---
title: "Pie brands: Which brands are most popular in search?"
description: "Compare the pie brands shoppers choose between. Share of Search among Sainsbury's, Wrights, Pukka, Ginsters, Higgidy and Poole's, the pie brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pie-brands"
publisher: "Brandwave"
---

# Pie brands: Which brands are most popular in search?

Compare the pie brands shoppers choose between. Share of Search among Sainsbury's, Wrights, Pukka, Ginsters, Higgidy and Poole's, the pie brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pie brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sainsbury's, 98.5%

## Which brand is most popular in search among pie brands worldwide?

- In August 2026, Sainsbury's was the most searched among pie brands worldwide, with an estimated 9.1M branded searches and 98.5% estimated Share of Search within this set.
- Wrights is in 2nd place, 97.3 percentage points behind at 1.2% Share of Search.
- Across the 11 months ending August 2026, Sainsbury's, Wrights, Pukka, Ginsters, Higgidy and Poole's held steady: their estimated Share of Search among pie brands worldwide each moved less than 0.5 percentage points.

## How did search popularity change for pie brands worldwide in August 2026?

- Estimated monthly branded searches for Poole's worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.
- Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Pukka worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sainsbury's | 98.5% | 9.1M | 0.0% | Sainsbury's |
| 2 | Wrights | 1.2% | 110K | 0.0% | Wrights |
| 3 | Pukka | 0.24% | 22.2K | +22.7% | Pukka |
| 4 | Ginsters | 0.05% | 4.4K | 0.0% | Ginsters |
| 5 | Higgidy | 0.02% | 1.6K | +23.1% | Higgidy |
| 6 | Poole's | <0.01% | 110 | +57.1% | Poole's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sainsbury's | 9.1M | 98.4% | 1 |
| Oct 2025 | Wrights | 110K | 1.2% | 2 |
| Oct 2025 | Pukka | 33.1K | 0.36% | 3 |
| Oct 2025 | Ginsters | 6.6K | 0.07% | 4 |
| Oct 2025 | Higgidy | 1.6K | 0.02% | 5 |
| Oct 2025 | Poole's | 70 | <0.01% | 6 |
| Nov 2025 | Sainsbury's | 9.1M | 98.4% | 1 |
| Nov 2025 | Wrights | 110K | 1.2% | 2 |
| Nov 2025 | Pukka | 33.1K | 0.36% | 3 |
| Nov 2025 | Ginsters | 5.4K | 0.06% | 4 |
| Nov 2025 | Higgidy | 1.6K | 0.02% | 5 |
| Nov 2025 | Poole's | 140 | <0.01% | 6 |
| Dec 2025 | Sainsbury's | 11.1M | 98.4% | 1 |
| Dec 2025 | Wrights | 135K | 1.2% | 2 |
| Dec 2025 | Pukka | 40.5K | 0.36% | 3 |
| Dec 2025 | Ginsters | 4.4K | 0.04% | 4 |
| Dec 2025 | Higgidy | 1.6K | 0.01% | 5 |
| Dec 2025 | Poole's | 90 | <0.01% | 6 |
| Jan 2026 | Sainsbury's | 9.1M | 98.3% | 1 |
| Jan 2026 | Wrights | 110K | 1.2% | 2 |
| Jan 2026 | Pukka | 40.5K | 0.44% | 3 |
| Jan 2026 | Ginsters | 5.4K | 0.06% | 4 |
| Jan 2026 | Higgidy | 1.6K | 0.02% | 5 |
| Jan 2026 | Poole's | 90 | <0.01% | 6 |
| Feb 2026 | Sainsbury's | 7.5M | 98.1% | 1 |
| Feb 2026 | Wrights | 110K | 1.4% | 2 |
| Feb 2026 | Pukka | 27.1K | 0.36% | 3 |
| Feb 2026 | Ginsters | 5.4K | 0.07% | 4 |
| Feb 2026 | Higgidy | 1.3K | 0.02% | 5 |
| Feb 2026 | Poole's | 140 | <0.01% | 6 |
| Mar 2026 | Sainsbury's | 9.1M | 98.4% | 1 |
| Mar 2026 | Wrights | 110K | 1.2% | 2 |
| Mar 2026 | Pukka | 27.1K | 0.29% | 3 |
| Mar 2026 | Ginsters | 6.6K | 0.07% | 4 |
| Mar 2026 | Higgidy | 1.6K | 0.02% | 5 |
| Mar 2026 | Poole's | 90 | <0.01% | 6 |
| Apr 2026 | Sainsbury's | 9.1M | 98.5% | 1 |
| Apr 2026 | Wrights | 110K | 1.2% | 2 |
| Apr 2026 | Pukka | 22.2K | 0.24% | 3 |
| Apr 2026 | Ginsters | 6.6K | 0.07% | 4 |
| Apr 2026 | Higgidy | 1.6K | 0.02% | 5 |
| Apr 2026 | Poole's | 90 | <0.01% | 6 |
| May 2026 | Sainsbury's | 9.1M | 98.5% | 1 |
| May 2026 | Wrights | 110K | 1.2% | 2 |
| May 2026 | Pukka | 22.2K | 0.24% | 3 |
| May 2026 | Ginsters | 5.4K | 0.06% | 4 |
| May 2026 | Higgidy | 1.9K | 0.02% | 5 |
| May 2026 | Poole's | 110 | <0.01% | 6 |
| Jun 2026 | Sainsbury's | 9.1M | 98.5% | 1 |
| Jun 2026 | Wrights | 110K | 1.2% | 2 |
| Jun 2026 | Pukka | 18.1K | 0.2% | 3 |
| Jun 2026 | Ginsters | 5.4K | 0.06% | 4 |
| Jun 2026 | Higgidy | 1.6K | 0.02% | 5 |
| Jun 2026 | Poole's | 90 | <0.01% | 6 |
| Jul 2026 | Sainsbury's | 9.1M | 98.6% | 1 |
| Jul 2026 | Wrights | 110K | 1.2% | 2 |
| Jul 2026 | Pukka | 18.1K | 0.2% | 3 |
| Jul 2026 | Ginsters | 4.4K | 0.05% | 4 |
| Jul 2026 | Higgidy | 1.3K | 0.01% | 5 |
| Jul 2026 | Poole's | 70 | <0.01% | 6 |
| Aug 2026 | Sainsbury's | 9.1M | 98.5% | 1 |
| Aug 2026 | Wrights | 110K | 1.2% | 2 |
| Aug 2026 | Pukka | 22.2K | 0.24% | 3 |
| Aug 2026 | Ginsters | 4.4K | 0.05% | 4 |
| Aug 2026 | Higgidy | 1.6K | 0.02% | 5 |
| Aug 2026 | Poole's | 110 | <0.01% | 6 |
| Sep 2026 | Ginsters | — | — | — |
| Sep 2026 | Higgidy | — | — | — |
| Sep 2026 | Poole's | — | — | — |
| Sep 2026 | Pukka | — | — | — |
| Sep 2026 | Sainsbury's | — | — | — |
| Sep 2026 | Wrights | — | — | — |

## What is being compared

- **Ginsters**: Measured on the search term “ginsters”.
- **Higgidy**: Measured on the search term “higgidy”.
- **Poole's**: Measured on the search term “pooles pies”.
- **Pukka**: Measured on the search term “pukka tea”.
- **Sainsbury's**: Measured on the search term “sainsburys”.
- **Wrights**: Measured on the search term “wrights”.

- [Ginsters](/demand/global-en/brands/ginsters)
- [Higgidy](/demand/global-en/brands/higgidy)
- [Poole's](/demand/global-en/brands/poole-s)
- [Pukka](/demand/global-en/brands/pukka)
- [Sainsbury's](/demand/global-en/brands/sainsbury-s)
- [Wrights](/demand/global-en/brands/wrights)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pie brands worldwide?

In August 2026, Sainsbury's was the most searched among pie brands worldwide, with an estimated 9.1M branded searches and 98.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pie brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pie-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pie-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.