---
title: "Planner brands: Which are searched most?"
description: "Compare the brands people buy paper planners from. Share of Search among Hobonichi, The Happy Planner, Erin Condren, Panda Planner, Passion Planner, Blue Sky, Full Focus, Day Designer, Clever Fox and Leuchtturm1917, the planner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/planner-brands"
publisher: "Brandwave"
---

# Planner brands: Which are searched most?

Compare the brands people buy paper planners from. Share of Search among Hobonichi, The Happy Planner, Erin Condren, Panda Planner, Passion Planner, Blue Sky, Full Focus, Day Designer, Clever Fox and Leuchtturm1917, the planner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Planner brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hobonichi, 60.7%

## Which brand is most popular in search among planner brands worldwide?

- In September 2026, Hobonichi was the most searched among planner brands worldwide, with an estimated 368K branded searches, 60.7% of all searches for the ten we track.
- The Happy Planner is in 2nd place, 42.6 percentage points behind at 18.1%.
- Across the 12 months ending September 2026, Hobonichi’s share of searches among planner brands worldwide increased from 42.6% to 60.7%.
- Across the 12 months ending September 2026, The Happy Planner’s share of searches among planner brands worldwide decreased from 23.4% to 18.1%.
- Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide decreased from 12.8% to 8.2%.
- Across the 12 months ending September 2026, Panda Planner’s share of searches among planner brands worldwide decreased from 8.5% to 5.5%.
- Across the 12 months ending September 2026, Passion Planner’s share of searches among planner brands worldwide decreased from 5.7% to 3.7%.
- Across the 12 months ending September 2026, Blue Sky’s share of searches among planner brands worldwide decreased from 2.1% to 1.1%.
- Across the 12 months ending September 2026, Full Focus’ share of searches among planner brands worldwide decreased from 2.1% to 1.1%.
- Across the 12 months ending September 2026, Day Designer’s share of searches among planner brands worldwide decreased from 1.4% to 0.89%.
- Across the 12 months ending September 2026, Clever Fox’s share of searches among planner brands worldwide decreased from 1.1% to 0.59%.
- Across the 12 months ending September 2026, Hobonichi’s share of searches among planner brands worldwide peaked at 60.7% in September 2026 and was lowest at 17.8% in May 2026.
- Across the 12 months ending September 2026, The Happy Planner’s share of searches among planner brands worldwide peaked at 28.8% in July 2026 and was lowest at 16.8% in August 2026.
- Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide peaked at 22% in April 2026 and was lowest at 8.2% in September 2026.
- Across the 12 months ending September 2026, Panda Planner’s share of searches among planner brands worldwide peaked at 28.9% in March 2026 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Passion Planner’s share of searches among planner brands worldwide peaked at 6.2% in January 2026 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Blue Sky’s share of searches among planner brands worldwide peaked at 2.7% in December 2025 and was lowest at 1.1% in September 2026.
- Across the 12 months ending September 2026, Full Focus’ share of searches among planner brands worldwide peaked at 2.8% in January 2026 and was lowest at 1.1% in September 2026.
- Across the 12 months ending September 2026, Clever Fox’s share of searches among planner brands worldwide peaked at 1.8% in December 2025 and was lowest at 0.59% in September 2026.
- Across the 12 months ending September 2026, Leuchtturm1917 held steady: its share of searches among planner brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hobonichi vs The Happy Planner: compare search popularity](/demand/global-en/compare/happy-planner-vs-hobonichi): 60.7% against 18.1% Share of Search.
- [Hobonichi vs Erin Condren: compare search popularity](/demand/global-en/compare/erin-condren-vs-hobonichi): 60.7% against 8.2% Share of Search.
- [Hobonichi vs Panda Planner: compare search popularity](/demand/global-en/compare/hobonichi-vs-panda-planner): 60.7% against 5.5% Share of Search.
- [Hobonichi vs Passion Planner: compare search popularity](/demand/global-en/compare/hobonichi-vs-passion-planner): 60.7% against 3.7% Share of Search.
- [The Happy Planner vs Erin Condren: compare search popularity](/demand/global-en/compare/erin-condren-vs-happy-planner): 18.1% against 8.2% Share of Search.
- [The Happy Planner vs Panda Planner: compare search popularity](/demand/global-en/compare/happy-planner-vs-panda-planner): 18.1% against 5.5% Share of Search.
- [The Happy Planner vs Passion Planner: compare search popularity](/demand/global-en/compare/happy-planner-vs-passion-planner): 18.1% against 3.7% Share of Search.
- [Erin Condren vs Panda Planner: compare search popularity](/demand/global-en/compare/erin-condren-vs-panda-planner): 8.2% against 5.5% Share of Search.
- [Erin Condren vs Passion Planner: compare search popularity](/demand/global-en/compare/erin-condren-vs-passion-planner): 8.2% against 3.7% Share of Search.
- [Panda Planner vs Passion Planner: compare search popularity](/demand/global-en/compare/panda-planner-vs-passion-planner): 5.5% against 3.7% Share of Search.

## How did search popularity change for planner brands worldwide in September 2026?

- In September 2026, Hobonichi gained share of searches among planner brands worldwide, from 56.3% to 60.7%.
- In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%.
- In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.
- In September 2026, Panda Planner lost share of searches among planner brands worldwide, from 7.6% to 5.5%.
- In September 2026, Day Designer rose from 9th to 8th among planner brands worldwide.
- In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide.
- Estimated monthly branded searches for Leuchtturm1917 worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
- Estimated monthly branded searches for Blue Sky worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hobonichi | 60.7% | 368K | 0.0% | Hobonichi |
| 2 | The Happy Planner | 18.1% | 110K | 0.0% | The Happy Planner |
| 3 | Erin Condren | 8.2% | 49.5K | -33.1% | Erin Condren |
| 4 | Panda Planner | 5.5% | 33.1K | -33.1% | Panda Planner |
| 5 | Passion Planner | 3.7% | 22.2K | 0.0% | Passion Planner |
| 6 | Blue Sky | 1.1% | 6.6K | -33.3% | Blue Sky |
| 7 | Full Focus | 1.1% | 6.6K | -18.5% | Full Focus |
| 8 | Day Designer | 0.89% | 5.4K | 0.0% | Day Designer |
| 9 | Clever Fox | 0.59% | 3.6K | -33.3% | Clever Fox |
| 10 | Leuchtturm1917 | 0.21% | 1.3K | -18.8% | Leuchtturm1917 |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hobonichi | 165K | 42.6% | 1 |
| Oct 2025 | The Happy Planner | 90.5K | 23.4% | 2 |
| Oct 2025 | Erin Condren | 49.5K | 12.8% | 3 |
| Oct 2025 | Panda Planner | 33.1K | 8.5% | 4 |
| Oct 2025 | Passion Planner | 22.2K | 5.7% | 5 |
| Oct 2025 | Blue Sky | 8.1K | 2.1% | 6 |
| Oct 2025 | Full Focus | 8.1K | 2.1% | 7 |
| Oct 2025 | Day Designer | 5.4K | 1.4% | 8 |
| Oct 2025 | Clever Fox | 4.4K | 1.1% | 9 |
| Oct 2025 | Leuchtturm1917 | 1K | 0.26% | 10 |
| Nov 2025 | Hobonichi | 201K | 39.6% | 1 |
| Nov 2025 | The Happy Planner | 110K | 21.7% | 2 |
| Nov 2025 | Erin Condren | 74K | 14.6% | 3 |
| Nov 2025 | Panda Planner | 60.5K | 11.9% | 4 |
| Nov 2025 | Passion Planner | 27.1K | 5.3% | 5 |
| Nov 2025 | Blue Sky | 9.9K | 2% | 6 |
| Nov 2025 | Full Focus | 9.9K | 2% | 7 |
| Nov 2025 | Clever Fox | 6.6K | 1.3% | 8 |
| Nov 2025 | Day Designer | 6.6K | 1.3% | 9 |
| Nov 2025 | Leuchtturm1917 | 1.6K | 0.32% | 10 |
| Dec 2025 | Hobonichi | 301K | 45.6% | 1 |
| Dec 2025 | The Happy Planner | 135K | 20.5% | 2 |
| Dec 2025 | Erin Condren | 90.5K | 13.7% | 3 |
| Dec 2025 | Passion Planner | 40.5K | 6.1% | 4 |
| Dec 2025 | Panda Planner | 33.1K | 5% | 5 |
| Dec 2025 | Blue Sky | 18.1K | 2.7% | 6 |
| Dec 2025 | Full Focus | 18.1K | 2.7% | 7 |
| Dec 2025 | Clever Fox | 12.1K | 1.8% | 8 |
| Dec 2025 | Day Designer | 8.1K | 1.2% | 9 |
| Dec 2025 | Leuchtturm1917 | 2.9K | 0.44% | 10 |
| Jan 2026 | Hobonichi | 246K | 46% | 1 |
| Jan 2026 | The Happy Planner | 110K | 20.5% | 2 |
| Jan 2026 | Erin Condren | 60.5K | 11.3% | 3 |
| Jan 2026 | Panda Planner | 40.5K | 7.6% | 4 |
| Jan 2026 | Passion Planner | 33.1K | 6.2% | 5 |
| Jan 2026 | Full Focus | 14.8K | 2.8% | 6 |
| Jan 2026 | Blue Sky | 12.1K | 2.3% | 7 |
| Jan 2026 | Clever Fox | 8.1K | 1.5% | 8 |
| Jan 2026 | Day Designer | 6.6K | 1.2% | 9 |
| Jan 2026 | Leuchtturm1917 | 3.6K | 0.67% | 10 |
| Feb 2026 | Hobonichi | 90.5K | 31.3% | 1 |
| Feb 2026 | Panda Planner | 74K | 25.6% | 2 |
| Feb 2026 | The Happy Planner | 60.5K | 21% | 3 |
| Feb 2026 | Erin Condren | 33.1K | 11.5% | 4 |
| Feb 2026 | Passion Planner | 12.1K | 4.2% | 5 |
| Feb 2026 | Full Focus | 6.6K | 2.3% | 6 |
| Feb 2026 | Blue Sky | 4.4K | 1.5% | 7 |
| Feb 2026 | Clever Fox | 3.6K | 1.2% | 8 |
| Feb 2026 | Day Designer | 2.9K | 1% | 9 |
| Feb 2026 | Leuchtturm1917 | 1K | 0.35% | 10 |
| Mar 2026 | Panda Planner | 90.5K | 28.9% | 1 |
| Mar 2026 | Hobonichi | 74K | 23.6% | 2 |
| Mar 2026 | The Happy Planner | 74K | 23.6% | 3 |
| Mar 2026 | Erin Condren | 40.5K | 12.9% | 4 |
| Mar 2026 | Passion Planner | 12.1K | 3.9% | 5 |
| Mar 2026 | Full Focus | 8.1K | 2.6% | 6 |
| Mar 2026 | Blue Sky | 4.4K | 1.4% | 7 |
| Mar 2026 | Clever Fox | 4.4K | 1.4% | 8 |
| Mar 2026 | Day Designer | 4.4K | 1.4% | 9 |
| Mar 2026 | Leuchtturm1917 | 720 | 0.23% | 10 |
| Apr 2026 | Erin Condren | 60.5K | 22% | 1 |
| Apr 2026 | Hobonichi | 60.5K | 22% | 2 |
| Apr 2026 | Panda Planner | 60.5K | 22% | 3 |
| Apr 2026 | The Happy Planner | 60.5K | 22% | 4 |
| Apr 2026 | Passion Planner | 14.8K | 5.4% | 5 |
| Apr 2026 | Blue Sky | 5.4K | 2% | 6 |
| Apr 2026 | Full Focus | 5.4K | 2% | 7 |
| Apr 2026 | Day Designer | 4.4K | 1.6% | 8 |
| Apr 2026 | Clever Fox | 2.9K | 1.1% | 9 |
| Apr 2026 | Leuchtturm1917 | 720 | 0.26% | 10 |
| May 2026 | Panda Planner | 90.5K | 26.6% | 1 |
| May 2026 | The Happy Planner | 90.5K | 26.6% | 2 |
| May 2026 | Erin Condren | 60.5K | 17.8% | 3 |
| May 2026 | Hobonichi | 60.5K | 17.8% | 4 |
| May 2026 | Passion Planner | 14.8K | 4.4% | 5 |
| May 2026 | Full Focus | 8.1K | 2.4% | 6 |
| May 2026 | Blue Sky | 6.6K | 1.9% | 7 |
| May 2026 | Day Designer | 4.4K | 1.3% | 8 |
| May 2026 | Clever Fox | 3.6K | 1.1% | 9 |
| May 2026 | Leuchtturm1917 | 720 | 0.21% | 10 |
| Jun 2026 | The Happy Planner | 90.5K | 28% | 1 |
| Jun 2026 | Panda Planner | 74K | 22.9% | 2 |
| Jun 2026 | Erin Condren | 60.5K | 18.7% | 3 |
| Jun 2026 | Hobonichi | 60.5K | 18.7% | 4 |
| Jun 2026 | Passion Planner | 14.8K | 4.6% | 5 |
| Jun 2026 | Full Focus | 8.1K | 2.5% | 6 |
| Jun 2026 | Blue Sky | 5.4K | 1.7% | 7 |
| Jun 2026 | Clever Fox | 4.4K | 1.4% | 8 |
| Jun 2026 | Day Designer | 3.6K | 1.1% | 9 |
| Jun 2026 | Leuchtturm1917 | 1.6K | 0.49% | 10 |
| Jul 2026 | The Happy Planner | 110K | 28.8% | 1 |
| Jul 2026 | Hobonichi | 90.5K | 23.7% | 2 |
| Jul 2026 | Erin Condren | 74K | 19.4% | 3 |
| Jul 2026 | Panda Planner | 60.5K | 15.8% | 4 |
| Jul 2026 | Passion Planner | 18.1K | 4.7% | 5 |
| Jul 2026 | Full Focus | 9.9K | 2.6% | 6 |
| Jul 2026 | Blue Sky | 8.1K | 2.1% | 7 |
| Jul 2026 | Clever Fox | 5.4K | 1.4% | 8 |
| Jul 2026 | Day Designer | 4.4K | 1.2% | 9 |
| Jul 2026 | Leuchtturm1917 | 1K | 0.26% | 10 |
| Aug 2026 | Hobonichi | 368K | 56.3% | 1 |
| Aug 2026 | The Happy Planner | 110K | 16.8% | 2 |
| Aug 2026 | Erin Condren | 74K | 11.3% | 3 |
| Aug 2026 | Panda Planner | 49.5K | 7.6% | 4 |
| Aug 2026 | Passion Planner | 22.2K | 3.4% | 5 |
| Aug 2026 | Blue Sky | 9.9K | 1.5% | 6 |
| Aug 2026 | Full Focus | 8.1K | 1.2% | 7 |
| Aug 2026 | Clever Fox | 5.4K | 0.83% | 8 |
| Aug 2026 | Day Designer | 5.4K | 0.83% | 9 |
| Aug 2026 | Leuchtturm1917 | 1.6K | 0.24% | 10 |
| Sep 2026 | Hobonichi | 368K | 60.7% | 1 |
| Sep 2026 | The Happy Planner | 110K | 18.1% | 2 |
| Sep 2026 | Erin Condren | 49.5K | 8.2% | 3 |
| Sep 2026 | Panda Planner | 33.1K | 5.5% | 4 |
| Sep 2026 | Passion Planner | 22.2K | 3.7% | 5 |
| Sep 2026 | Blue Sky | 6.6K | 1.1% | 6 |
| Sep 2026 | Full Focus | 6.6K | 1.1% | 7 |
| Sep 2026 | Day Designer | 5.4K | 0.89% | 8 |
| Sep 2026 | Clever Fox | 3.6K | 0.59% | 9 |
| Sep 2026 | Leuchtturm1917 | 1.3K | 0.21% | 10 |

## What is being compared

- **Blue Sky**: Measured on the search term “blue sky planner”.
- **Clever Fox**: Measured on the search term “clever fox planner”.
- **Day Designer**: Measured on the search term “day designer”.
- **Erin Condren**: Measured on the search term “erin condren”.
- **Full Focus**: Measured on the search term “full focus planner”.
- **Hobonichi**: Measured on the search term “hobonichi”.
- **Leuchtturm1917**: Measured on the search term “leuchtturm1917 planner”.
- **Panda Planner**: Measured on the search term “panda planner”.
- **Passion Planner**: Measured on the search term “passion planner”.
- **The Happy Planner**: Measured on the search term “happy planner”.

- [Blue Sky](/demand/global-en/brands/blue-sky-planner)
- [Clever Fox](/demand/global-en/brands/clever-fox)
- [Day Designer](/demand/global-en/brands/day-designer)
- [Erin Condren](/demand/global-en/brands/erin-condren)
- [Full Focus](/demand/global-en/brands/full-focus)
- [Hobonichi](/demand/global-en/brands/hobonichi)
- [Leuchtturm1917](/demand/global-en/brands/leuchtturm1917)
- [Panda Planner](/demand/global-en/brands/panda-planner)
- [Passion Planner](/demand/global-en/brands/passion-planner)
- [The Happy Planner](/demand/global-en/brands/happy-planner)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among planner brands worldwide?

In September 2026, Hobonichi was the most searched among planner brands worldwide, with an estimated 368K branded searches, 60.7% of all searches for the ten we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Planner brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/planner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/planner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.