---
title: "Kim Crawford vs Matua: Which is searched more?"
description: "Which is more popular in search, Kim Crawford or Matua? Compare estimated monthly branded-search demand and Share of Search inside the Pinot noir brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands/compare/kim-crawford-vs-matua"
publisher: "Brandwave"
---

# Kim Crawford vs Matua: Which is searched more?

Which is more popular in search, Kim Crawford or Matua? Compare estimated monthly branded-search demand and Share of Search inside the Pinot noir brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kim Crawford and Matua
- **Competitive set**: Pinot noir brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kim Crawford Share of Search**: 9.8%
- **Matua Share of Search**: 6.5%

## Which is more popular in search, Kim Crawford or Matua?

- In September 2026, Kim Crawford had more branded searches than Matua among pinot noir brands worldwide. Kim Crawford was estimated to have 18.1K branded searches compared to Matua’s 12.1K, and held a 9.8% Share of Search versus Matua’s 6.5%.
- Kim Crawford was ahead of Matua in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide moved from 14.6% to 9.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Matua’s estimated Share of Search among pinot noir brands worldwide held steady at 6.5%, and its estimated monthly branded searches held steady at 12.1K.

## How did search popularity change for pinot noir brands worldwide in September 2026?

- In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%.

## Month by month

| Month | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank | Matua estimated searches | Matua Share of Search | Matua rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 14.6% | 3 | 12.1K | 6.5% | 5 |
| Nov 2025 | 33.1K | 15.4% | 2 | 12.1K | 5.6% | 5 |
| Dec 2025 | 27.1K | 12.4% | 4 | 14.8K | 6.8% | 5 |
| Jan 2026 | 14.8K | 8.3% | 4 | 12.1K | 6.8% | 5 |
| Feb 2026 | 14.8K | 8.7% | 4 | 9.9K | 5.8% | 5 |
| Mar 2026 | 14.8K | 8.5% | 4 | 14.8K | 8.5% | 5 |
| Apr 2026 | 14.8K | 8.4% | 4 | 14.8K | 8.4% | 5 |
| May 2026 | 18.1K | 9.3% | 4 | 14.8K | 7.6% | 5 |
| Jun 2026 | 14.8K | 9.1% | 4 | 14.8K | 9.1% | 5 |
| Jul 2026 | 18.1K | 9.8% | 4 | 12.1K | 6.5% | 5 |
| Aug 2026 | 22.2K | 11.7% | 3 | 12.1K | 6.4% | 5 |
| Sep 2026 | 18.1K | 9.8% | 4 | 12.1K | 6.5% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kim Crawford’s and Matua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kim Crawford**: Measured on the search term “kim crawford”.
- **Matua**: Measured on the search term “matua”.

- [Kim Crawford profile](/demand/global-en/brands/kim-crawford)
- [Matua profile](/demand/global-en/brands/matua)
- [All pinot noir brands worldwide](/demand/global-en/categories/pinot-noir-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kim Crawford or Matua?

In September 2026, Kim Crawford had more branded searches than Matua among pinot noir brands worldwide. Kim Crawford was estimated to have 18.1K branded searches compared to Matua’s 12.1K, and held a 9.8% Share of Search versus Matua’s 6.5%.

## Cite this page

Brandwave. "Kim Crawford vs Matua: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands/compare/kim-crawford-vs-matua

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands/compare/kim-crawford-vs-matua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.