---
title: "Bread & Butter vs Kim Crawford: Which is searched more?"
description: "Which is more popular in search, Bread & Butter or Kim Crawford? Compare estimated monthly branded-search demand and Share of Search inside the Pinot noir brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands/compare/bread-and-butter-vs-kim-crawford"
publisher: "Brandwave"
---

# Bread & Butter vs Kim Crawford: Which is searched more?

Which is more popular in search, Bread & Butter or Kim Crawford? Compare estimated monthly branded-search demand and Share of Search inside the Pinot noir brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bread & Butter and Kim Crawford
- **Competitive set**: Pinot noir brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bread & Butter Share of Search**: 59.3%
- **Kim Crawford Share of Search**: 9.8%

## Which is more popular in search, Bread & Butter or Kim Crawford?

- In September 2026, Bread & Butter had more branded searches than Kim Crawford among pinot noir brands worldwide. Bread & Butter was estimated to have 110K branded searches compared to Kim Crawford’s 18.1K, and held a 59.3% Share of Search versus Kim Crawford’s 9.8%.
- Bread & Butter was ahead of Kim Crawford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among pinot noir brands worldwide moved from 48.9% to 59.3%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide moved from 14.6% to 9.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for pinot noir brands worldwide in September 2026?

- In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%.
- In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%.

## Month by month

| Month | Bread & Butter estimated searches | Bread & Butter Share of Search | Bread & Butter rank | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 48.9% | 1 | 27.1K | 14.6% | 3 |
| Nov 2025 | 110K | 51.1% | 1 | 33.1K | 15.4% | 2 |
| Dec 2025 | 110K | 50.4% | 1 | 27.1K | 12.4% | 4 |
| Jan 2026 | 90.5K | 51% | 1 | 14.8K | 8.3% | 4 |
| Feb 2026 | 90.5K | 53.4% | 1 | 14.8K | 8.7% | 4 |
| Mar 2026 | 90.5K | 51.9% | 1 | 14.8K | 8.5% | 4 |
| Apr 2026 | 90.5K | 51.6% | 1 | 14.8K | 8.4% | 4 |
| May 2026 | 110K | 56.7% | 1 | 18.1K | 9.3% | 4 |
| Jun 2026 | 90.5K | 55.9% | 1 | 14.8K | 9.1% | 4 |
| Jul 2026 | 110K | 59.3% | 1 | 18.1K | 9.8% | 4 |
| Aug 2026 | 110K | 58% | 1 | 22.2K | 11.7% | 3 |
| Sep 2026 | 110K | 59.3% | 1 | 18.1K | 9.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bread & Butter’s and Kim Crawford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bread & Butter**: Measured on the search term “bread and butter”.
- **Kim Crawford**: Measured on the search term “kim crawford”.

- [Bread & Butter profile](/demand/global-en/brands/bread-and-butter)
- [Kim Crawford profile](/demand/global-en/brands/kim-crawford)
- [All pinot noir brands worldwide](/demand/global-en/categories/pinot-noir-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bread & Butter or Kim Crawford?

In September 2026, Bread & Butter had more branded searches than Kim Crawford among pinot noir brands worldwide. Bread & Butter was estimated to have 110K branded searches compared to Kim Crawford’s 18.1K, and held a 59.3% Share of Search versus Kim Crawford’s 9.8%.

## Cite this page

Brandwave. "Bread & Butter vs Kim Crawford: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands/compare/bread-and-butter-vs-kim-crawford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands/compare/bread-and-butter-vs-kim-crawford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.