---
title: "Pillow brands: Which brands are most popular in search?"
description: "Compare the pillow brands shoppers choose between. Share of Search among Tempur-Pedic, Simba, Silentnight, Emma Sleep, Sealy and Slumberdown, the pillow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pillow-brands"
publisher: "Brandwave"
---

# Pillow brands: Which brands are most popular in search?

Compare the pillow brands shoppers choose between. Share of Search among Tempur-Pedic, Simba, Silentnight, Emma Sleep, Sealy and Slumberdown, the pillow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pillow brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tempur-Pedic, 38.3%

## Which brand is most popular in search among pillow brands worldwide?

- In August 2026, Tempur-Pedic was the most searched among pillow brands worldwide, with an estimated 165K branded searches and 38.3% estimated Share of Search within this set.
- Simba is in 2nd place, 19.9 percentage points behind at 18.5% Share of Search.
- Across the 11 months ending August 2026, Tempur-Pedic’s estimated Share of Search among pillow brands worldwide increased from 33.4% to 38.3%.
- Across the 11 months ending August 2026, Simba’s estimated Share of Search among pillow brands worldwide increased from 16.6% to 18.5%.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide decreased from 27.3% to 17.2%.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among pillow brands worldwide increased from 12.2% to 14.1%.
- Across the 11 months ending August 2026, Sealy’s estimated Share of Search among pillow brands worldwide increased from 10% to 11.5%.
- Across the 11 months ending August 2026, Tempur-Pedic’s estimated Share of Search among pillow brands worldwide peaked at 40.8% in July 2026 and was lowest at 12.4% in December 2025.
- Across the 11 months ending August 2026, Simba’s estimated Share of Search among pillow brands worldwide peaked at 19.8% in March 2026 and was lowest at 5% in December 2025.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide peaked at 75% in December 2025 and was lowest at 17.2% in August 2026.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among pillow brands worldwide peaked at 14.1% in June 2026 and was lowest at 3.7% in December 2025.
- Across the 11 months ending August 2026, Sealy’s estimated Share of Search among pillow brands worldwide peaked at 14.1% in June 2026 and was lowest at 3.7% in December 2025.
- Across the 11 months ending August 2026, Simba rose from 3rd to 2nd among pillow brands worldwide.
- Across the 11 months ending August 2026, Silentnight fell from 2nd to 3rd among pillow brands worldwide.
- Across the 11 months ending August 2026, Slumberdown held steady: its estimated Share of Search among pillow brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tempur-Pedic vs Simba: compare search popularity](/demand/global-en/compare/simba-sleep-vs-tempur-pedic): 38.3% against 18.5% Share of Search.
- [Tempur-Pedic vs Silentnight: compare search popularity](/demand/global-en/compare/silentnight-vs-tempur-pedic): 38.3% against 17.2% Share of Search.
- [Tempur-Pedic vs Emma Sleep: compare search popularity](/demand/global-en/compare/emma-sleep-vs-tempur-pedic): 38.3% against 14.1% Share of Search.
- [Tempur-Pedic vs Sealy: compare search popularity](/demand/global-en/compare/sealy-vs-tempur-pedic): 38.3% against 11.5% Share of Search.
- [Simba vs Silentnight: compare search popularity](/demand/global-en/compare/silentnight-vs-simba-sleep): 18.5% against 17.2% Share of Search.
- [Simba vs Emma Sleep: compare search popularity](/demand/global-en/compare/emma-sleep-vs-simba-sleep): 18.5% against 14.1% Share of Search.
- [Simba vs Sealy: compare search popularity](/demand/global-en/compare/sealy-vs-simba-sleep): 18.5% against 11.5% Share of Search.
- [Silentnight vs Emma Sleep: compare search popularity](/demand/global-en/compare/emma-sleep-vs-silentnight): 17.2% against 14.1% Share of Search.
- [Silentnight vs Sealy: compare search popularity](/demand/global-en/compare/sealy-vs-silentnight): 17.2% against 11.5% Share of Search.
- [Emma Sleep vs Sealy: compare search popularity](/demand/global-en/compare/emma-sleep-vs-sealy): 14.1% against 11.5% Share of Search.

## How did search popularity change for pillow brands worldwide in August 2026?

- In August 2026, Simba overtook Silentnight to rank 2nd among pillow brands worldwide, at 18.5%.
- In August 2026, Emma Sleep gained estimated Share of Search among pillow brands worldwide, from 12.2% to 14.1%.
- In August 2026, Tempur-Pedic lost estimated Share of Search among pillow brands worldwide, from 40.8% to 38.3%.
- In August 2026, Silentnight lost estimated Share of Search among pillow brands worldwide, from 18.3% to 17.2%.
- In August 2026, Sealy lost estimated Share of Search among pillow brands worldwide, from 12.2% to 11.5%.
- Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tempur-Pedic | 38.3% | 165K | 0.0% | Tempur-Pedic |
| 2 | Simba | 18.5% | 79.4K | +22.3% | Simba |
| 3 | Silentnight | 17.2% | 74K | 0.0% | Silentnight |
| 4 | Emma Sleep | 14.1% | 60.5K | +22.2% | Emma Sleep |
| 5 | Sealy | 11.5% | 49.5K | 0.0% | Sealy |
| 6 | Slumberdown | 0.44% | 1.9K | +46.2% | Slumberdown |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tempur-Pedic | 165K | 33.4% | 1 |
| Oct 2025 | Silentnight | 135K | 27.3% | 2 |
| Oct 2025 | Simba | 82.1K | 16.6% | 3 |
| Oct 2025 | Emma Sleep | 60.5K | 12.2% | 4 |
| Oct 2025 | Sealy | 49.5K | 10% | 5 |
| Oct 2025 | Slumberdown | 2.4K | 0.49% | 6 |
| Nov 2025 | Silentnight | 368K | 43.7% | 1 |
| Nov 2025 | Tempur-Pedic | 201K | 23.8% | 2 |
| Nov 2025 | Simba | 120K | 14.2% | 3 |
| Nov 2025 | Emma Sleep | 90.5K | 10.7% | 4 |
| Nov 2025 | Sealy | 60.5K | 7.2% | 5 |
| Nov 2025 | Slumberdown | 2.9K | 0.34% | 6 |
| Dec 2025 | Silentnight | 1M | 75% | 1 |
| Dec 2025 | Tempur-Pedic | 165K | 12.4% | 2 |
| Dec 2025 | Simba | 67.1K | 5% | 3 |
| Dec 2025 | Emma Sleep | 49.5K | 3.7% | 4 |
| Dec 2025 | Sealy | 49.5K | 3.7% | 5 |
| Dec 2025 | Slumberdown | 2.4K | 0.18% | 6 |
| Jan 2026 | Silentnight | 165K | 29.1% | 1 |
| Jan 2026 | Tempur-Pedic | 165K | 29.1% | 2 |
| Jan 2026 | Simba | 100K | 17.7% | 3 |
| Jan 2026 | Emma Sleep | 74K | 13% | 4 |
| Jan 2026 | Sealy | 60.5K | 10.7% | 5 |
| Jan 2026 | Slumberdown | 2.9K | 0.51% | 6 |
| Feb 2026 | Tempur-Pedic | 165K | 39% | 1 |
| Feb 2026 | Silentnight | 90.5K | 21.4% | 2 |
| Feb 2026 | Simba | 67.1K | 15.9% | 3 |
| Feb 2026 | Emma Sleep | 49.5K | 11.7% | 4 |
| Feb 2026 | Sealy | 49.5K | 11.7% | 5 |
| Feb 2026 | Slumberdown | 1.6K | 0.38% | 6 |
| Mar 2026 | Tempur-Pedic | 135K | 33.2% | 1 |
| Mar 2026 | Silentnight | 90.5K | 22.2% | 2 |
| Mar 2026 | Simba | 80.6K | 19.8% | 3 |
| Mar 2026 | Emma Sleep | 49.5K | 12.2% | 4 |
| Mar 2026 | Sealy | 49.5K | 12.2% | 5 |
| Mar 2026 | Slumberdown | 1.9K | 0.47% | 6 |
| Apr 2026 | Tempur-Pedic | 135K | 35.8% | 1 |
| Apr 2026 | Silentnight | 74K | 19.6% | 2 |
| Apr 2026 | Simba | 67.1K | 17.8% | 3 |
| Apr 2026 | Emma Sleep | 49.5K | 13.1% | 4 |
| Apr 2026 | Sealy | 49.5K | 13.1% | 5 |
| Apr 2026 | Slumberdown | 1.6K | 0.42% | 6 |
| May 2026 | Tempur-Pedic | 165K | 39.1% | 1 |
| May 2026 | Silentnight | 90.5K | 21.4% | 2 |
| May 2026 | Simba | 65.9K | 15.6% | 3 |
| May 2026 | Emma Sleep | 49.5K | 11.7% | 4 |
| May 2026 | Sealy | 49.5K | 11.7% | 5 |
| May 2026 | Slumberdown | 1.6K | 0.38% | 6 |
| Jun 2026 | Tempur-Pedic | 135K | 38.5% | 1 |
| Jun 2026 | Silentnight | 60.5K | 17.3% | 2 |
| Jun 2026 | Simba | 54.9K | 15.7% | 3 |
| Jun 2026 | Emma Sleep | 49.5K | 14.1% | 4 |
| Jun 2026 | Sealy | 49.5K | 14.1% | 5 |
| Jun 2026 | Slumberdown | 1.3K | 0.37% | 6 |
| Jul 2026 | Tempur-Pedic | 165K | 40.8% | 1 |
| Jul 2026 | Silentnight | 74K | 18.3% | 2 |
| Jul 2026 | Simba | 64.9K | 16.1% | 3 |
| Jul 2026 | Emma Sleep | 49.5K | 12.2% | 4 |
| Jul 2026 | Sealy | 49.5K | 12.2% | 5 |
| Jul 2026 | Slumberdown | 1.3K | 0.32% | 6 |
| Aug 2026 | Tempur-Pedic | 165K | 38.3% | 1 |
| Aug 2026 | Simba | 79.4K | 18.5% | 2 |
| Aug 2026 | Silentnight | 74K | 17.2% | 3 |
| Aug 2026 | Emma Sleep | 60.5K | 14.1% | 4 |
| Aug 2026 | Sealy | 49.5K | 11.5% | 5 |
| Aug 2026 | Slumberdown | 1.9K | 0.44% | 6 |
| Sep 2026 | Emma Sleep | — | — | — |
| Sep 2026 | Sealy | — | — | — |
| Sep 2026 | Silentnight | — | — | — |
| Sep 2026 | Simba | — | — | — |
| Sep 2026 | Slumberdown | — | — | — |
| Sep 2026 | Tempur-Pedic | — | — | — |

## What is being compared

- **Emma Sleep**: Measured on the search term “emma sleep”.
- **Sealy**: Measured on the search term “sealy”.
- **Silentnight**: Measured on the search term “silentnight”.
- **Simba**: Measured on the search terms “simba mattress” and “simba sleep”, summed into one figure.
- **Slumberdown**: Measured on the search term “slumberdown”.
- **Tempur-Pedic**: Measured on the search term “tempur-pedic”.

- [Emma Sleep](/demand/global-en/brands/emma-sleep)
- [Sealy](/demand/global-en/brands/sealy)
- [Silentnight](/demand/global-en/brands/silentnight)
- [Simba](/demand/global-en/brands/simba-sleep)
- [Slumberdown](/demand/global-en/brands/slumberdown)
- [Tempur-Pedic](/demand/global-en/brands/tempur-pedic)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pillow brands worldwide?

In August 2026, Tempur-Pedic was the most searched among pillow brands worldwide, with an estimated 165K branded searches and 38.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pillow brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pillow-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pillow-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.