---
title: "Pinot Grigio brands: Which are searched most?"
description: "Compare the pinot grigio brands people buy. Share of Search among Villa Maria, Oyster Bay, Giesen and Kim Crawford, the pinot Grigio brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pinot-grigio-brands"
publisher: "Brandwave"
---

# Pinot Grigio brands: Which are searched most?

Compare the pinot grigio brands people buy. Share of Search among Villa Maria, Oyster Bay, Giesen and Kim Crawford, the pinot Grigio brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pinot Grigio brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Villa Maria, 55.8%

## Which brand is most popular in search among pinot Grigio brands worldwide?

- In September 2026, Villa Maria was the most searched among pinot Grigio brands worldwide, with an estimated 165K branded searches and 55.8% estimated Share of Search within this set.
- Oyster Bay is in 2nd place, 25.2 percentage points behind at 30.6% Share of Search.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among pinot Grigio brands worldwide increased from 49.1% to 55.8%.
- Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among pinot Grigio brands worldwide decreased from 32.9% to 30.6%.
- Across the 12 months ending September 2026, Giesen’s estimated Share of Search among pinot Grigio brands worldwide decreased from 8.1% to 7.5%.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot Grigio brands worldwide decreased from 9.9% to 6.1%.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among pinot Grigio brands worldwide peaked at 56.4% in June 2026 and was lowest at 31.6% in November 2025.
- Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among pinot Grigio brands worldwide peaked at 47.3% in November 2025 and was lowest at 30.6% in February 2026.
- Across the 12 months ending September 2026, Giesen’s estimated Share of Search among pinot Grigio brands worldwide peaked at 11.6% in November 2025 and was lowest at 6.5% in January 2026.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot Grigio brands worldwide peaked at 9.9% in October 2025 and was lowest at 5.1% in June 2026.
- Across the 12 months ending September 2026, Giesen rose from 4th to 3rd among pinot Grigio brands worldwide.
- Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 4th among pinot Grigio brands worldwide.

## Compare search popularity between leading brands

- [Villa Maria vs Oyster Bay: compare search popularity](/demand/global-en/compare/oyster-bay-vs-villa-maria): 55.8% against 30.6% Share of Search.
- [Villa Maria vs Giesen: compare search popularity](/demand/global-en/compare/giesen-vs-villa-maria): 55.8% against 7.5% Share of Search.
- [Villa Maria vs Kim Crawford: compare search popularity](/demand/global-en/compare/kim-crawford-vs-villa-maria): 55.8% against 6.1% Share of Search.
- [Oyster Bay vs Giesen: compare search popularity](/demand/global-en/compare/giesen-vs-oyster-bay): 30.6% against 7.5% Share of Search.
- [Oyster Bay vs Kim Crawford: compare search popularity](/demand/global-en/compare/kim-crawford-vs-oyster-bay): 30.6% against 6.1% Share of Search.
- [Giesen vs Kim Crawford: compare search popularity](/demand/global-en/compare/giesen-vs-kim-crawford): 7.5% against 6.1% Share of Search.

## How did search popularity change for pinot Grigio brands worldwide in September 2026?

- In September 2026, Villa Maria gained estimated Share of Search among pinot Grigio brands worldwide, from 51.7% to 55.8%.
- In September 2026, Giesen gained estimated Share of Search among pinot Grigio brands worldwide, from 7% to 7.5%.
- In September 2026, Oyster Bay lost estimated Share of Search among pinot Grigio brands worldwide, from 34.4% to 30.6%.
- In September 2026, Kim Crawford lost estimated Share of Search among pinot Grigio brands worldwide, from 7% to 6.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Villa Maria | 55.8% | 165K | 0.0% | Villa Maria |
| 2 | Oyster Bay | 30.6% | 90.5K | -17.7% | Oyster Bay |
| 3 | Giesen | 7.5% | 22.2K | 0.0% | Giesen |
| 4 | Kim Crawford | 6.1% | 18.1K | -18.5% | Kim Crawford |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Villa Maria | 135K | 49.1% | 1 |
| Oct 2025 | Oyster Bay | 90.5K | 32.9% | 2 |
| Oct 2025 | Kim Crawford | 27.1K | 9.9% | 3 |
| Oct 2025 | Giesen | 22.2K | 8.1% | 4 |
| Nov 2025 | Oyster Bay | 165K | 47.3% | 1 |
| Nov 2025 | Villa Maria | 110K | 31.6% | 2 |
| Nov 2025 | Giesen | 40.5K | 11.6% | 3 |
| Nov 2025 | Kim Crawford | 33.1K | 9.5% | 4 |
| Dec 2025 | Oyster Bay | 135K | 40.9% | 1 |
| Dec 2025 | Villa Maria | 135K | 40.9% | 2 |
| Dec 2025 | Giesen | 33.1K | 10% | 3 |
| Dec 2025 | Kim Crawford | 27.1K | 8.2% | 4 |
| Jan 2026 | Villa Maria | 135K | 48.6% | 1 |
| Jan 2026 | Oyster Bay | 110K | 39.6% | 2 |
| Jan 2026 | Giesen | 18.1K | 6.5% | 3 |
| Jan 2026 | Kim Crawford | 14.8K | 5.3% | 4 |
| Feb 2026 | Villa Maria | 135K | 55.8% | 1 |
| Feb 2026 | Oyster Bay | 74K | 30.6% | 2 |
| Feb 2026 | Giesen | 18.1K | 7.5% | 3 |
| Feb 2026 | Kim Crawford | 14.8K | 6.1% | 4 |
| Mar 2026 | Villa Maria | 135K | 51.4% | 1 |
| Mar 2026 | Oyster Bay | 90.5K | 34.5% | 2 |
| Mar 2026 | Giesen | 22.2K | 8.5% | 3 |
| Mar 2026 | Kim Crawford | 14.8K | 5.6% | 4 |
| Apr 2026 | Villa Maria | 135K | 51.4% | 1 |
| Apr 2026 | Oyster Bay | 90.5K | 34.5% | 2 |
| Apr 2026 | Giesen | 22.2K | 8.5% | 3 |
| Apr 2026 | Kim Crawford | 14.8K | 5.6% | 4 |
| May 2026 | Villa Maria | 165K | 52.3% | 1 |
| May 2026 | Oyster Bay | 110K | 34.9% | 2 |
| May 2026 | Giesen | 22.2K | 7% | 3 |
| May 2026 | Kim Crawford | 18.1K | 5.7% | 4 |
| Jun 2026 | Villa Maria | 165K | 56.4% | 1 |
| Jun 2026 | Oyster Bay | 90.5K | 30.9% | 2 |
| Jun 2026 | Giesen | 22.2K | 7.6% | 3 |
| Jun 2026 | Kim Crawford | 14.8K | 5.1% | 4 |
| Jul 2026 | Villa Maria | 165K | 52.3% | 1 |
| Jul 2026 | Oyster Bay | 110K | 34.9% | 2 |
| Jul 2026 | Giesen | 22.2K | 7% | 3 |
| Jul 2026 | Kim Crawford | 18.1K | 5.7% | 4 |
| Aug 2026 | Villa Maria | 165K | 51.7% | 1 |
| Aug 2026 | Oyster Bay | 110K | 34.4% | 2 |
| Aug 2026 | Giesen | 22.2K | 7% | 3 |
| Aug 2026 | Kim Crawford | 22.2K | 7% | 4 |
| Sep 2026 | Villa Maria | 165K | 55.8% | 1 |
| Sep 2026 | Oyster Bay | 90.5K | 30.6% | 2 |
| Sep 2026 | Giesen | 22.2K | 7.5% | 3 |
| Sep 2026 | Kim Crawford | 18.1K | 6.1% | 4 |

## What is being compared

- **Giesen**: Measured on the search term “giesen”.
- **Kim Crawford**: Measured on the search term “kim crawford”.
- **Oyster Bay**: Measured on the search term “oyster bay”.
- **Villa Maria**: Measured on the search term “villa maria”.

- [Giesen](/demand/global-en/brands/giesen)
- [Kim Crawford](/demand/global-en/brands/kim-crawford)
- [Oyster Bay](/demand/global-en/brands/oyster-bay)
- [Villa Maria](/demand/global-en/brands/villa-maria)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pinot Grigio brands worldwide?

In September 2026, Villa Maria was the most searched among pinot Grigio brands worldwide, with an estimated 165K branded searches and 55.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pinot Grigio brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pinot-grigio-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pinot-grigio-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.