--- title: "Pilates reformer brands: Which are searched most?" description: "Compare the brands people buy pilates reformers from. Share of Search among Merrithew, Balanced Body, Align-Pilates, BASI Pilates, AeroPilates, Elina Pilates and Peak Pilates, the pilates reformer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pilates-reformer-brands" publisher: "Brandwave" --- # Pilates reformer brands: Which are searched most? Compare the brands people buy pilates reformers from. Share of Search among Merrithew, Balanced Body, Align-Pilates, BASI Pilates, AeroPilates, Elina Pilates and Peak Pilates, the pilates reformer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pilates reformer brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Merrithew, 27.1% ## Which brand is most popular in search among pilates reformer brands worldwide? - In September 2026, Merrithew was the most searched among pilates reformer brands worldwide, with an estimated 22.9K branded searches, 27.1% of all searches for the seven we track. - Balanced Body is in 2nd place, 6.4 percentage points behind at 20.7%. - Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide increased from 24.5% to 27.1%. - Across the 12 months ending September 2026, Balanced Body’s share of searches among pilates reformer brands worldwide decreased from 21.6% to 20.7%. - Across the 12 months ending September 2026, Align-Pilates’ share of searches among pilates reformer brands worldwide decreased from 15.8% to 14.3%. - Across the 12 months ending September 2026, BASI Pilates’ share of searches among pilates reformer brands worldwide increased from 12.9% to 14.3%. - Across the 12 months ending September 2026, AeroPilates’ share of searches among pilates reformer brands worldwide decreased from 13.4% to 10.7%. - Across the 12 months ending September 2026, Elina Pilates’ share of searches among pilates reformer brands worldwide increased from 4.7% to 6.4%. - Across the 12 months ending September 2026, Peak Pilates’ share of searches among pilates reformer brands worldwide decreased from 7.1% to 6.4%. - Across the 12 months ending September 2026, Merrithew’s share of searches among pilates reformer brands worldwide peaked at 27.1% in September 2026 and was lowest at 21.5% in February 2026. - Across the 12 months ending September 2026, Balanced Body’s share of searches among pilates reformer brands worldwide peaked at 33.3% in July 2026 and was lowest at 20.7% in September 2026. - Across the 12 months ending September 2026, Align-Pilates’ share of searches among pilates reformer brands worldwide peaked at 15.8% in October 2025 and was lowest at 12.4% in July 2026. - Across the 12 months ending September 2026, BASI Pilates’ share of searches among pilates reformer brands worldwide peaked at 14.3% in September 2026 and was lowest at 10.3% in November 2025. - Across the 12 months ending September 2026, AeroPilates’ share of searches among pilates reformer brands worldwide peaked at 14.1% in January 2026 and was lowest at 10% in July 2026. - Across the 12 months ending September 2026, Elina Pilates’ share of searches among pilates reformer brands worldwide peaked at 6.4% in September 2026 and was lowest at 4.2% in December 2025. - Across the 12 months ending September 2026, Peak Pilates’ share of searches among pilates reformer brands worldwide peaked at 7.1% in October 2025 and was lowest at 5.4% in April 2026. - Across the 12 months ending September 2026, BASI Pilates rose from 5th to 4th among pilates reformer brands worldwide. - Across the 12 months ending September 2026, AeroPilates fell from 4th to 5th among pilates reformer brands worldwide. - Across the 12 months ending September 2026, Elina Pilates rose from 7th to 6th among pilates reformer brands worldwide. - Across the 12 months ending September 2026, Peak Pilates fell from 6th to 7th among pilates reformer brands worldwide. ## Top pilates reformer brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Balanced Body appeared every time. Balanced Body was recommended most often, coming first in three out of four answers. Merrithew was second, and Align-Pilates and AeroPilates tied for third. BASI Pilates, which ranked fourth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Balanced Body | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Merrithew | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Align-Pilates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | AeroPilates | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Peak Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Elina Pilates | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | BASI Pilates | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pilates reformer brands - Asked ChatGPT "Which pilates reformer should I buy?": 1. Merrithew, 2. Balanced Body, 3. AeroPilates - Asked ChatGPT "What are the best pilates reformer brands?": 1. Balanced Body, 2. Merrithew, 3. Align-Pilates, 4. Peak Pilates, 5. Elina Pilates, 6. AeroPilates - Asked ChatGPT "What's the best pilates reformer for home use?": 1. Balanced Body, 2. Merrithew, 3. Align-Pilates - Searched Google, AI Overview "best pilates reformer": 1. Balanced Body, 2. AeroPilates Not named in any answer: BASI Pilates. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## Compare search popularity between leading brands - [Merrithew vs Balanced Body: compare search popularity](/demand/global-en/compare/balanced-body-vs-merrithew): 27.1% against 20.7% Share of Search. - [Merrithew vs Align-Pilates: compare search popularity](/demand/global-en/compare/align-pilates-vs-merrithew): 27.1% against 14.3% Share of Search. - [Merrithew vs BASI Pilates: compare search popularity](/demand/global-en/compare/basi-pilates-vs-merrithew): 27.1% against 14.3% Share of Search. - [Merrithew vs AeroPilates: compare search popularity](/demand/global-en/compare/aeropilates-vs-merrithew): 27.1% against 10.7% Share of Search. - [Balanced Body vs Align-Pilates: compare search popularity](/demand/global-en/compare/align-pilates-vs-balanced-body): 20.7% against 14.3% Share of Search. - [Balanced Body vs BASI Pilates: compare search popularity](/demand/global-en/compare/balanced-body-vs-basi-pilates): 20.7% against 14.3% Share of Search. - [Balanced Body vs AeroPilates: compare search popularity](/demand/global-en/compare/aeropilates-vs-balanced-body): 20.7% against 10.7% Share of Search. - [Align-Pilates vs BASI Pilates: compare search popularity](/demand/global-en/compare/align-pilates-vs-basi-pilates): 14.3% Share of Search each. - [Align-Pilates vs AeroPilates: compare search popularity](/demand/global-en/compare/aeropilates-vs-align-pilates): 14.3% against 10.7% Share of Search. - [BASI Pilates vs AeroPilates: compare search popularity](/demand/global-en/compare/aeropilates-vs-basi-pilates): 14.3% against 10.7% Share of Search. ## How did search popularity change for pilates reformer brands worldwide in September 2026? - In September 2026, Elina Pilates overtook Peak Pilates to rank 6th among pilates reformer brands worldwide, with 6.4% of the searches. - In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%. - In September 2026, Balanced Body lost share of searches among pilates reformer brands worldwide, from 23.2% to 20.7%. - In September 2026, AeroPilates lost share of searches among pilates reformer brands worldwide, from 11.3% to 10.7%. - Estimated monthly branded searches for Align-Pilates worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Peak Pilates worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Merrithew | 27.1% | 22.9K | 0.0% | Merrithew | | 2 | Balanced Body | 20.7% | 17.5K | -13.4% | Balanced Body | | 3 | Align-Pilates | 14.3% | 12.1K | 0.0% | Align-Pilates | | 4 | BASI Pilates | 14.3% | 12.1K | 0.0% | BASI Pilates | | 5 | AeroPilates | 10.7% | 9K | -8.2% | AeroPilates | | 6 | Elina Pilates | 6.4% | 5.4K | +22.7% | Elina Pilates | | 7 | Peak Pilates | 6.4% | 5.4K | 0.0% | Peak Pilates | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Merrithew | 22.9K | 24.5% | 1 | | Oct 2025 | Balanced Body | 20.2K | 21.6% | 2 | | Oct 2025 | Align-Pilates | 14.8K | 15.8% | 3 | | Oct 2025 | AeroPilates | 12.5K | 13.4% | 4 | | Oct 2025 | BASI Pilates | 12.1K | 12.9% | 5 | | Oct 2025 | Peak Pilates | 6.6K | 7.1% | 6 | | Oct 2025 | Elina Pilates | 4.4K | 4.7% | 7 | | Nov 2025 | Merrithew | 24.7K | 25.8% | 1 | | Nov 2025 | Balanced Body | 23.5K | 24.5% | 2 | | Nov 2025 | Align-Pilates | 14.8K | 15.4% | 3 | | Nov 2025 | AeroPilates | 12K | 12.5% | 4 | | Nov 2025 | BASI Pilates | 9.9K | 10.3% | 5 | | Nov 2025 | Peak Pilates | 6.6K | 6.9% | 6 | | Nov 2025 | Elina Pilates | 4.4K | 4.6% | 7 | | Dec 2025 | Balanced Body | 23.5K | 27.1% | 1 | | Dec 2025 | Merrithew | 20.2K | 23.3% | 2 | | Dec 2025 | Align-Pilates | 12.1K | 14% | 3 | | Dec 2025 | AeroPilates | 12K | 13.8% | 4 | | Dec 2025 | BASI Pilates | 9.9K | 11.4% | 5 | | Dec 2025 | Peak Pilates | 5.4K | 6.2% | 6 | | Dec 2025 | Elina Pilates | 3.6K | 4.2% | 7 | | Jan 2026 | Balanced Body | 35.2K | 27.6% | 1 | | Jan 2026 | Merrithew | 28K | 21.9% | 2 | | Jan 2026 | Align-Pilates | 18.1K | 14.2% | 3 | | Jan 2026 | AeroPilates | 18K | 14.1% | 4 | | Jan 2026 | BASI Pilates | 14.8K | 11.6% | 5 | | Jan 2026 | Peak Pilates | 8.1K | 6.3% | 6 | | Jan 2026 | Elina Pilates | 5.4K | 4.2% | 7 | | Feb 2026 | Balanced Body | 32.5K | 30.6% | 1 | | Feb 2026 | Merrithew | 22.9K | 21.5% | 2 | | Feb 2026 | Align-Pilates | 14.8K | 13.9% | 3 | | Feb 2026 | BASI Pilates | 12.1K | 11.4% | 4 | | Feb 2026 | AeroPilates | 12K | 11.3% | 5 | | Feb 2026 | Peak Pilates | 6.6K | 6.2% | 6 | | Feb 2026 | Elina Pilates | 5.4K | 5.1% | 7 | | Mar 2026 | Balanced Body | 24.7K | 24.3% | 1 | | Mar 2026 | Merrithew | 24.7K | 24.3% | 2 | | Mar 2026 | Align-Pilates | 14.8K | 14.5% | 3 | | Mar 2026 | AeroPilates | 13.5K | 13.3% | 4 | | Mar 2026 | BASI Pilates | 12.1K | 11.9% | 5 | | Mar 2026 | Peak Pilates | 6.6K | 6.5% | 6 | | Mar 2026 | Elina Pilates | 5.4K | 5.3% | 7 | | Apr 2026 | Balanced Body | 27.6K | 27.5% | 1 | | Apr 2026 | Merrithew | 22.9K | 22.9% | 2 | | Apr 2026 | Align-Pilates | 14.8K | 14.8% | 3 | | Apr 2026 | BASI Pilates | 12.1K | 12.1% | 4 | | Apr 2026 | AeroPilates | 12K | 12% | 5 | | Apr 2026 | Elina Pilates | 5.4K | 5.4% | 6 | | Apr 2026 | Peak Pilates | 5.4K | 5.4% | 7 | | May 2026 | Balanced Body | 23.5K | 24.8% | 1 | | May 2026 | Merrithew | 22.9K | 24.2% | 2 | | May 2026 | AeroPilates | 13.2K | 14% | 3 | | May 2026 | Align-Pilates | 12.1K | 12.8% | 4 | | May 2026 | BASI Pilates | 12.1K | 12.8% | 5 | | May 2026 | Elina Pilates | 5.4K | 5.7% | 6 | | May 2026 | Peak Pilates | 5.4K | 5.7% | 7 | | Jun 2026 | Merrithew | 24.7K | 26.4% | 1 | | Jun 2026 | Balanced Body | 22.5K | 24% | 2 | | Jun 2026 | Align-Pilates | 14.8K | 15.8% | 3 | | Jun 2026 | BASI Pilates | 12.1K | 12.9% | 4 | | Jun 2026 | AeroPilates | 9.8K | 10.5% | 5 | | Jun 2026 | Peak Pilates | 5.4K | 5.8% | 6 | | Jun 2026 | Elina Pilates | 4.4K | 4.7% | 7 | | Jul 2026 | Balanced Body | 32.5K | 33.3% | 1 | | Jul 2026 | Merrithew | 21.4K | 21.9% | 2 | | Jul 2026 | Align-Pilates | 12.1K | 12.4% | 3 | | Jul 2026 | BASI Pilates | 12.1K | 12.4% | 4 | | Jul 2026 | AeroPilates | 9.8K | 10% | 5 | | Jul 2026 | Peak Pilates | 5.4K | 5.5% | 6 | | Jul 2026 | Elina Pilates | 4.4K | 4.5% | 7 | | Aug 2026 | Merrithew | 22.9K | 26.4% | 1 | | Aug 2026 | Balanced Body | 20.2K | 23.2% | 2 | | Aug 2026 | Align-Pilates | 12.1K | 13.9% | 3 | | Aug 2026 | BASI Pilates | 12.1K | 13.9% | 4 | | Aug 2026 | AeroPilates | 9.8K | 11.3% | 5 | | Aug 2026 | Peak Pilates | 5.4K | 6.2% | 6 | | Aug 2026 | Elina Pilates | 4.4K | 5.1% | 7 | | Sep 2026 | Merrithew | 22.9K | 27.1% | 1 | | Sep 2026 | Balanced Body | 17.5K | 20.7% | 2 | | Sep 2026 | Align-Pilates | 12.1K | 14.3% | 3 | | Sep 2026 | BASI Pilates | 12.1K | 14.3% | 4 | | Sep 2026 | AeroPilates | 9K | 10.7% | 5 | | Sep 2026 | Elina Pilates | 5.4K | 6.4% | 6 | | Sep 2026 | Peak Pilates | 5.4K | 6.4% | 7 | ## What is being compared - **AeroPilates**: Measured on the search terms “aeropilates” and “aeropilates reformer”, summed into one figure. - **Align-Pilates**: Measured on the search term “align pilates”. - **Balanced Body**: Measured on the search terms “balanced body pilates” and “balanced body reformer”, summed into one figure. - **BASI Pilates**: Measured on the search term “basi pilates”. - **Elina Pilates**: Measured on the search term “elina pilates”. - **Merrithew**: Measured on the search terms “merrithew” and “stott pilates”, summed into one figure. - **Peak Pilates**: Measured on the search term “peak pilates”. - [AeroPilates](/demand/global-en/brands/aeropilates) - [Align-Pilates](/demand/global-en/brands/align-pilates) - [Balanced Body](/demand/global-en/brands/balanced-body) - [BASI Pilates](/demand/global-en/brands/basi-pilates) - [Elina Pilates](/demand/global-en/brands/elina-pilates) - [Merrithew](/demand/global-en/brands/merrithew) - [Peak Pilates](/demand/global-en/brands/peak-pilates) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pilates reformer brands worldwide? In September 2026, Merrithew was the most searched among pilates reformer brands worldwide, with an estimated 22.9K branded searches, 27.1% of all searches for the seven we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pilates reformer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pilates-reformer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pilates-reformer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.