---
title: "Epson vs HP: Which is searched more?"
description: "Which is more popular in search, Epson or HP? Compare estimated monthly branded-search demand and Share of Search inside the Photo printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/photo-printer-brands/compare/epson-vs-hp"
publisher: "Brandwave"
---

# Epson vs HP: Which is searched more?

Which is more popular in search, Epson or HP? Compare estimated monthly branded-search demand and Share of Search inside the Photo printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Epson and HP
- **Competitive set**: Photo printer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Epson Share of Search**: 45.1%
- **HP Share of Search**: 12.7%

## Which is more popular in search, Epson or HP?

- In August 2026, Epson had more branded searches than HP among photo printer brands worldwide. Epson was estimated to have 1.1M branded searches compared to HP’s 316K, and held a 45.1% Share of Search versus HP’s 12.7%.
- Epson was ahead of HP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among photo printer brands worldwide moved from 55.7% to 45.1%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among photo printer brands worldwide moved from 20.1% to 12.7%, and its estimated monthly branded searches moved from 396K to 316K.

## How did search popularity change for photo printer brands worldwide in August 2026?

- In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%.
- In August 2026, Epson lost estimated Share of Search among photo printer brands worldwide, from 57.4% to 45.1%.
- In August 2026, HP lost estimated Share of Search among photo printer brands worldwide, from 16.4% to 12.7%.

## Month by month

| Month | Epson estimated searches | Epson Share of Search | Epson rank | HP estimated searches | HP Share of Search | HP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 55.7% | 1 | 396K | 20.1% | 2 |
| Nov 2025 | 1.1M | 56.9% | 1 | 379K | 19.2% | 2 |
| Dec 2025 | 1.1M | 55.9% | 1 | 386K | 20% | 2 |
| Jan 2026 | 1.3M | 57.9% | 1 | 391K | 17.7% | 2 |
| Feb 2026 | 1M | 55.4% | 1 | 374K | 19.9% | 2 |
| Mar 2026 | 1.1M | 56% | 1 | 374K | 19.6% | 2 |
| Apr 2026 | 1M | 56.1% | 1 | 371K | 19.8% | 2 |
| May 2026 | 1M | 56.7% | 1 | 312K | 17% | 2 |
| Jun 2026 | 1.1M | 58.3% | 1 | 313K | 16.8% | 2 |
| Jul 2026 | 1.1M | 57.4% | 1 | 313K | 16.4% | 3 |
| Aug 2026 | 1.1M | 45.1% | 1 | 316K | 12.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Epson’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Epson**: Measured on the search terms “epson”, “epson com”, “epson ecotank”, “epson printer” and “printer epson”, summed into one figure.
- **HP**: Measured on the search terms “hp com”, “hp envy printer”, “hp printer” and “printer hp”, summed into one figure.

- [Epson profile](/demand/global-en/brands/epson)
- [HP profile](/demand/global-en/brands/hp)
- [All photo printer brands worldwide](/demand/global-en/categories/photo-printer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Epson or HP?

In August 2026, Epson had more branded searches than HP among photo printer brands worldwide. Epson was estimated to have 1.1M branded searches compared to HP’s 316K, and held a 45.1% Share of Search versus HP’s 12.7%.

## Cite this page

Brandwave. "Epson vs HP: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/photo-printer-brands/compare/epson-vs-hp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/photo-printer-brands/compare/epson-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.