---
title: "Pickleball paddles: Which brands are most popular in search?"
description: "Compare the pickleball paddles people buy. Share of Search among JOOLA, Head, Franklin, Selkirk, Engage and Paddletek, the pickleball paddles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pickleball-paddles"
publisher: "Brandwave"
---

# Pickleball paddles: Which brands are most popular in search?

Compare the pickleball paddles people buy. Share of Search among JOOLA, Head, Franklin, Selkirk, Engage and Paddletek, the pickleball paddles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pickleball paddles
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: JOOLA, 28.6%

## Which brand is most popular in search among pickleball paddles worldwide?

- In August 2026, JOOLA was the most searched among pickleball paddles worldwide, with an estimated 14.8K branded searches and 28.6% estimated Share of Search within this set.
- Head is in 2nd place, 5.2 percentage points behind at 23.4% Share of Search.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball paddles worldwide increased from 21.3% to 28.6%.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among pickleball paddles worldwide decreased from 31.8% to 23.4%.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball paddles worldwide increased from 17.4% to 19.1%.
- Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball paddles worldwide increased from 11.6% to 15.7%.
- Across the 11 months ending August 2026, Engage’s estimated Share of Search among pickleball paddles worldwide decreased from 11.6% to 8.5%.
- Across the 11 months ending August 2026, Paddletek’s estimated Share of Search among pickleball paddles worldwide decreased from 6.2% to 4.6%.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball paddles worldwide peaked at 32.4% in June 2026 and was lowest at 17.6% in January 2026.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among pickleball paddles worldwide peaked at 31.9% in February 2026 and was lowest at 21.3% in July 2026.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball paddles worldwide peaked at 26.3% in January 2026 and was lowest at 17.4% in October 2025.
- Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball paddles worldwide peaked at 18.5% in March 2026 and was lowest at 11.6% in October 2025.
- Across the 11 months ending August 2026, Engage’s estimated Share of Search among pickleball paddles worldwide peaked at 11.6% in October 2025 and was lowest at 7.8% in February 2026.
- Across the 11 months ending August 2026, Paddletek’s estimated Share of Search among pickleball paddles worldwide peaked at 6.2% in October 2025 and was lowest at 3.4% in April 2026.
- Across the 11 months ending August 2026, JOOLA rose from 2nd to 1st among pickleball paddles worldwide.
- Across the 11 months ending August 2026, Head fell from 1st to 2nd among pickleball paddles worldwide.
- Across the 11 months ending August 2026, Selkirk rose from 5th to 4th among pickleball paddles worldwide.
- Across the 11 months ending August 2026, Engage fell from 4th to 5th among pickleball paddles worldwide.

## Compare search popularity between leading brands

- [JOOLA vs Head: compare search popularity](/demand/global-en/compare/head-vs-joola): 28.6% against 23.4% Share of Search.
- [JOOLA vs Franklin: compare search popularity](/demand/global-en/compare/franklin-vs-joola): 28.6% against 19.1% Share of Search.
- [JOOLA vs Selkirk: compare search popularity](/demand/global-en/compare/joola-vs-selkirk): 28.6% against 15.7% Share of Search.
- [JOOLA vs Engage: compare search popularity](/demand/global-en/compare/engage-vs-joola): 28.6% against 8.5% Share of Search.
- [Head vs Franklin: compare search popularity](/demand/global-en/compare/franklin-vs-head): 23.4% against 19.1% Share of Search.
- [Head vs Selkirk: compare search popularity](/demand/global-en/compare/head-vs-selkirk): 23.4% against 15.7% Share of Search.
- [Head vs Engage: compare search popularity](/demand/global-en/compare/engage-vs-head): 23.4% against 8.5% Share of Search.
- [Franklin vs Selkirk: compare search popularity](/demand/global-en/compare/franklin-vs-selkirk): 19.1% against 15.7% Share of Search.
- [Franklin vs Engage: compare search popularity](/demand/global-en/compare/engage-vs-franklin): 19.1% against 8.5% Share of Search.
- [Selkirk vs Engage: compare search popularity](/demand/global-en/compare/engage-vs-selkirk): 15.7% against 8.5% Share of Search.

## How did search popularity change for pickleball paddles worldwide in August 2026?

- In August 2026, Head gained estimated Share of Search among pickleball paddles worldwide, from 21.3% to 23.4%.
- In August 2026, Franklin gained estimated Share of Search among pickleball paddles worldwide, from 17.5% to 19.1%.
- In August 2026, Engage gained estimated Share of Search among pickleball paddles worldwide, from 7.8% to 8.5%.
- In August 2026, Paddletek gained estimated Share of Search among pickleball paddles worldwide, from 4.1% to 4.6%.
- In August 2026, JOOLA lost estimated Share of Search among pickleball paddles worldwide, from 31.9% to 28.6%.
- In August 2026, Selkirk lost estimated Share of Search among pickleball paddles worldwide, from 17.5% to 15.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JOOLA | 28.6% | 14.8K | 0.0% | JOOLA |
| 2 | Head | 23.4% | 12.1K | +22.2% | Head |
| 3 | Franklin | 19.1% | 9.9K | +22.2% | Franklin |
| 4 | Selkirk | 15.7% | 8.1K | 0.0% | Selkirk |
| 5 | Engage | 8.5% | 4.4K | +22.2% | Engage |
| 6 | Paddletek | 4.6% | 2.4K | +26.3% | Paddletek |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Head | 14.8K | 31.8% | 1 |
| Oct 2025 | JOOLA | 9.9K | 21.3% | 2 |
| Oct 2025 | Franklin | 8.1K | 17.4% | 3 |
| Oct 2025 | Engage | 5.4K | 11.6% | 4 |
| Oct 2025 | Selkirk | 5.4K | 11.6% | 5 |
| Oct 2025 | Paddletek | 2.9K | 6.2% | 6 |
| Nov 2025 | Head | 14.8K | 27.2% | 1 |
| Nov 2025 | JOOLA | 14.8K | 27.2% | 2 |
| Nov 2025 | Franklin | 9.9K | 18.2% | 3 |
| Nov 2025 | Selkirk | 6.6K | 12.1% | 4 |
| Nov 2025 | Engage | 5.4K | 9.9% | 5 |
| Nov 2025 | Paddletek | 2.9K | 5.3% | 6 |
| Dec 2025 | Head | 14.8K | 28.4% | 1 |
| Dec 2025 | JOOLA | 12.1K | 23.2% | 2 |
| Dec 2025 | Franklin | 9.9K | 19% | 3 |
| Dec 2025 | Selkirk | 8.1K | 15.5% | 4 |
| Dec 2025 | Engage | 4.4K | 8.4% | 5 |
| Dec 2025 | Paddletek | 2.9K | 5.6% | 6 |
| Jan 2026 | Franklin | 14.8K | 26.3% | 1 |
| Jan 2026 | Head | 14.8K | 26.3% | 2 |
| Jan 2026 | JOOLA | 9.9K | 17.6% | 3 |
| Jan 2026 | Selkirk | 9.9K | 17.6% | 4 |
| Jan 2026 | Engage | 4.4K | 7.8% | 5 |
| Jan 2026 | Paddletek | 2.4K | 4.3% | 6 |
| Feb 2026 | Head | 14.8K | 31.9% | 1 |
| Feb 2026 | JOOLA | 9.9K | 21.3% | 2 |
| Feb 2026 | Franklin | 8.1K | 17.5% | 3 |
| Feb 2026 | Selkirk | 8.1K | 17.5% | 4 |
| Feb 2026 | Engage | 3.6K | 7.8% | 5 |
| Feb 2026 | Paddletek | 1.9K | 4.1% | 6 |
| Mar 2026 | Head | 14.8K | 27.7% | 1 |
| Mar 2026 | JOOLA | 12.1K | 22.6% | 2 |
| Mar 2026 | Franklin | 9.9K | 18.5% | 3 |
| Mar 2026 | Selkirk | 9.9K | 18.5% | 4 |
| Mar 2026 | Engage | 4.4K | 8.2% | 5 |
| Mar 2026 | Paddletek | 2.4K | 4.5% | 6 |
| Apr 2026 | Head | 14.8K | 26.1% | 1 |
| Apr 2026 | JOOLA | 14.8K | 26.1% | 2 |
| Apr 2026 | Franklin | 9.9K | 17.5% | 3 |
| Apr 2026 | Selkirk | 9.9K | 17.5% | 4 |
| Apr 2026 | Engage | 5.4K | 9.5% | 5 |
| Apr 2026 | Paddletek | 1.9K | 3.4% | 6 |
| May 2026 | JOOLA | 14.8K | 27.2% | 1 |
| May 2026 | Head | 12.1K | 22.2% | 2 |
| May 2026 | Franklin | 9.9K | 18.2% | 3 |
| May 2026 | Selkirk | 9.9K | 18.2% | 4 |
| May 2026 | Engage | 5.4K | 9.9% | 5 |
| May 2026 | Paddletek | 2.4K | 4.4% | 6 |
| Jun 2026 | JOOLA | 14.8K | 32.4% | 1 |
| Jun 2026 | Head | 9.9K | 21.7% | 2 |
| Jun 2026 | Franklin | 8.1K | 17.7% | 3 |
| Jun 2026 | Selkirk | 6.6K | 14.4% | 4 |
| Jun 2026 | Engage | 4.4K | 9.6% | 5 |
| Jun 2026 | Paddletek | 1.9K | 4.2% | 6 |
| Jul 2026 | JOOLA | 14.8K | 31.9% | 1 |
| Jul 2026 | Head | 9.9K | 21.3% | 2 |
| Jul 2026 | Franklin | 8.1K | 17.5% | 3 |
| Jul 2026 | Selkirk | 8.1K | 17.5% | 4 |
| Jul 2026 | Engage | 3.6K | 7.8% | 5 |
| Jul 2026 | Paddletek | 1.9K | 4.1% | 6 |
| Aug 2026 | JOOLA | 14.8K | 28.6% | 1 |
| Aug 2026 | Head | 12.1K | 23.4% | 2 |
| Aug 2026 | Franklin | 9.9K | 19.1% | 3 |
| Aug 2026 | Selkirk | 8.1K | 15.7% | 4 |
| Aug 2026 | Engage | 4.4K | 8.5% | 5 |
| Aug 2026 | Paddletek | 2.4K | 4.6% | 6 |
| Sep 2026 | Engage | — | — | — |
| Sep 2026 | Franklin | — | — | — |
| Sep 2026 | Head | — | — | — |
| Sep 2026 | JOOLA | — | — | — |
| Sep 2026 | Paddletek | — | — | — |
| Sep 2026 | Selkirk | — | — | — |

## What is being compared

- **Engage**: Measured on the search term “engage pickleball”.
- **Franklin**: Measured on the search term “franklin pickleball”.
- **Head**: Measured on the search term “head padel”.
- **JOOLA**: Measured on the search term “joola pickleball”.
- **Paddletek**: Measured on the search term “paddletek paddle”.
- **Selkirk**: Measured on the search term “selkirk pickleball”.

- [Engage](/demand/global-en/brands/engage)
- [Franklin](/demand/global-en/brands/franklin)
- [Head](/demand/global-en/brands/head)
- [JOOLA](/demand/global-en/brands/joola)
- [Paddletek](/demand/global-en/brands/paddletek)
- [Selkirk](/demand/global-en/brands/selkirk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pickleball paddles worldwide?

In August 2026, JOOLA was the most searched among pickleball paddles worldwide, with an estimated 14.8K branded searches and 28.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pickleball paddles: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pickleball-paddles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pickleball-paddles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.