---
title: "Kim Crawford vs Oyster Bay: Which is searched more?"
description: "Which is more popular in search, Kim Crawford or Oyster Bay? Compare estimated monthly branded-search demand and Share of Search inside the Pinot Grigio brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pinot-grigio-brands/compare/kim-crawford-vs-oyster-bay"
publisher: "Brandwave"
---

# Kim Crawford vs Oyster Bay: Which is searched more?

Which is more popular in search, Kim Crawford or Oyster Bay? Compare estimated monthly branded-search demand and Share of Search inside the Pinot Grigio brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kim Crawford and Oyster Bay
- **Competitive set**: Pinot Grigio brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kim Crawford Share of Search**: 6.1%
- **Oyster Bay Share of Search**: 30.6%

## Which is more popular in search, Kim Crawford or Oyster Bay?

- In September 2026, Oyster Bay had more branded searches than Kim Crawford among pinot Grigio brands worldwide. Oyster Bay was estimated to have 90.5K branded searches compared to Kim Crawford’s 18.1K, and held a 30.6% Share of Search versus Kim Crawford’s 6.1%.
- Oyster Bay was ahead of Kim Crawford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot Grigio brands worldwide moved from 9.9% to 6.1%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among pinot Grigio brands worldwide moved from 32.9% to 30.6%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for pinot Grigio brands worldwide in September 2026?

- In September 2026, Oyster Bay lost estimated Share of Search among pinot Grigio brands worldwide, from 34.4% to 30.6%.
- In September 2026, Kim Crawford lost estimated Share of Search among pinot Grigio brands worldwide, from 7% to 6.1%.

## Month by month

| Month | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank | Oyster Bay estimated searches | Oyster Bay Share of Search | Oyster Bay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 9.9% | 3 | 90.5K | 32.9% | 2 |
| Nov 2025 | 33.1K | 9.5% | 4 | 165K | 47.3% | 1 |
| Dec 2025 | 27.1K | 8.2% | 4 | 135K | 40.9% | 1 |
| Jan 2026 | 14.8K | 5.3% | 4 | 110K | 39.6% | 2 |
| Feb 2026 | 14.8K | 6.1% | 4 | 74K | 30.6% | 2 |
| Mar 2026 | 14.8K | 5.6% | 4 | 90.5K | 34.5% | 2 |
| Apr 2026 | 14.8K | 5.6% | 4 | 90.5K | 34.5% | 2 |
| May 2026 | 18.1K | 5.7% | 4 | 110K | 34.9% | 2 |
| Jun 2026 | 14.8K | 5.1% | 4 | 90.5K | 30.9% | 2 |
| Jul 2026 | 18.1K | 5.7% | 4 | 110K | 34.9% | 2 |
| Aug 2026 | 22.2K | 7% | 4 | 110K | 34.4% | 2 |
| Sep 2026 | 18.1K | 6.1% | 4 | 90.5K | 30.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kim Crawford’s and Oyster Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kim Crawford**: Measured on the search term “kim crawford”.
- **Oyster Bay**: Measured on the search term “oyster bay”.

- [Kim Crawford profile](/demand/global-en/brands/kim-crawford)
- [Oyster Bay profile](/demand/global-en/brands/oyster-bay)
- [All pinot Grigio brands worldwide](/demand/global-en/categories/pinot-grigio-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kim Crawford or Oyster Bay?

In September 2026, Oyster Bay had more branded searches than Kim Crawford among pinot Grigio brands worldwide. Oyster Bay was estimated to have 90.5K branded searches compared to Kim Crawford’s 18.1K, and held a 30.6% Share of Search versus Kim Crawford’s 6.1%.

## Cite this page

Brandwave. "Kim Crawford vs Oyster Bay: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pinot-grigio-brands/compare/kim-crawford-vs-oyster-bay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pinot-grigio-brands/compare/kim-crawford-vs-oyster-bay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.