---
title: "Photo printer brands: Which brands are most popular in search?"
description: "Compare the photo printer brands shoppers choose between. Share of Search among Epson, DNP, Canon, HP, HiTi and Citizen, the photo printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/photo-printer-brands"
publisher: "Brandwave"
---

# Photo printer brands: Which brands are most popular in search?

Compare the photo printer brands shoppers choose between. Share of Search among Epson, DNP, Canon, HP, HiTi and Citizen, the photo printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Photo printer brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Epson, 45.1%

## Which brand is most popular in search among photo printer brands worldwide?

- In August 2026, Epson was the most searched among photo printer brands worldwide, with an estimated 1.1M branded searches and 45.1% estimated Share of Search within this set.
- DNP is in 2nd place, 18.1 percentage points behind at 27% Share of Search.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among photo printer brands worldwide decreased from 55.7% to 45.1%.
- Across the 11 months ending August 2026, DNP’s estimated Share of Search among photo printer brands worldwide increased from 6.9% to 27%.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among photo printer brands worldwide decreased from 16% to 14.3%.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among photo printer brands worldwide decreased from 20.1% to 12.7%.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among photo printer brands worldwide peaked at 58.3% in June 2026 and was lowest at 45.1% in August 2026.
- Across the 11 months ending August 2026, DNP’s estimated Share of Search among photo printer brands worldwide peaked at 27% in August 2026 and was lowest at 6.1% in January 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among photo printer brands worldwide peaked at 17.8% in July 2026 and was lowest at 14.3% in August 2026.
- Across the 11 months ending August 2026, HiTi’s estimated Share of Search among photo printer brands worldwide peaked at 1.8% in June 2026 and was lowest at 0.73% in August 2026.
- Across the 11 months ending August 2026, DNP rose from 4th to 2nd among photo printer brands worldwide.
- Across the 11 months ending August 2026, HP fell from 2nd to 4th among photo printer brands worldwide.
- Across the 11 months ending August 2026, HiTi and Citizen held steady: their estimated Share of Search among photo printer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Epson vs DNP: compare search popularity](/demand/global-en/compare/dnp-vs-epson): 45.1% against 27% Share of Search.
- [Epson vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-epson): 45.1% against 14.3% Share of Search.
- [Epson vs HP: compare search popularity](/demand/global-en/compare/epson-vs-hp): 45.1% against 12.7% Share of Search.
- [DNP vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-dnp): 27% against 14.3% Share of Search.
- [DNP vs HP: compare search popularity](/demand/global-en/compare/dnp-vs-hp): 27% against 12.7% Share of Search.
- [Canon vs HP: compare search popularity](/demand/global-en/compare/canon-vs-hp): 14.3% against 12.7% Share of Search.

## How did search popularity change for photo printer brands worldwide in August 2026?

- In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%.
- In August 2026, Epson lost estimated Share of Search among photo printer brands worldwide, from 57.4% to 45.1%.
- In August 2026, HP lost estimated Share of Search among photo printer brands worldwide, from 16.4% to 12.7%.
- In August 2026, Canon lost estimated Share of Search among photo printer brands worldwide, from 17.8% to 14.3%.
- Estimated monthly branded searches for HiTi worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Epson | 45.1% | 1.1M | +2.7% | Epson |
| 2 | DNP | 27% | 673K | +398.5% | DNP |
| 3 | Canon | 14.3% | 356K | +4.9% | Canon |
| 4 | HP | 12.7% | 316K | +0.9% | HP |
| 5 | HiTi | 0.73% | 18.1K | -18.5% | HiTi |
| 6 | Citizen | 0.12% | 2.9K | +20.8% | Citizen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Epson | 1.1M | 55.7% | 1 |
| Oct 2025 | HP | 396K | 20.1% | 2 |
| Oct 2025 | Canon | 315K | 16% | 3 |
| Oct 2025 | DNP | 135K | 6.9% | 4 |
| Oct 2025 | HiTi | 22.2K | 1.1% | 5 |
| Oct 2025 | Citizen | 2.9K | 0.15% | 6 |
| Nov 2025 | Epson | 1.1M | 56.9% | 1 |
| Nov 2025 | HP | 379K | 19.2% | 2 |
| Nov 2025 | Canon | 311K | 15.8% | 3 |
| Nov 2025 | DNP | 135K | 6.8% | 4 |
| Nov 2025 | HiTi | 22.2K | 1.1% | 5 |
| Nov 2025 | Citizen | 3.6K | 0.18% | 6 |
| Dec 2025 | Epson | 1.1M | 55.9% | 1 |
| Dec 2025 | HP | 386K | 20% | 2 |
| Dec 2025 | Canon | 311K | 16.1% | 3 |
| Dec 2025 | DNP | 135K | 7% | 4 |
| Dec 2025 | HiTi | 18.1K | 0.94% | 5 |
| Dec 2025 | Citizen | 2.4K | 0.12% | 6 |
| Jan 2026 | Epson | 1.3M | 57.9% | 1 |
| Jan 2026 | HP | 391K | 17.7% | 2 |
| Jan 2026 | Canon | 376K | 17.1% | 3 |
| Jan 2026 | DNP | 135K | 6.1% | 4 |
| Jan 2026 | HiTi | 22.2K | 1% | 5 |
| Jan 2026 | Citizen | 3.6K | 0.16% | 6 |
| Feb 2026 | Epson | 1M | 55.4% | 1 |
| Feb 2026 | HP | 374K | 19.9% | 2 |
| Feb 2026 | Canon | 308K | 16.4% | 3 |
| Feb 2026 | DNP | 135K | 7.2% | 4 |
| Feb 2026 | HiTi | 18.1K | 0.96% | 5 |
| Feb 2026 | Citizen | 2.9K | 0.15% | 6 |
| Mar 2026 | Epson | 1.1M | 56% | 1 |
| Mar 2026 | HP | 374K | 19.6% | 2 |
| Mar 2026 | Canon | 308K | 16.2% | 3 |
| Mar 2026 | DNP | 135K | 7.1% | 4 |
| Mar 2026 | HiTi | 18.1K | 0.95% | 5 |
| Mar 2026 | Citizen | 2.9K | 0.15% | 6 |
| Apr 2026 | Epson | 1M | 56.1% | 1 |
| Apr 2026 | HP | 371K | 19.8% | 2 |
| Apr 2026 | Canon | 294K | 15.7% | 3 |
| Apr 2026 | DNP | 135K | 7.2% | 4 |
| Apr 2026 | HiTi | 18.1K | 0.97% | 5 |
| Apr 2026 | Citizen | 2.4K | 0.13% | 6 |
| May 2026 | Epson | 1M | 56.7% | 1 |
| May 2026 | HP | 312K | 17% | 2 |
| May 2026 | Canon | 291K | 15.8% | 3 |
| May 2026 | DNP | 165K | 9% | 4 |
| May 2026 | HiTi | 22.2K | 1.2% | 5 |
| May 2026 | Citizen | 4.4K | 0.24% | 6 |
| Jun 2026 | Epson | 1.1M | 58.3% | 1 |
| Jun 2026 | HP | 313K | 16.8% | 2 |
| Jun 2026 | Canon | 294K | 15.8% | 3 |
| Jun 2026 | DNP | 135K | 7.2% | 4 |
| Jun 2026 | HiTi | 33.1K | 1.8% | 5 |
| Jun 2026 | Citizen | 2.4K | 0.13% | 6 |
| Jul 2026 | Epson | 1.1M | 57.4% | 1 |
| Jul 2026 | Canon | 339K | 17.8% | 2 |
| Jul 2026 | HP | 313K | 16.4% | 3 |
| Jul 2026 | DNP | 135K | 7.1% | 4 |
| Jul 2026 | HiTi | 22.2K | 1.2% | 5 |
| Jul 2026 | Citizen | 2.4K | 0.13% | 6 |
| Aug 2026 | Epson | 1.1M | 45.1% | 1 |
| Aug 2026 | DNP | 673K | 27% | 2 |
| Aug 2026 | Canon | 356K | 14.3% | 3 |
| Aug 2026 | HP | 316K | 12.7% | 4 |
| Aug 2026 | HiTi | 18.1K | 0.73% | 5 |
| Aug 2026 | Citizen | 2.9K | 0.12% | 6 |
| Sep 2026 | Canon | — | — | — |
| Sep 2026 | Citizen | — | — | — |
| Sep 2026 | DNP | — | — | — |
| Sep 2026 | Epson | — | — | — |
| Sep 2026 | HiTi | — | — | — |
| Sep 2026 | HP | — | — | — |

## What is being compared

- **Canon**: Measured on the search terms “canon pixma”, “canon printer”, “global canon” and “printer canon”, summed into one figure.
- **Citizen**: Measured on the search term “citizen nz”.
- **DNP**: Measured on the search term “dnp”.
- **Epson**: Measured on the search terms “epson”, “epson com”, “epson ecotank”, “epson printer” and “printer epson”, summed into one figure.
- **HiTi**: Measured on the search term “hiti”.
- **HP**: Measured on the search terms “hp com”, “hp envy printer”, “hp printer” and “printer hp”, summed into one figure.

- [Canon](/demand/global-en/brands/canon)
- [Citizen](/demand/global-en/brands/citizen)
- [DNP](/demand/global-en/brands/dnp)
- [Epson](/demand/global-en/brands/epson)
- [HiTi](/demand/global-en/brands/hiti)
- [HP](/demand/global-en/brands/hp)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among photo printer brands worldwide?

In August 2026, Epson was the most searched among photo printer brands worldwide, with an estimated 1.1M branded searches and 45.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Photo printer brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/photo-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/photo-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.