---
title: "Cloudy Bay vs Matua: Which is searched more?"
description: "Which is more popular in search, Cloudy Bay or Matua? Compare estimated monthly branded-search demand and Share of Search inside the Pinot noir brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands/compare/cloudy-bay-vs-matua"
publisher: "Brandwave"
---

# Cloudy Bay vs Matua: Which is searched more?

Which is more popular in search, Cloudy Bay or Matua? Compare estimated monthly branded-search demand and Share of Search inside the Pinot noir brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cloudy Bay and Matua
- **Competitive set**: Pinot noir brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Cloudy Bay Share of Search**: 9.8%
- **Matua Share of Search**: 6.5%

## Which is more popular in search, Cloudy Bay or Matua?

- In September 2026, Cloudy Bay had more branded searches than Matua among pinot noir brands worldwide. Cloudy Bay was estimated to have 18.1K branded searches compared to Matua’s 12.1K, and held a 9.8% Share of Search versus Matua’s 6.5%.
- Cloudy Bay was ahead of Matua in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among pinot noir brands worldwide moved from 12% to 9.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Matua’s estimated Share of Search among pinot noir brands worldwide held steady at 6.5%, and its estimated monthly branded searches held steady at 12.1K.

## How did search popularity change for pinot noir brands worldwide in September 2026?

- In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.

## Month by month

| Month | Cloudy Bay estimated searches | Cloudy Bay Share of Search | Cloudy Bay rank | Matua estimated searches | Matua Share of Search | Matua rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 12% | 4 | 12.1K | 6.5% | 5 |
| Nov 2025 | 27.1K | 12.6% | 4 | 12.1K | 5.6% | 5 |
| Dec 2025 | 33.1K | 15.2% | 2 | 14.8K | 6.8% | 5 |
| Jan 2026 | 27.1K | 15.3% | 3 | 12.1K | 6.8% | 5 |
| Feb 2026 | 27.1K | 16% | 2 | 9.9K | 5.8% | 5 |
| Mar 2026 | 27.1K | 15.5% | 2 | 14.8K | 8.5% | 5 |
| Apr 2026 | 22.2K | 12.7% | 3 | 14.8K | 8.4% | 5 |
| May 2026 | 18.1K | 9.3% | 3 | 14.8K | 7.6% | 5 |
| Jun 2026 | 14.8K | 9.1% | 3 | 14.8K | 9.1% | 5 |
| Jul 2026 | 18.1K | 9.8% | 3 | 12.1K | 6.5% | 5 |
| Aug 2026 | 18.1K | 9.6% | 4 | 12.1K | 6.4% | 5 |
| Sep 2026 | 18.1K | 9.8% | 3 | 12.1K | 6.5% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Cloudy Bay’s and Matua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cloudy Bay**: Measured on the search term “cloudy bay”.
- **Matua**: Measured on the search term “matua”.

- [Cloudy Bay profile](/demand/global-en/brands/cloudy-bay)
- [Matua profile](/demand/global-en/brands/matua)
- [All pinot noir brands worldwide](/demand/global-en/categories/pinot-noir-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cloudy Bay or Matua?

In September 2026, Cloudy Bay had more branded searches than Matua among pinot noir brands worldwide. Cloudy Bay was estimated to have 18.1K branded searches compared to Matua’s 12.1K, and held a 9.8% Share of Search versus Matua’s 6.5%.

## Cite this page

Brandwave. "Cloudy Bay vs Matua: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands/compare/cloudy-bay-vs-matua

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands/compare/cloudy-bay-vs-matua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.