--- title: "Picker brands: Which are searched most?" description: "Compare the picker brands people buy. Share of Search among Crown, Jungheinrich and Hyster, the picker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/picker-brands" publisher: "Brandwave" --- # Picker brands: Which are searched most? Compare the picker brands people buy. Share of Search among Crown, Jungheinrich and Hyster, the picker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Picker brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Crown, 68.1% ## Which brand is most popular in search among picker brands worldwide? - In September 2026, Crown was the most searched among picker brands worldwide, with an estimated 12.1K branded searches and 68.1% estimated Share of Search within this set. - Jungheinrich is in 2nd place, 37.7 percentage points behind at 30.4% Share of Search. - Across the 12 months ending September 2026, Crown’s estimated Share of Search among picker brands worldwide decreased from 72.1% to 68.1%. - Across the 12 months ending September 2026, Jungheinrich’s estimated Share of Search among picker brands worldwide increased from 26.3% to 30.4%. - Across the 12 months ending September 2026, Crown’s estimated Share of Search among picker brands worldwide peaked at 75.8% in January 2026 and was lowest at 68.1% in July 2026. - Across the 12 months ending September 2026, Jungheinrich’s estimated Share of Search among picker brands worldwide peaked at 30.4% in July 2026 and was lowest at 22.5% in January 2026. - Across the 12 months ending September 2026, Hyster held steady: its estimated Share of Search among picker brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Crown vs Jungheinrich: compare search popularity](/demand/global-en/compare/crown-vs-jungheinrich): 68.1% against 30.4% Share of Search. ## How did search popularity change for picker brands worldwide in September 2026? - Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026. - Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Crown | 68.1% | 12.1K | 0.0% | Crown Equipment Corporation | | 2 | Jungheinrich | 30.4% | 5.4K | 0.0% | Jungheinrich AG | | 3 | Hyster | 1.5% | 260 | 0.0% | Hyster-Yale Materials Handling, Inc. | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crown | 14.8K | 72.1% | 1 | | Oct 2025 | Jungheinrich | 5.4K | 26.3% | 2 | | Oct 2025 | Hyster | 320 | 1.6% | 3 | | Nov 2025 | Crown | 12.1K | 71.9% | 1 | | Nov 2025 | Jungheinrich | 4.4K | 26.2% | 2 | | Nov 2025 | Hyster | 320 | 1.9% | 3 | | Dec 2025 | Crown | 12.1K | 72.2% | 1 | | Dec 2025 | Jungheinrich | 4.4K | 26.3% | 2 | | Dec 2025 | Hyster | 260 | 1.6% | 3 | | Jan 2026 | Crown | 14.8K | 75.8% | 1 | | Jan 2026 | Jungheinrich | 4.4K | 22.5% | 2 | | Jan 2026 | Hyster | 320 | 1.6% | 3 | | Feb 2026 | Crown | 12.1K | 71.9% | 1 | | Feb 2026 | Jungheinrich | 4.4K | 26.2% | 2 | | Feb 2026 | Hyster | 320 | 1.9% | 3 | | Mar 2026 | Crown | 14.8K | 72.3% | 1 | | Mar 2026 | Jungheinrich | 5.4K | 26.4% | 2 | | Mar 2026 | Hyster | 260 | 1.3% | 3 | | Apr 2026 | Crown | 14.8K | 72.5% | 1 | | Apr 2026 | Jungheinrich | 5.4K | 26.5% | 2 | | Apr 2026 | Hyster | 210 | 1% | 3 | | May 2026 | Crown | 12.1K | 72.2% | 1 | | May 2026 | Jungheinrich | 4.4K | 26.3% | 2 | | May 2026 | Hyster | 260 | 1.6% | 3 | | Jun 2026 | Crown | 14.8K | 72.3% | 1 | | Jun 2026 | Jungheinrich | 5.4K | 26.4% | 2 | | Jun 2026 | Hyster | 260 | 1.3% | 3 | | Jul 2026 | Crown | 12.1K | 68.1% | 1 | | Jul 2026 | Jungheinrich | 5.4K | 30.4% | 2 | | Jul 2026 | Hyster | 260 | 1.5% | 3 | | Aug 2026 | Crown | 12.1K | 68.1% | 1 | | Aug 2026 | Jungheinrich | 5.4K | 30.4% | 2 | | Aug 2026 | Hyster | 260 | 1.5% | 3 | | Sep 2026 | Crown | 12.1K | 68.1% | 1 | | Sep 2026 | Jungheinrich | 5.4K | 30.4% | 2 | | Sep 2026 | Hyster | 260 | 1.5% | 3 | ## What is being compared - **Crown**: Measured on the search term “crown fork lift”. - **Hyster**: Measured on the search term “hyster 155”. - **Jungheinrich**: Measured on the search term “jungheinrich forklifts”. - [Crown](/demand/global-en/brands/crown) - [Hyster](/demand/global-en/brands/hyster) - [Jungheinrich](/demand/global-en/brands/jungheinrich) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among picker brands worldwide? In September 2026, Crown was the most searched among picker brands worldwide, with an estimated 12.1K branded searches and 68.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Picker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/picker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/picker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.