---
title: "Photo editing software: Which brands are most popular in search?"
description: "Compare the software used to edit photos. Share of Search among Adobe Photoshop, Adobe Lightroom, Affinity, Capture One and Luminar Neo, the photo editing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/photo-editing-software"
publisher: "Brandwave"
---

# Photo editing software: Which brands are most popular in search?

Compare the software used to edit photos. Share of Search among Adobe Photoshop, Adobe Lightroom, Affinity, Capture One and Luminar Neo, the photo editing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Photo editing software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adobe Photoshop, 63.6%

## Which brand is most popular in search among photo editing software worldwide?

- In August 2026, Adobe Photoshop was the most searched among photo editing software worldwide, with an estimated 2.9M branded searches and 63.6% estimated Share of Search within this set.
- Adobe Lightroom is in 2nd place, 36.8 percentage points behind at 26.7% Share of Search.
- Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among photo editing software worldwide decreased from 66.2% to 63.6%.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing software worldwide increased from 20.4% to 26.7%.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among photo editing software worldwide decreased from 10% to 6.4%.
- Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among photo editing software worldwide peaked at 67.2% in July 2026 and was lowest at 58.2% in November 2025.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing software worldwide peaked at 26.7% in August 2026 and was lowest at 17.6% in November 2025.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among photo editing software worldwide peaked at 20.4% in November 2025 and was lowest at 5.8% in May 2026.
- Across the 11 months ending August 2026, Capture One and Luminar Neo held steady: their estimated Share of Search among photo editing software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Adobe Photoshop vs Adobe Lightroom: compare search popularity](/demand/global-en/compare/adobe-lightroom-vs-adobe-photoshop): 63.6% against 26.7% Share of Search.
- [Adobe Photoshop vs Affinity: compare search popularity](/demand/global-en/compare/adobe-photoshop-vs-affinity): 63.6% against 6.4% Share of Search.
- [Adobe Lightroom vs Affinity: compare search popularity](/demand/global-en/compare/adobe-lightroom-vs-affinity): 26.7% against 6.4% Share of Search.

## How did search popularity change for photo editing software worldwide in August 2026?

- In August 2026, Adobe Lightroom gained estimated Share of Search among photo editing software worldwide, from 22.9% to 26.7%.
- In August 2026, Adobe Photoshop lost estimated Share of Search among photo editing software worldwide, from 67.2% to 63.6%.
- Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
- Estimated monthly branded searches for Luminar Neo worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.
- Estimated monthly branded searches for Capture One worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adobe Photoshop | 63.6% | 2.9M | -6.4% | Adobe |
| 2 | Adobe Lightroom | 26.7% | 1.2M | +15.6% | Adobe |
| 3 | Affinity | 6.4% | 289K | -1.5% | Canva |
| 4 | Capture One | 2% | 90.5K | 0.0% | Capture One |
| 5 | Luminar Neo | 1.3% | 60.5K | -18.2% | Luminar Neo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Adobe Photoshop | 4.2M | 66.2% | 1 |
| Oct 2025 | Adobe Lightroom | 1.3M | 20.4% | 2 |
| Oct 2025 | Affinity | 640K | 10% | 3 |
| Oct 2025 | Capture One | 110K | 1.7% | 4 |
| Oct 2025 | Luminar Neo | 110K | 1.7% | 5 |
| Nov 2025 | Adobe Photoshop | 4.1M | 58.2% | 1 |
| Nov 2025 | Affinity | 1.5M | 20.4% | 2 |
| Nov 2025 | Adobe Lightroom | 1.3M | 17.6% | 3 |
| Nov 2025 | Capture One | 135K | 1.9% | 4 |
| Nov 2025 | Luminar Neo | 135K | 1.9% | 5 |
| Dec 2025 | Adobe Photoshop | 3.7M | 65.5% | 1 |
| Dec 2025 | Adobe Lightroom | 1.2M | 21.6% | 2 |
| Dec 2025 | Affinity | 502K | 9% | 3 |
| Dec 2025 | Capture One | 110K | 2% | 4 |
| Dec 2025 | Luminar Neo | 110K | 2% | 5 |
| Jan 2026 | Adobe Photoshop | 3.5M | 64.5% | 1 |
| Jan 2026 | Adobe Lightroom | 1.2M | 22.7% | 2 |
| Jan 2026 | Affinity | 469K | 8.7% | 3 |
| Jan 2026 | Capture One | 110K | 2% | 4 |
| Jan 2026 | Luminar Neo | 110K | 2% | 5 |
| Feb 2026 | Adobe Photoshop | 3.5M | 66.4% | 1 |
| Feb 2026 | Adobe Lightroom | 1.3M | 23.6% | 2 |
| Feb 2026 | Affinity | 369K | 7% | 3 |
| Feb 2026 | Luminar Neo | 90.5K | 1.7% | 4 |
| Feb 2026 | Capture One | 74K | 1.4% | 5 |
| Mar 2026 | Adobe Photoshop | 3.5M | 65.1% | 1 |
| Mar 2026 | Adobe Lightroom | 1.3M | 24.5% | 2 |
| Mar 2026 | Affinity | 367K | 6.8% | 3 |
| Mar 2026 | Capture One | 110K | 2% | 4 |
| Mar 2026 | Luminar Neo | 90.5K | 1.7% | 5 |
| Apr 2026 | Adobe Photoshop | 3.5M | 65.7% | 1 |
| Apr 2026 | Adobe Lightroom | 1.3M | 24.5% | 2 |
| Apr 2026 | Affinity | 336K | 6.4% | 3 |
| Apr 2026 | Luminar Neo | 110K | 2.1% | 4 |
| Apr 2026 | Capture One | 74K | 1.4% | 5 |
| May 2026 | Adobe Photoshop | 3.4M | 67% | 1 |
| May 2026 | Adobe Lightroom | 1.2M | 23.9% | 2 |
| May 2026 | Affinity | 294K | 5.8% | 3 |
| May 2026 | Luminar Neo | 90.5K | 1.8% | 4 |
| May 2026 | Capture One | 74K | 1.5% | 5 |
| Jun 2026 | Adobe Photoshop | 3.1M | 64.9% | 1 |
| Jun 2026 | Adobe Lightroom | 1.2M | 24.6% | 2 |
| Jun 2026 | Affinity | 319K | 6.7% | 3 |
| Jun 2026 | Capture One | 110K | 2.3% | 4 |
| Jun 2026 | Luminar Neo | 74K | 1.5% | 5 |
| Jul 2026 | Adobe Photoshop | 3.1M | 67.2% | 1 |
| Jul 2026 | Adobe Lightroom | 1.1M | 22.9% | 2 |
| Jul 2026 | Affinity | 294K | 6.4% | 3 |
| Jul 2026 | Capture One | 90.5K | 2% | 4 |
| Jul 2026 | Luminar Neo | 74K | 1.6% | 5 |
| Aug 2026 | Adobe Photoshop | 2.9M | 63.6% | 1 |
| Aug 2026 | Adobe Lightroom | 1.2M | 26.7% | 2 |
| Aug 2026 | Affinity | 289K | 6.4% | 3 |
| Aug 2026 | Capture One | 90.5K | 2% | 4 |
| Aug 2026 | Luminar Neo | 60.5K | 1.3% | 5 |
| Sep 2026 | Adobe Lightroom | — | — | — |
| Sep 2026 | Adobe Photoshop | — | — | — |
| Sep 2026 | Affinity | — | — | — |
| Sep 2026 | Capture One | — | — | — |
| Sep 2026 | Luminar Neo | — | — | — |

## What is being compared

- **Adobe Lightroom**: Measured on the search terms “adobe lightroom”, “adobe lightroom photo editor”, “lightroom”, “lightroom app”, “lightroom classic”, “lightroom mobile” and “lightroom presets”, summed into one figure.
- **Adobe Photoshop**: Measured on the search terms “adobe photoshop”, “adobe photoshop ai image editor”, “adobe photoshop cost”, “adobe photoshop download”, “adobe photoshop elements”, “adobe photoshop elements 2022”, “adobe photoshop elements 2023”, “adobe photoshop elements 2024”, “adobe photoshop elements 2025”, “adobe photoshop elements 2026”, “adobe photoshop elements 7.0”, “adobe photoshop elements ai”, “adobe photoshop elements android”, “adobe photoshop elements app”, “adobe photoshop elements cost”, “adobe photoshop elements download”, “adobe photoshop elements editor”, “adobe photoshop elements free”, “adobe photoshop elements free download”, “adobe photoshop elements free trial”, “adobe photoshop elements ipad”, “adobe photoshop elements linux”, “adobe photoshop elements mac”, “adobe photoshop elements online”, “adobe photoshop elements photo editing”, “adobe photoshop elements photo editor”, “adobe photoshop elements review”, “adobe photoshop elements subscription”, “adobe photoshop elements trial”, “adobe photoshop elements website”, “adobe photoshop express”, “adobe photoshop express 2023”, “adobe photoshop express ai”, “adobe photoshop express android”, “adobe photoshop express cost”, “adobe photoshop express download”, “adobe photoshop express editor”, “adobe photoshop express free download”, “adobe photoshop express free trial”, “adobe photoshop express generative fill”, “adobe photoshop express image editor”, “adobe photoshop express ipad”, “adobe photoshop express iphone”, “adobe photoshop express mac”, “adobe photoshop express online”, “adobe photoshop express photo editing software”, “adobe photoshop express photo editor”, “adobe photoshop express premium”, “adobe photoshop express pro”, “adobe photoshop express review”, “adobe photoshop express subscription”, “adobe photoshop express web”, “adobe photoshop express windows”, “adobe photoshop for mac”, “adobe photoshop free”, “adobe photoshop free download”, “adobe photoshop free trial”, “adobe photoshop generative fill”, “adobe photoshop graphic design”, “adobe photoshop graphic design software”, “adobe photoshop online”, “adobe photoshop photo editor”, “adobe photoshop plan”, “adobe photoshop subscription”, “download adobe photoshop express”, “download photoshop”, “how much is photoshop”, “photoshop”, “photoshop 2”, “photoshop 2025”, “photoshop 2026”, “photoshop 7.0”, “photoshop ai”, “photoshop ai image editor”, “photoshop app”, “photoshop background remover”, “photoshop cc”, “photoshop cost”, “photoshop cs6”, “photoshop design software”, “photoshop download”, “photoshop editor”, “photoshop elements”, “photoshop elements 2”, “photoshop elements 2022”, “photoshop elements 2023”, “photoshop elements 2024”, “photoshop elements 7.0”, “photoshop elements ai”, “photoshop elements android”, “photoshop elements app”, “photoshop elements cc”, “photoshop elements cost”, “photoshop elements download”, “photoshop elements editor”, “photoshop elements free”, “photoshop elements free download”, “photoshop elements free trial”, “photoshop elements generative fill”, “photoshop elements graphic design”, “photoshop elements ipad”, “photoshop elements iphone”, “photoshop elements linux”, “photoshop elements mac”, “photoshop elements premium”, “photoshop elements review”, “photoshop elements subscription”, “photoshop elements trial”, “photoshop elements web”, “photoshop elements windows”, “photoshop express”, “photoshop express 2023”, “photoshop express ai”, “photoshop express android”, “photoshop express app”, “photoshop express background remover”, “photoshop express cost”, “photoshop express download”, “photoshop express editor”, “photoshop express free”, “photoshop express free download”, “photoshop express free trial”, “photoshop express generative ai”, “photoshop express generative fill”, “photoshop express ipad”, “photoshop express iphone”, “photoshop express linux”, “photoshop express mac”, “photoshop express premium”, “photoshop express price”, “photoshop express review”, “photoshop express software”, “photoshop express subscription”, “photoshop express trial”, “photoshop express web”, “photoshop express windows”, “photoshop for ipad”, “photoshop for mac”, “photoshop for windows”, “photoshop generative fill”, “photoshop graphic design software”, “photoshop image editing software”, “photoshop image editor”, “photoshop photo editing software”, “photoshop photo editor”, “photoshop pro”, “photoshop software”, “photoshop subscription”, “photoshop vector graphics” and “photoshop web”, summed into one figure.
- **Affinity**: Measured on the search terms “affinity app”, “affinity app android”, “affinity app cost”, “affinity app download”, “affinity app for android”, “affinity app for ipad”, “affinity app free”, “affinity app ipad”, “affinity app linux”, “affinity app review”, “affinity app reviews”, “affinity app windows”, “affinity by canva”, “affinity canva”, “affinity design”, “affinity designer”, “affinity designer 2”, “affinity designer 2 download”, “affinity designer 2 for ipad”, “affinity designer ai”, “affinity designer android”, “affinity designer app”, “affinity designer cost”, “affinity designer desktop publishing”, “affinity designer download”, “affinity designer for android”, “affinity designer for iphone”, “affinity designer for linux”, “affinity designer free”, “affinity designer free download”, “affinity designer free trial”, “affinity designer graphic design”, “affinity designer graphic design software”, “affinity designer ipad”, “affinity designer iphone”, “affinity designer linux”, “affinity designer mac”, “affinity designer online”, “affinity designer photo editing”, “affinity designer price”, “affinity designer program”, “affinity designer review”, “affinity designer subscription”, “affinity designer trial”, “affinity designer vector graphics”, “affinity designer website”, “affinity designer windows”, “affinity photo”, “affinity photo 2”, “affinity photo 2 download”, “affinity photo ai”, “affinity photo android”, “affinity photo app”, “affinity photo cost”, “affinity photo download”, “affinity photo editing software”, “affinity photo editor”, “affinity photo for android”, “affinity photo for linux”, “affinity photo free”, “affinity photo free download”, “affinity photo free trial”, “affinity photo graphic design”, “affinity photo ipad”, “affinity photo iphone”, “affinity photo linux”, “affinity photo mac”, “affinity photo online”, “affinity photo pro”, “affinity photo review”, “affinity photo software”, “affinity photo trial”, “affinity photo windows”, “affinity publisher”, “affinity publisher 2”, “affinity publisher android”, “affinity publisher app”, “affinity publisher cost”, “affinity publisher download”, “affinity publisher for ipad”, “affinity publisher free”, “affinity publisher free download”, “affinity publisher free trial”, “affinity publisher ipad”, “affinity publisher linux”, “affinity publisher mac”, “affinity publisher online”, “affinity publisher price”, “affinity publisher review”, “affinity publisher software”, “affinity publisher trial”, “affinity publisher website”, “affinity publisher windows”, “affinity software”, “affinity software cost”, “affinity software download”, “affinity software free”, “affinity software free download”, “affinity software free trial”, “affinity software ipad”, “affinity software linux”, “affinity software mac”, “affinity software review”, “affinity software trial”, “affinity studio”, “affinity studio 2”, “affinity studio ai”, “affinity studio android”, “affinity studio by canva”, “affinity studio for linux”, “affinity studio free”, “affinity studio ipad”, “affinity studio linux”, “affinity studio price”, “affinity studio review”, “affinity.studio”, “canva affinity”, “serif affinity”, “serif affinity designer download”, “serif affinity designer for windows”, “serif affinity designer free download”, “serif affinity designer review”, “serif affinity designer software”, “serif affinity photo download”, “serif affinity photo review”, “serif affinity photo software” and “serif affinity photo windows”, summed into one figure.
- **Capture One**: Measured on the search term “capture one”.
- **Luminar Neo**: Measured on the search term “luminar neo”.

- [Adobe Lightroom](/demand/global-en/brands/adobe-lightroom)
- [Adobe Photoshop](/demand/global-en/brands/adobe-photoshop)
- [Affinity](/demand/global-en/brands/affinity)
- [Capture One](/demand/global-en/brands/capture-one)
- [Luminar Neo](/demand/global-en/brands/luminar-neo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among photo editing software worldwide?

In August 2026, Adobe Photoshop was the most searched among photo editing software worldwide, with an estimated 2.9M branded searches and 63.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Photo editing software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/photo-editing-software

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