---
title: "Pickles brands: Which brands are most popular in search?"
description: "Compare the pickles brands shoppers choose between. Share of Search among Baxters, Heinz, Opies, Branston, Maille and Mrs Elswood, the pickles brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pickles-brands"
publisher: "Brandwave"
---

# Pickles brands: Which brands are most popular in search?

Compare the pickles brands shoppers choose between. Share of Search among Baxters, Heinz, Opies, Branston, Maille and Mrs Elswood, the pickles brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pickles brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Baxters, 48.1%

## Which brand is most popular in search among pickles brands worldwide?

- In August 2026, Baxters was the most searched among pickles brands worldwide, with an estimated 201K branded searches and 48.1% estimated Share of Search within this set.
- Heinz is in 2nd place, 8.6 percentage points behind at 39.5% Share of Search.
- Across the 11 months ending August 2026, Baxters’ estimated Share of Search among pickles brands worldwide increased from 43.8% to 48.1%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide decreased from 43.8% to 39.5%.
- Across the 11 months ending August 2026, Opies’ estimated Share of Search among pickles brands worldwide decreased from 7.2% to 6.5%.
- Across the 11 months ending August 2026, Baxters’ estimated Share of Search among pickles brands worldwide peaked at 52.8% in November 2025 and was lowest at 43.8% in October 2025.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide peaked at 43.8% in October 2025 and was lowest at 33.9% in December 2025.
- Across the 11 months ending August 2026, Opies’ estimated Share of Search among pickles brands worldwide peaked at 9.5% in January 2026 and was lowest at 5.8% in November 2025.
- Across the 11 months ending August 2026, Branston’s estimated Share of Search among pickles brands worldwide peaked at 5.6% in December 2025 and was lowest at 3.5% in January 2026.
- Across the 11 months ending August 2026, Branston, Maille and Mrs Elswood held steady: their estimated Share of Search among pickles brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Baxters vs Heinz: compare search popularity](/demand/global-en/compare/baxters-vs-heinz): 48.1% against 39.5% Share of Search.
- [Baxters vs Opies: compare search popularity](/demand/global-en/compare/baxters-vs-opies): 48.1% against 6.5% Share of Search.
- [Baxters vs Branston: compare search popularity](/demand/global-en/compare/baxters-vs-branston): 48.1% against 4.3% Share of Search.
- [Heinz vs Opies: compare search popularity](/demand/global-en/compare/heinz-vs-opies): 39.5% against 6.5% Share of Search.
- [Heinz vs Branston: compare search popularity](/demand/global-en/compare/branston-vs-heinz): 39.5% against 4.3% Share of Search.
- [Opies vs Branston: compare search popularity](/demand/global-en/compare/branston-vs-opies): 6.5% against 4.3% Share of Search.

## How did search popularity change for pickles brands worldwide in August 2026?

- In August 2026, Heinz gained estimated Share of Search among pickles brands worldwide, from 35.2% to 39.5%.
- In August 2026, Baxters lost estimated Share of Search among pickles brands worldwide, from 52.4% to 48.1%.
- In August 2026, Opies lost estimated Share of Search among pickles brands worldwide, from 7.1% to 6.5%.
- Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Baxters | 48.1% | 201K | 0.0% | Baxters |
| 2 | Heinz | 39.5% | 165K | +22.2% | Heinz |
| 3 | Opies | 6.5% | 27.1K | 0.0% | Opies |
| 4 | Branston | 4.3% | 18.1K | +22.3% | Branston |
| 5 | Maille | 1.3% | 5.4K | 0.0% | Maille |
| 6 | Mrs Elswood | 0.24% | 1K | +108.3% | Mrs Elswood |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baxters | 201K | 43.8% | 1 |
| Oct 2025 | Heinz | 201K | 43.8% | 2 |
| Oct 2025 | Opies | 33.1K | 7.2% | 3 |
| Oct 2025 | Branston | 18.1K | 3.9% | 4 |
| Oct 2025 | Maille | 5.4K | 1.2% | 5 |
| Oct 2025 | Mrs Elswood | 480 | 0.1% | 6 |
| Nov 2025 | Baxters | 246K | 52.8% | 1 |
| Nov 2025 | Heinz | 165K | 35.4% | 2 |
| Nov 2025 | Opies | 27.1K | 5.8% | 3 |
| Nov 2025 | Branston | 22.2K | 4.8% | 4 |
| Nov 2025 | Maille | 5.4K | 1.2% | 5 |
| Nov 2025 | Mrs Elswood | 480 | 0.1% | 6 |
| Dec 2025 | Baxters | 201K | 50.5% | 1 |
| Dec 2025 | Heinz | 135K | 33.9% | 2 |
| Dec 2025 | Opies | 33.1K | 8.3% | 3 |
| Dec 2025 | Branston | 22.2K | 5.6% | 4 |
| Dec 2025 | Maille | 6.6K | 1.7% | 5 |
| Dec 2025 | Mrs Elswood | 480 | 0.12% | 6 |
| Jan 2026 | Baxters | 201K | 46.9% | 1 |
| Jan 2026 | Heinz | 165K | 38.5% | 2 |
| Jan 2026 | Opies | 40.5K | 9.5% | 3 |
| Jan 2026 | Branston | 14.8K | 3.5% | 4 |
| Jan 2026 | Maille | 6.6K | 1.5% | 5 |
| Jan 2026 | Mrs Elswood | 590 | 0.14% | 6 |
| Feb 2026 | Baxters | 201K | 51.9% | 1 |
| Feb 2026 | Heinz | 135K | 34.9% | 2 |
| Feb 2026 | Opies | 27.1K | 7% | 3 |
| Feb 2026 | Branston | 18.1K | 4.7% | 4 |
| Feb 2026 | Maille | 5.4K | 1.4% | 5 |
| Feb 2026 | Mrs Elswood | 590 | 0.15% | 6 |
| Mar 2026 | Baxters | 201K | 47.4% | 1 |
| Mar 2026 | Heinz | 165K | 38.9% | 2 |
| Mar 2026 | Opies | 33.1K | 7.8% | 3 |
| Mar 2026 | Branston | 18.1K | 4.3% | 4 |
| Mar 2026 | Maille | 6.6K | 1.6% | 5 |
| Mar 2026 | Mrs Elswood | 590 | 0.14% | 6 |
| Apr 2026 | Baxters | 201K | 46.6% | 1 |
| Apr 2026 | Heinz | 165K | 38.2% | 2 |
| Apr 2026 | Opies | 40.5K | 9.4% | 3 |
| Apr 2026 | Branston | 18.1K | 4.2% | 4 |
| Apr 2026 | Maille | 6.6K | 1.5% | 5 |
| Apr 2026 | Mrs Elswood | 590 | 0.14% | 6 |
| May 2026 | Baxters | 201K | 48% | 1 |
| May 2026 | Heinz | 165K | 39.4% | 2 |
| May 2026 | Opies | 27.1K | 6.5% | 3 |
| May 2026 | Branston | 18.1K | 4.3% | 4 |
| May 2026 | Maille | 6.6K | 1.6% | 5 |
| May 2026 | Mrs Elswood | 590 | 0.14% | 6 |
| Jun 2026 | Baxters | 201K | 48.6% | 1 |
| Jun 2026 | Heinz | 165K | 39.9% | 2 |
| Jun 2026 | Opies | 27.1K | 6.5% | 3 |
| Jun 2026 | Branston | 14.8K | 3.6% | 4 |
| Jun 2026 | Maille | 5.4K | 1.3% | 5 |
| Jun 2026 | Mrs Elswood | 590 | 0.14% | 6 |
| Jul 2026 | Baxters | 201K | 52.4% | 1 |
| Jul 2026 | Heinz | 135K | 35.2% | 2 |
| Jul 2026 | Opies | 27.1K | 7.1% | 3 |
| Jul 2026 | Branston | 14.8K | 3.9% | 4 |
| Jul 2026 | Maille | 5.4K | 1.4% | 5 |
| Jul 2026 | Mrs Elswood | 480 | 0.13% | 6 |
| Aug 2026 | Baxters | 201K | 48.1% | 1 |
| Aug 2026 | Heinz | 165K | 39.5% | 2 |
| Aug 2026 | Opies | 27.1K | 6.5% | 3 |
| Aug 2026 | Branston | 18.1K | 4.3% | 4 |
| Aug 2026 | Maille | 5.4K | 1.3% | 5 |
| Aug 2026 | Mrs Elswood | 1K | 0.24% | 6 |
| Sep 2026 | Baxters | — | — | — |
| Sep 2026 | Branston | — | — | — |
| Sep 2026 | Heinz | — | — | — |
| Sep 2026 | Maille | — | — | — |
| Sep 2026 | Mrs Elswood | — | — | — |
| Sep 2026 | Opies | — | — | — |

## What is being compared

- **Baxters**: Measured on the search term “baxters”.
- **Branston**: Measured on the search term “branston”.
- **Heinz**: Measured on the search term “heinz”.
- **Maille**: Measured on the search term “maille mustard”.
- **Mrs Elswood**: Measured on the search term “mrs elswood”.
- **Opies**: Measured on the search term “opies”.

- [Baxters](/demand/global-en/brands/baxters)
- [Branston](/demand/global-en/brands/branston)
- [Heinz](/demand/global-en/brands/heinz)
- [Maille](/demand/global-en/brands/maille)
- [Mrs Elswood](/demand/global-en/brands/mrs-elswood)
- [Opies](/demand/global-en/brands/opies)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pickles brands worldwide?

In August 2026, Baxters was the most searched among pickles brands worldwide, with an estimated 201K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pickles brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pickles-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pickles-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.