--- title: "Pizza dough brands: Which are searched most?" description: "Compare the pizza dough brands people buy. Share of Search among King Arthur, Ooni and Pillsbury, the pizza dough brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pizza-dough-brands" publisher: "Brandwave" --- # Pizza dough brands: Which are searched most? Compare the pizza dough brands people buy. Share of Search among King Arthur, Ooni and Pillsbury, the pizza dough brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pizza dough brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: King Arthur, 53.6% ## Which brand is most popular in search among pizza dough brands worldwide? - In September 2026, King Arthur was the most searched among pizza dough brands worldwide, with an estimated 320K branded searches and 53.6% estimated Share of Search within this set. - Ooni is in 2nd place, 8.9 percentage points behind at 44.7% Share of Search. - Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among pizza dough brands worldwide peaked at 54.8% in January 2026 and was lowest at 41.8% in June 2026. - Across the 12 months ending September 2026, Ooni’s estimated Share of Search among pizza dough brands worldwide peaked at 57.3% in June 2026 and was lowest at 44.1% in January 2026. - Across the 12 months ending September 2026, King Arthur, Ooni and Pillsbury held steady: their estimated Share of Search among pizza dough brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [King Arthur vs Ooni: compare search popularity](/demand/global-en/compare/king-arthur-vs-ooni): 53.6% against 44.7% Share of Search. ## How did search popularity change for pizza dough brands worldwide in September 2026? - In September 2026, King Arthur gained estimated Share of Search among pizza dough brands worldwide, from 50.9% to 53.6%. - In September 2026, Pillsbury gained estimated Share of Search among pizza dough brands worldwide, from 1.1% to 1.7%. - In September 2026, Ooni lost estimated Share of Search among pizza dough brands worldwide, from 48% to 44.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | King Arthur | 53.6% | 320K | -14.7% | King Arthur | | 2 | Ooni | 44.7% | 267K | -24.4% | Ooni | | 3 | Pillsbury | 1.7% | 9.9K | +22.2% | Pillsbury | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | King Arthur | 392K | 53.9% | 1 | | Oct 2025 | Ooni | 323K | 44.5% | 2 | | Oct 2025 | Pillsbury | 12.1K | 1.7% | 3 | | Nov 2025 | King Arthur | 436K | 51.2% | 1 | | Nov 2025 | Ooni | 406K | 47.7% | 2 | | Nov 2025 | Pillsbury | 9.9K | 1.2% | 3 | | Dec 2025 | Ooni | 449K | 53.3% | 1 | | Dec 2025 | King Arthur | 381K | 45.2% | 2 | | Dec 2025 | Pillsbury | 12.1K | 1.4% | 3 | | Jan 2026 | King Arthur | 411K | 54.8% | 1 | | Jan 2026 | Ooni | 331K | 44.1% | 2 | | Jan 2026 | Pillsbury | 8.1K | 1.1% | 3 | | Feb 2026 | King Arthur | 337K | 54% | 1 | | Feb 2026 | Ooni | 279K | 44.7% | 2 | | Feb 2026 | Pillsbury | 8.1K | 1.3% | 3 | | Mar 2026 | King Arthur | 392K | 51.6% | 1 | | Mar 2026 | Ooni | 358K | 47.3% | 2 | | Mar 2026 | Pillsbury | 8.1K | 1.1% | 3 | | Apr 2026 | Ooni | 393K | 54.5% | 1 | | Apr 2026 | King Arthur | 320K | 44.4% | 2 | | Apr 2026 | Pillsbury | 8.1K | 1.1% | 3 | | May 2026 | Ooni | 510K | 57.2% | 1 | | May 2026 | King Arthur | 375K | 42% | 2 | | May 2026 | Pillsbury | 6.6K | 0.74% | 3 | | Jun 2026 | Ooni | 420K | 57.3% | 1 | | Jun 2026 | King Arthur | 307K | 41.8% | 2 | | Jun 2026 | Pillsbury | 6.6K | 0.9% | 3 | | Jul 2026 | Ooni | 389K | 55.4% | 1 | | Jul 2026 | King Arthur | 307K | 43.6% | 2 | | Jul 2026 | Pillsbury | 6.6K | 0.94% | 3 | | Aug 2026 | King Arthur | 375K | 50.9% | 1 | | Aug 2026 | Ooni | 353K | 48% | 2 | | Aug 2026 | Pillsbury | 8.1K | 1.1% | 3 | | Sep 2026 | King Arthur | 320K | 53.6% | 1 | | Sep 2026 | Ooni | 267K | 44.7% | 2 | | Sep 2026 | Pillsbury | 9.9K | 1.7% | 3 | ## What is being compared - **King Arthur**: Measured on the search terms “king arthur” and “king arthur flour”, summed into one figure. - **Ooni**: Measured on the search terms “ooni”, “ooni halo pro”, “ooni karu”, “ooni koda”, “ooni oven”, “ooni pizza oven”, “oven ooni” and “pizza oven ooni”, summed into one figure. - **Pillsbury**: Measured on the search term “pillsbury dough”. - [King Arthur](/demand/global-en/brands/king-arthur) - [Ooni](/demand/global-en/brands/ooni) - [Pillsbury](/demand/global-en/brands/pillsbury) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pizza dough brands worldwide? In September 2026, King Arthur was the most searched among pizza dough brands worldwide, with an estimated 320K branded searches and 53.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pizza dough brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pizza-dough-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pizza-dough-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.