---
title: "Pickup truck brands: Which brands are most popular in search?"
description: "Compare the pickup truck brands drivers choose between. Share of Search among Toyota, Ford, Chevrolet, GMC, Isuzu and RAM, the pickup truck brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pickup-truck-brands"
publisher: "Brandwave"
---

# Pickup truck brands: Which brands are most popular in search?

Compare the pickup truck brands drivers choose between. Share of Search among Toyota, Ford, Chevrolet, GMC, Isuzu and RAM, the pickup truck brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pickup truck brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Toyota, 52%

## Which brand is most popular in search among pickup truck brands worldwide?

- In August 2026, Toyota was the most searched among pickup truck brands worldwide, with an estimated 11.1M branded searches and 52% estimated Share of Search within this set.
- Ford is in 2nd place, 32.9 percentage points behind at 19.2% Share of Search.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pickup truck brands worldwide increased from 49.9% to 52%.
- Across the 11 months ending August 2026, Ford’s estimated Share of Search among pickup truck brands worldwide decreased from 22.5% to 19.2%.
- Across the 11 months ending August 2026, Chevrolet’s estimated Share of Search among pickup truck brands worldwide increased from 15.1% to 15.7%.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pickup truck brands worldwide peaked at 54.7% in January 2026 and was lowest at 49.8% in March 2026.
- Across the 11 months ending August 2026, Chevrolet’s estimated Share of Search among pickup truck brands worldwide peaked at 15.8% in April 2026 and was lowest at 13.2% in February 2026.
- Across the 11 months ending August 2026, GMC’s estimated Share of Search among pickup truck brands worldwide peaked at 7.2% in February 2026 and was lowest at 6% in June 2026.
- Across the 11 months ending August 2026, GMC, Isuzu and RAM held steady: their estimated Share of Search among pickup truck brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Toyota vs Ford: compare search popularity](/demand/global-en/compare/ford-vs-toyota): 52% against 19.2% Share of Search.
- [Toyota vs Chevrolet: compare search popularity](/demand/global-en/compare/chevrolet-vs-toyota): 52% against 15.7% Share of Search.
- [Toyota vs GMC: compare search popularity](/demand/global-en/compare/gmc-vs-toyota): 52% against 7% Share of Search.
- [Toyota vs Isuzu: compare search popularity](/demand/global-en/compare/isuzu-vs-toyota): 52% against 3.2% Share of Search.
- [Ford vs Chevrolet: compare search popularity](/demand/global-en/compare/chevrolet-vs-ford): 19.2% against 15.7% Share of Search.
- [Ford vs GMC: compare search popularity](/demand/global-en/compare/ford-vs-gmc): 19.2% against 7% Share of Search.
- [Ford vs Isuzu: compare search popularity](/demand/global-en/compare/ford-vs-isuzu): 19.2% against 3.2% Share of Search.
- [Chevrolet vs GMC: compare search popularity](/demand/global-en/compare/chevrolet-vs-gmc): 15.7% against 7% Share of Search.
- [Chevrolet vs Isuzu: compare search popularity](/demand/global-en/compare/chevrolet-vs-isuzu): 15.7% against 3.2% Share of Search.
- [GMC vs Isuzu: compare search popularity](/demand/global-en/compare/gmc-vs-isuzu): 7% against 3.2% Share of Search.

## How did search popularity change for pickup truck brands worldwide in August 2026?

- In August 2026, Chevrolet gained estimated Share of Search among pickup truck brands worldwide, from 13.5% to 15.7%.
- In August 2026, GMC gained estimated Share of Search among pickup truck brands worldwide, from 6% to 7%.
- In August 2026, Toyota lost estimated Share of Search among pickup truck brands worldwide, from 54.5% to 52%.
- In August 2026, Ford lost estimated Share of Search among pickup truck brands worldwide, from 20.1% to 19.2%.
- Isuzu’s estimated Share of Search among pickup truck brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.2% in August 2026.
- In August 2026, RAM fell from 5th to 6th among pickup truck brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Toyota | 52% | 11.1M | 0.0% | Toyota |
| 2 | Ford | 19.2% | 4.1M | 0.0% | Ford |
| 3 | Chevrolet | 15.7% | 3.4M | +22.3% | Chevrolet |
| 4 | GMC | 7% | 1.5M | +23.0% | GMC |
| 5 | Isuzu | 3.2% | 673K | +22.4% | Isuzu |
| 6 | RAM | 2.9% | 614K | -8.2% | RAM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toyota | 11.1M | 49.9% | 1 |
| Oct 2025 | Ford | 5M | 22.5% | 2 |
| Oct 2025 | Chevrolet | 3.4M | 15.1% | 3 |
| Oct 2025 | GMC | 1.5M | 6.7% | 4 |
| Oct 2025 | Isuzu | 673K | 3% | 5 |
| Oct 2025 | RAM | 614K | 2.8% | 6 |
| Nov 2025 | Toyota | 11.1M | 49.9% | 1 |
| Nov 2025 | Ford | 5M | 22.5% | 2 |
| Nov 2025 | Chevrolet | 3.4M | 15.1% | 3 |
| Nov 2025 | GMC | 1.5M | 6.7% | 4 |
| Nov 2025 | Isuzu | 673K | 3% | 5 |
| Nov 2025 | RAM | 614K | 2.8% | 6 |
| Dec 2025 | Toyota | 11.1M | 49.9% | 1 |
| Dec 2025 | Ford | 5M | 22.5% | 2 |
| Dec 2025 | Chevrolet | 3.4M | 15.1% | 3 |
| Dec 2025 | GMC | 1.5M | 6.7% | 4 |
| Dec 2025 | Isuzu | 673K | 3% | 5 |
| Dec 2025 | RAM | 614K | 2.8% | 6 |
| Jan 2026 | Toyota | 13.6M | 54.7% | 1 |
| Jan 2026 | Ford | 5M | 20.1% | 2 |
| Jan 2026 | Chevrolet | 3.4M | 13.5% | 3 |
| Jan 2026 | GMC | 1.5M | 6% | 4 |
| Jan 2026 | RAM | 751K | 3% | 5 |
| Jan 2026 | Isuzu | 673K | 2.7% | 6 |
| Feb 2026 | Toyota | 11.1M | 53.6% | 1 |
| Feb 2026 | Ford | 4.1M | 19.7% | 2 |
| Feb 2026 | Chevrolet | 2.7M | 13.2% | 3 |
| Feb 2026 | GMC | 1.5M | 7.2% | 4 |
| Feb 2026 | Isuzu | 673K | 3.2% | 5 |
| Feb 2026 | RAM | 614K | 3% | 6 |
| Mar 2026 | Toyota | 11.1M | 49.8% | 1 |
| Mar 2026 | Ford | 5M | 22.4% | 2 |
| Mar 2026 | Chevrolet | 3.4M | 15% | 3 |
| Mar 2026 | GMC | 1.5M | 6.7% | 4 |
| Mar 2026 | Isuzu | 673K | 3% | 5 |
| Mar 2026 | RAM | 669K | 3% | 6 |
| Apr 2026 | Toyota | 11.1M | 52.3% | 1 |
| Apr 2026 | Ford | 4.1M | 19.3% | 2 |
| Apr 2026 | Chevrolet | 3.4M | 15.8% | 3 |
| Apr 2026 | GMC | 1.5M | 7.1% | 4 |
| Apr 2026 | RAM | 614K | 2.9% | 5 |
| Apr 2026 | Isuzu | 550K | 2.6% | 6 |
| May 2026 | Toyota | 11.1M | 52.2% | 1 |
| May 2026 | Ford | 4.1M | 19.2% | 2 |
| May 2026 | Chevrolet | 3.4M | 15.8% | 3 |
| May 2026 | GMC | 1.5M | 7.1% | 4 |
| May 2026 | RAM | 669K | 3.1% | 5 |
| May 2026 | Isuzu | 550K | 2.6% | 6 |
| Jun 2026 | Toyota | 11.1M | 54.3% | 1 |
| Jun 2026 | Ford | 4.1M | 20% | 2 |
| Jun 2026 | Chevrolet | 2.7M | 13.4% | 3 |
| Jun 2026 | GMC | 1.2M | 6% | 4 |
| Jun 2026 | RAM | 736K | 3.6% | 5 |
| Jun 2026 | Isuzu | 550K | 2.7% | 6 |
| Jul 2026 | Toyota | 11.1M | 54.5% | 1 |
| Jul 2026 | Ford | 4.1M | 20.1% | 2 |
| Jul 2026 | Chevrolet | 2.7M | 13.5% | 3 |
| Jul 2026 | GMC | 1.2M | 6% | 4 |
| Jul 2026 | RAM | 669K | 3.3% | 5 |
| Jul 2026 | Isuzu | 550K | 2.7% | 6 |
| Aug 2026 | Toyota | 11.1M | 52% | 1 |
| Aug 2026 | Ford | 4.1M | 19.2% | 2 |
| Aug 2026 | Chevrolet | 3.4M | 15.7% | 3 |
| Aug 2026 | GMC | 1.5M | 7% | 4 |
| Aug 2026 | Isuzu | 673K | 3.2% | 5 |
| Aug 2026 | RAM | 614K | 2.9% | 6 |
| Sep 2026 | Chevrolet | — | — | — |
| Sep 2026 | Ford | — | — | — |
| Sep 2026 | GMC | — | — | — |
| Sep 2026 | Isuzu | — | — | — |
| Sep 2026 | RAM | — | — | — |
| Sep 2026 | Toyota | — | — | — |

## What is being compared

- **Chevrolet**: Measured on the search term “chevrolet”.
- **Ford**: Measured on the search term “ford”.
- **GMC**: Measured on the search term “gmc”.
- **Isuzu**: Measured on the search term “isuzu”.
- **RAM**: Measured on the search terms “ram 1500” and “ram trucks”, summed into one figure.
- **Toyota**: Measured on the search term “toyota”.

- [Chevrolet](/demand/global-en/brands/chevrolet)
- [Ford](/demand/global-en/brands/ford)
- [GMC](/demand/global-en/brands/gmc)
- [Isuzu](/demand/global-en/brands/isuzu)
- [RAM](/demand/global-en/brands/ram)
- [Toyota](/demand/global-en/brands/toyota)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pickup truck brands worldwide?

In August 2026, Toyota was the most searched among pickup truck brands worldwide, with an estimated 11.1M branded searches and 52% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pickup truck brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pickup-truck-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pickup-truck-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.