---
title: "Pinot noir brands: Which are searched most?"
description: "Compare the pinot noir brands brands people buy. Share of Search among Bread & Butter, Mud House, Cloudy Bay, Kim Crawford and Matua, the pinot noir brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands"
publisher: "Brandwave"
---

# Pinot noir brands: Which are searched most?

Compare the pinot noir brands brands people buy. Share of Search among Bread & Butter, Mud House, Cloudy Bay, Kim Crawford and Matua, the pinot noir brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pinot noir brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bread & Butter, 59.3%

## Which brand is most popular in search among pinot noir brands worldwide?

- In September 2026, Bread & Butter was the most searched among pinot noir brands worldwide, with an estimated 110K branded searches and 59.3% estimated Share of Search within this set.
- Mud House is in 2nd place, 44.7 percentage points behind at 14.6% Share of Search.
- Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among pinot noir brands worldwide increased from 48.9% to 59.3%.
- Across the 12 months ending September 2026, Mud House’s estimated Share of Search among pinot noir brands worldwide decreased from 17.9% to 14.6%.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among pinot noir brands worldwide decreased from 12% to 9.8%.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide decreased from 14.6% to 9.8%.
- Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among pinot noir brands worldwide peaked at 59.3% in July 2026 and was lowest at 48.9% in October 2025.
- Across the 12 months ending September 2026, Mud House’s estimated Share of Search among pinot noir brands worldwide peaked at 18.9% in April 2026 and was lowest at 14.3% in August 2026.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among pinot noir brands worldwide peaked at 16% in February 2026 and was lowest at 9.1% in June 2026.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide peaked at 15.4% in November 2025 and was lowest at 8.3% in January 2026.
- Across the 12 months ending September 2026, Matua’s estimated Share of Search among pinot noir brands worldwide peaked at 9.1% in June 2026 and was lowest at 5.6% in November 2025.
- Across the 12 months ending September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.
- Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 4th among pinot noir brands worldwide.
- Across the 12 months ending September 2026, Matua held steady: its estimated Share of Search among pinot noir brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bread & Butter vs Mud House: compare search popularity](/demand/global-en/compare/bread-and-butter-vs-mud-house): 59.3% against 14.6% Share of Search.
- [Bread & Butter vs Cloudy Bay: compare search popularity](/demand/global-en/compare/bread-and-butter-vs-cloudy-bay): 59.3% against 9.8% Share of Search.
- [Bread & Butter vs Kim Crawford: compare search popularity](/demand/global-en/compare/bread-and-butter-vs-kim-crawford): 59.3% against 9.8% Share of Search.
- [Bread & Butter vs Matua: compare search popularity](/demand/global-en/compare/bread-and-butter-vs-matua): 59.3% against 6.5% Share of Search.
- [Mud House vs Cloudy Bay: compare search popularity](/demand/global-en/compare/cloudy-bay-vs-mud-house): 14.6% against 9.8% Share of Search.
- [Mud House vs Kim Crawford: compare search popularity](/demand/global-en/compare/kim-crawford-vs-mud-house): 14.6% against 9.8% Share of Search.
- [Mud House vs Matua: compare search popularity](/demand/global-en/compare/matua-vs-mud-house): 14.6% against 6.5% Share of Search.
- [Cloudy Bay vs Kim Crawford: compare search popularity](/demand/global-en/compare/cloudy-bay-vs-kim-crawford): 9.8% Share of Search each.
- [Cloudy Bay vs Matua: compare search popularity](/demand/global-en/compare/cloudy-bay-vs-matua): 9.8% against 6.5% Share of Search.
- [Kim Crawford vs Matua: compare search popularity](/demand/global-en/compare/kim-crawford-vs-matua): 9.8% against 6.5% Share of Search.

## How did search popularity change for pinot noir brands worldwide in September 2026?

- In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%.
- In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%.
- In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.
- Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bread & Butter | 59.3% | 110K | 0.0% | Bread & Butter |
| 2 | Mud House | 14.6% | 27.1K | 0.0% | Mud House |
| 3 | Cloudy Bay | 9.8% | 18.1K | 0.0% | Cloudy Bay |
| 4 | Kim Crawford | 9.8% | 18.1K | -18.5% | Kim Crawford |
| 5 | Matua | 6.5% | 12.1K | 0.0% | Matua |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bread & Butter | 90.5K | 48.9% | 1 |
| Oct 2025 | Mud House | 33.1K | 17.9% | 2 |
| Oct 2025 | Kim Crawford | 27.1K | 14.6% | 3 |
| Oct 2025 | Cloudy Bay | 22.2K | 12% | 4 |
| Oct 2025 | Matua | 12.1K | 6.5% | 5 |
| Nov 2025 | Bread & Butter | 110K | 51.1% | 1 |
| Nov 2025 | Kim Crawford | 33.1K | 15.4% | 2 |
| Nov 2025 | Mud House | 33.1K | 15.4% | 3 |
| Nov 2025 | Cloudy Bay | 27.1K | 12.6% | 4 |
| Nov 2025 | Matua | 12.1K | 5.6% | 5 |
| Dec 2025 | Bread & Butter | 110K | 50.4% | 1 |
| Dec 2025 | Cloudy Bay | 33.1K | 15.2% | 2 |
| Dec 2025 | Mud House | 33.1K | 15.2% | 3 |
| Dec 2025 | Kim Crawford | 27.1K | 12.4% | 4 |
| Dec 2025 | Matua | 14.8K | 6.8% | 5 |
| Jan 2026 | Bread & Butter | 90.5K | 51% | 1 |
| Jan 2026 | Mud House | 33.1K | 18.6% | 2 |
| Jan 2026 | Cloudy Bay | 27.1K | 15.3% | 3 |
| Jan 2026 | Kim Crawford | 14.8K | 8.3% | 4 |
| Jan 2026 | Matua | 12.1K | 6.8% | 5 |
| Feb 2026 | Bread & Butter | 90.5K | 53.4% | 1 |
| Feb 2026 | Cloudy Bay | 27.1K | 16% | 2 |
| Feb 2026 | Mud House | 27.1K | 16% | 3 |
| Feb 2026 | Kim Crawford | 14.8K | 8.7% | 4 |
| Feb 2026 | Matua | 9.9K | 5.8% | 5 |
| Mar 2026 | Bread & Butter | 90.5K | 51.9% | 1 |
| Mar 2026 | Cloudy Bay | 27.1K | 15.5% | 2 |
| Mar 2026 | Mud House | 27.1K | 15.5% | 3 |
| Mar 2026 | Kim Crawford | 14.8K | 8.5% | 4 |
| Mar 2026 | Matua | 14.8K | 8.5% | 5 |
| Apr 2026 | Bread & Butter | 90.5K | 51.6% | 1 |
| Apr 2026 | Mud House | 33.1K | 18.9% | 2 |
| Apr 2026 | Cloudy Bay | 22.2K | 12.7% | 3 |
| Apr 2026 | Kim Crawford | 14.8K | 8.4% | 4 |
| Apr 2026 | Matua | 14.8K | 8.4% | 5 |
| May 2026 | Bread & Butter | 110K | 56.7% | 1 |
| May 2026 | Mud House | 33.1K | 17.1% | 2 |
| May 2026 | Cloudy Bay | 18.1K | 9.3% | 3 |
| May 2026 | Kim Crawford | 18.1K | 9.3% | 4 |
| May 2026 | Matua | 14.8K | 7.6% | 5 |
| Jun 2026 | Bread & Butter | 90.5K | 55.9% | 1 |
| Jun 2026 | Mud House | 27.1K | 16.7% | 2 |
| Jun 2026 | Cloudy Bay | 14.8K | 9.1% | 3 |
| Jun 2026 | Kim Crawford | 14.8K | 9.1% | 4 |
| Jun 2026 | Matua | 14.8K | 9.1% | 5 |
| Jul 2026 | Bread & Butter | 110K | 59.3% | 1 |
| Jul 2026 | Mud House | 27.1K | 14.6% | 2 |
| Jul 2026 | Cloudy Bay | 18.1K | 9.8% | 3 |
| Jul 2026 | Kim Crawford | 18.1K | 9.8% | 4 |
| Jul 2026 | Matua | 12.1K | 6.5% | 5 |
| Aug 2026 | Bread & Butter | 110K | 58% | 1 |
| Aug 2026 | Mud House | 27.1K | 14.3% | 2 |
| Aug 2026 | Kim Crawford | 22.2K | 11.7% | 3 |
| Aug 2026 | Cloudy Bay | 18.1K | 9.6% | 4 |
| Aug 2026 | Matua | 12.1K | 6.4% | 5 |
| Sep 2026 | Bread & Butter | 110K | 59.3% | 1 |
| Sep 2026 | Mud House | 27.1K | 14.6% | 2 |
| Sep 2026 | Cloudy Bay | 18.1K | 9.8% | 3 |
| Sep 2026 | Kim Crawford | 18.1K | 9.8% | 4 |
| Sep 2026 | Matua | 12.1K | 6.5% | 5 |

## What is being compared

- **Bread & Butter**: Measured on the search term “bread and butter”.
- **Cloudy Bay**: Measured on the search term “cloudy bay”.
- **Kim Crawford**: Measured on the search term “kim crawford”.
- **Matua**: Measured on the search term “matua”.
- **Mud House**: Measured on the search term “mud house”.

- [Bread & Butter](/demand/global-en/brands/bread-and-butter)
- [Cloudy Bay](/demand/global-en/brands/cloudy-bay)
- [Kim Crawford](/demand/global-en/brands/kim-crawford)
- [Matua](/demand/global-en/brands/matua)
- [Mud House](/demand/global-en/brands/mud-house)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pinot noir brands worldwide?

In September 2026, Bread & Butter was the most searched among pinot noir brands worldwide, with an estimated 110K branded searches and 59.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pinot noir brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pinot-noir-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.