--- title: "Pickleball brands: Which are searched most?" description: "Compare the pickleball brands people buy. Share of Search among Six Zero, JOOLA, Franklin, Selkirk and Onix, the pickleball brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pickleball-brands" publisher: "Brandwave" --- # Pickleball brands: Which are searched most? Compare the pickleball brands people buy. Share of Search among Six Zero, JOOLA, Franklin, Selkirk and Onix, the pickleball brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pickleball brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Six Zero, 33.1% ## Which brand is most popular in search among pickleball brands worldwide? - In September 2026, Six Zero was the most searched among pickleball brands worldwide, with an estimated 18.1K branded searches and 33.1% estimated Share of Search within this set. - JOOLA is in 2nd place, 6 percentage points behind at 27% Share of Search. - Across the 12 months ending September 2026, Six Zero’s estimated Share of Search among pickleball brands worldwide increased from 25.3% to 33.1%. - Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among pickleball brands worldwide increased from 25.3% to 27%. - Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball brands worldwide decreased from 20.7% to 18.1%. - Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball brands worldwide increased from 13.8% to 14.8%. - Across the 12 months ending September 2026, Onix’s estimated Share of Search among pickleball brands worldwide decreased from 14.9% to 7%. - Across the 12 months ending September 2026, Six Zero’s estimated Share of Search among pickleball brands worldwide peaked at 33.1% in September 2026 and was lowest at 19.1% in January 2026. - Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among pickleball brands worldwide peaked at 30.8% in June 2026 and was lowest at 19.1% in January 2026. - Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball brands worldwide peaked at 28.6% in January 2026 and was lowest at 16.3% in July 2026. - Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball brands worldwide peaked at 21.2% in March 2026 and was lowest at 12.7% in November 2025. - Across the 12 months ending September 2026, Six Zero rose from 2nd to 1st among pickleball brands worldwide. - Across the 12 months ending September 2026, JOOLA fell from 1st to 2nd among pickleball brands worldwide. - Across the 12 months ending September 2026, Selkirk rose from 5th to 4th among pickleball brands worldwide. - Across the 12 months ending September 2026, Onix fell from 4th to 5th among pickleball brands worldwide. ## Compare search popularity between leading brands - [Six Zero vs JOOLA: compare search popularity](/demand/global-en/compare/joola-vs-six-zero): 33.1% against 27% Share of Search. - [Six Zero vs Franklin: compare search popularity](/demand/global-en/compare/franklin-vs-six-zero): 33.1% against 18.1% Share of Search. - [Six Zero vs Selkirk: compare search popularity](/demand/global-en/compare/selkirk-vs-six-zero): 33.1% against 14.8% Share of Search. - [Six Zero vs Onix: compare search popularity](/demand/global-en/compare/onix-vs-six-zero): 33.1% against 7% Share of Search. - [JOOLA vs Franklin: compare search popularity](/demand/global-en/compare/franklin-vs-joola): 27% against 18.1% Share of Search. - [JOOLA vs Selkirk: compare search popularity](/demand/global-en/compare/joola-vs-selkirk): 27% against 14.8% Share of Search. - [JOOLA vs Onix: compare search popularity](/demand/global-en/compare/joola-vs-onix): 27% against 7% Share of Search. - [Franklin vs Selkirk: compare search popularity](/demand/global-en/compare/franklin-vs-selkirk): 18.1% against 14.8% Share of Search. - [Franklin vs Onix: compare search popularity](/demand/global-en/compare/franklin-vs-onix): 18.1% against 7% Share of Search. - [Selkirk vs Onix: compare search popularity](/demand/global-en/compare/onix-vs-selkirk): 14.8% against 7% Share of Search. ## How did search popularity change for pickleball brands worldwide in September 2026? - In September 2026, Six Zero gained estimated Share of Search among pickleball brands worldwide, from 32.5% to 33.1%. - In September 2026, Onix lost estimated Share of Search among pickleball brands worldwide, from 8.7% to 7%. - Estimated monthly branded searches for Selkirk worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026. - Estimated monthly branded searches for JOOLA worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026. - Estimated monthly branded searches for Franklin worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Six Zero | 33.1% | 18.1K | 0.0% | Six Zero | | 2 | JOOLA | 27% | 14.8K | 0.0% | JOOLA | | 3 | Franklin | 18.1% | 9.9K | 0.0% | Franklin | | 4 | Selkirk | 14.8% | 8.1K | 0.0% | Selkirk | | 5 | Onix | 7% | 3.9K | -20.6% | Onix | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | JOOLA | 9.9K | 25.3% | 1 | | Oct 2025 | Six Zero | 9.9K | 25.3% | 2 | | Oct 2025 | Franklin | 8.1K | 20.7% | 3 | | Oct 2025 | Onix | 5.8K | 14.9% | 4 | | Oct 2025 | Selkirk | 5.4K | 13.8% | 5 | | Nov 2025 | JOOLA | 14.8K | 28.5% | 1 | | Nov 2025 | Six Zero | 14.8K | 28.5% | 2 | | Nov 2025 | Franklin | 9.9K | 19.1% | 3 | | Nov 2025 | Selkirk | 6.6K | 12.7% | 4 | | Nov 2025 | Onix | 5.8K | 11.3% | 5 | | Dec 2025 | JOOLA | 12.1K | 26.4% | 1 | | Dec 2025 | Franklin | 9.9K | 21.6% | 2 | | Dec 2025 | Six Zero | 9.9K | 21.6% | 3 | | Dec 2025 | Selkirk | 8.1K | 17.7% | 4 | | Dec 2025 | Onix | 5.8K | 12.8% | 5 | | Jan 2026 | Franklin | 14.8K | 28.6% | 1 | | Jan 2026 | JOOLA | 9.9K | 19.1% | 2 | | Jan 2026 | Selkirk | 9.9K | 19.1% | 3 | | Jan 2026 | Six Zero | 9.9K | 19.1% | 4 | | Jan 2026 | Onix | 7.2K | 14% | 5 | | Feb 2026 | JOOLA | 9.9K | 25.4% | 1 | | Feb 2026 | Franklin | 8.1K | 20.7% | 2 | | Feb 2026 | Selkirk | 8.1K | 20.7% | 3 | | Feb 2026 | Six Zero | 8.1K | 20.7% | 4 | | Feb 2026 | Onix | 4.8K | 12.4% | 5 | | Mar 2026 | JOOLA | 12.1K | 25.9% | 1 | | Mar 2026 | Franklin | 9.9K | 21.2% | 2 | | Mar 2026 | Selkirk | 9.9K | 21.2% | 3 | | Mar 2026 | Six Zero | 9.9K | 21.2% | 4 | | Mar 2026 | Onix | 4.8K | 10.4% | 5 | | Apr 2026 | JOOLA | 14.8K | 30% | 1 | | Apr 2026 | Franklin | 9.9K | 20.1% | 2 | | Apr 2026 | Selkirk | 9.9K | 20.1% | 3 | | Apr 2026 | Six Zero | 9.9K | 20.1% | 4 | | Apr 2026 | Onix | 4.8K | 9.8% | 5 | | May 2026 | JOOLA | 14.8K | 28.7% | 1 | | May 2026 | Six Zero | 12.1K | 23.5% | 2 | | May 2026 | Franklin | 9.9K | 19.2% | 3 | | May 2026 | Selkirk | 9.9K | 19.2% | 4 | | May 2026 | Onix | 4.8K | 9.4% | 5 | | Jun 2026 | JOOLA | 14.8K | 30.8% | 1 | | Jun 2026 | Six Zero | 14.8K | 30.8% | 2 | | Jun 2026 | Franklin | 8.1K | 16.8% | 3 | | Jun 2026 | Selkirk | 6.6K | 13.7% | 4 | | Jun 2026 | Onix | 3.8K | 8% | 5 | | Jul 2026 | JOOLA | 14.8K | 29.8% | 1 | | Jul 2026 | Six Zero | 14.8K | 29.8% | 2 | | Jul 2026 | Franklin | 8.1K | 16.3% | 3 | | Jul 2026 | Selkirk | 8.1K | 16.3% | 4 | | Jul 2026 | Onix | 3.8K | 7.7% | 5 | | Aug 2026 | Six Zero | 18.1K | 32.5% | 1 | | Aug 2026 | JOOLA | 14.8K | 26.5% | 2 | | Aug 2026 | Franklin | 9.9K | 17.8% | 3 | | Aug 2026 | Selkirk | 8.1K | 14.5% | 4 | | Aug 2026 | Onix | 4.8K | 8.7% | 5 | | Sep 2026 | Six Zero | 18.1K | 33.1% | 1 | | Sep 2026 | JOOLA | 14.8K | 27% | 2 | | Sep 2026 | Franklin | 9.9K | 18.1% | 3 | | Sep 2026 | Selkirk | 8.1K | 14.8% | 4 | | Sep 2026 | Onix | 3.9K | 7% | 5 | ## What is being compared - **Franklin**: Measured on the search term “franklin pickleball”. - **JOOLA**: Measured on the search term “joola pickleball”. - **Onix**: Measured on the search terms “onix ball”, “onix pickleball” and “onix pickleball ball”, summed into one figure. - **Selkirk**: Measured on the search term “selkirk pickleball”. - **Six Zero**: Measured on the search term “six zero”. - [Franklin](/demand/global-en/brands/franklin) - [JOOLA](/demand/global-en/brands/joola) - [Onix](/demand/global-en/brands/onix) - [Selkirk](/demand/global-en/brands/selkirk) - [Six Zero](/demand/global-en/brands/six-zero) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pickleball brands worldwide? In September 2026, Six Zero was the most searched among pickleball brands worldwide, with an estimated 18.1K branded searches and 33.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pickleball brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pickleball-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pickleball-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.