible Foods | 15K | 1.6% | 4 |
| Feb 2026 | Quorn | 9.9K | 1% | 5 |
| Feb 2026 | Gardein | 8.1K | 0.84% | 6 |
| Mar 2026 | Linda McCartney | 738K | 57.8% | 1 |
| Mar 2026 | Vivera | 368K | 28.8% | 2 |
| Mar 2026 | Beyond Meat | 135K | 10.6% | 3 |
| Mar 2026 | Impossible Foods | 18.4K | 1.4% | 4 |
| Mar 2026 | Quorn | 9.9K | 0.77% | 5 |
| Mar 2026 | Gardein | 8.1K | 0.63% | 6 |
| Apr 2026 | Linda McCartney | 404K | 43% | 1 |
| Apr 2026 | Vivera | 368K | 39.2% | 2 |
| Apr 2026 | Beyond Meat | 135K | 14.4% | 3 |
| Apr 2026 | Impossible Foods | 15.7K | 1.7% | 4 |
| Apr 2026 | Gardein | 8.1K | 0.86% | 5 |
| Apr 2026 | Quorn | 8.1K | 0.86% | 6 |
| May 2026 | Linda McCartney | 604K | 54.3% | 1 |
| May 2026 | Vivera | 368K | 33.1% | 2 |
| May 2026 | Beyond Meat | 110K | 9.9% | 3 |
| May 2026 | Impossible Foods | 14.3K | 1.3% | 4 |
| May 2026 | Gardein | 8.1K | 0.73% | 5 |
| May 2026 | Quorn | 8.1K | 0.73% | 6 |
| Jun 2026 | Linda McCartney | 403K | 49.9% | 1 |
| Jun 2026 | Vivera | 301K | 37.2% | 2 |
| Jun 2026 | Beyond Meat | 74K | 9.1% | 3 |
| Jun 2026 | Impossible Foods | 14.3K | 1.8% | 4 |
| Jun 2026 | Gardein | 8.1K | 1% | 5 |
| Jun 2026 | Quorn | 8.1K | 1% | 6 |
| Jul 2026 | Linda McCartney | 331K | 45.3% | 1 |
| Jul 2026 | Vivera | 301K | 41.1% | 2 |
| Jul 2026 | Beyond Meat | 74K | 10.1% | 3 |
| Jul 2026 | Impossible Foods | 11K | 1.5% | 4 |
| Jul 2026 | Gardein | 8.1K | 1.1% | 5 |
| Jul 2026 | Quorn | 6.6K | 0.9% | 6 |
| Aug 2026 | Linda McCartney | 404K | 44.4% | 1 |
| Aug 2026 | Vivera | 368K | 40.5% | 2 |
| Aug 2026 | Beyond Meat | 110K | 12.1% | 3 |
| Aug 2026 | Impossible Foods | 11K | 1.2% | 4 |
| Aug 2026 | Gardein | 8.1K | 0.89% | 5 |
| Aug 2026 | Quorn | 8.1K | 0.89% | 6 |
| Sep 2026 | Beyond Meat | — | — | — |
| Sep 2026 | Gardein | — | — | — |
| Sep 2026 | Impossible Foods | — | — | — |
| Sep 2026 | Linda McCartney | — | — | — |
| Sep 2026 | Quorn | — | — | — |
| Sep 2026 | Vivera | — | — | — |

## What is being compared

- **Beyond Meat**: Measured on the search term “beyond meat”.
- **Gardein**: Measured on the search term “gardein”.
- **Impossible Foods**: Measured on the search terms “impossible beef” and “impossible foods”, summed into one figure.
- **Linda McCartney**: Measured on the search terms “linda mccartney”, “linda mccartney foods” and “lindamccartney”, summed into one figure.
- **Quorn**: Measured on the search term “quorn mince”.
- **Vivera**: Measured on the search term “vivera”.

- [Beyond Meat](/demand/global-en/brands/beyond-meat)
- [Gardein](/demand/global-en/brands/gardein)
- [Impossible Foods](/demand/global-en/brands/impossible)
- [Linda McCartney](/demand/global-en/brands/linda-mccartney)
- [Quorn](/demand/global-en/brands/quorn)
- [Vivera](/demand/global-en/brands/vivera)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among plant based meat brands worldwide?

In August 2026, Linda McCartney was the most searched among plant based meat brands worldwide, with an estimated 404K branded searches and 44.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Plant based meat brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/plant-based-meat-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/plant-based-meat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.