---
title: "Franklin vs Selkirk: Which is searched more?"
description: "Which is more popular in search, Franklin or Selkirk? Compare estimated monthly branded-search demand and Share of Search inside the Pickleball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/franklin-vs-selkirk"
publisher: "Brandwave"
---

# Franklin vs Selkirk: Which is searched more?

Which is more popular in search, Franklin or Selkirk? Compare estimated monthly branded-search demand and Share of Search inside the Pickleball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Franklin and Selkirk
- **Competitive set**: Pickleball brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Franklin Share of Search**: 18.1%
- **Selkirk Share of Search**: 14.8%

## Which is more popular in search, Franklin or Selkirk?

- In September 2026, Franklin had more branded searches than Selkirk among pickleball brands worldwide. Franklin was estimated to have 9.9K branded searches compared to Selkirk’s 8.1K, and held an 18.1% Share of Search versus Selkirk’s 14.8%.
- Franklin was ahead of Selkirk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball brands worldwide moved from 20.7% to 18.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball brands worldwide moved from 13.8% to 14.8%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

## How did search popularity change for pickleball brands worldwide in September 2026?

- Estimated monthly branded searches for Selkirk worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
- Estimated monthly branded searches for Franklin worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

## Month by month

| Month | Franklin estimated searches | Franklin Share of Search | Franklin rank | Selkirk estimated searches | Selkirk Share of Search | Selkirk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 20.7% | 3 | 5.4K | 13.8% | 5 |
| Nov 2025 | 9.9K | 19.1% | 3 | 6.6K | 12.7% | 4 |
| Dec 2025 | 9.9K | 21.6% | 2 | 8.1K | 17.7% | 4 |
| Jan 2026 | 14.8K | 28.6% | 1 | 9.9K | 19.1% | 3 |
| Feb 2026 | 8.1K | 20.7% | 2 | 8.1K | 20.7% | 3 |
| Mar 2026 | 9.9K | 21.2% | 2 | 9.9K | 21.2% | 3 |
| Apr 2026 | 9.9K | 20.1% | 2 | 9.9K | 20.1% | 3 |
| May 2026 | 9.9K | 19.2% | 3 | 9.9K | 19.2% | 4 |
| Jun 2026 | 8.1K | 16.8% | 3 | 6.6K | 13.7% | 4 |
| Jul 2026 | 8.1K | 16.3% | 3 | 8.1K | 16.3% | 4 |
| Aug 2026 | 9.9K | 17.8% | 3 | 8.1K | 14.5% | 4 |
| Sep 2026 | 9.9K | 18.1% | 3 | 8.1K | 14.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Franklin’s and Selkirk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Franklin**: Measured on the search term “franklin pickleball”.
- **Selkirk**: Measured on the search term “selkirk pickleball”.

- [Franklin profile](/demand/global-en/brands/franklin)
- [Selkirk profile](/demand/global-en/brands/selkirk)
- [All pickleball brands worldwide](/demand/global-en/categories/pickleball-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Franklin or Selkirk?

In September 2026, Franklin had more branded searches than Selkirk among pickleball brands worldwide. Franklin was estimated to have 9.9K branded searches compared to Selkirk’s 8.1K, and held an 18.1% Share of Search versus Selkirk’s 14.8%.

## Cite this page

Brandwave. "Franklin vs Selkirk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/franklin-vs-selkirk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/franklin-vs-selkirk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.