---
title: "Photo culling software: Share of Search"
description: "Share of Search among Evoto AI, Aftershoot, Photo Mechanic, Narrative, FilterPixel and Imagen AI, the photo culling software Brandwave compares worldwide, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/global-en/categories/photo-culling-software"
publisher: "Brandwave"
---

# Photo culling software: Share of Search

Share of Search among Evoto AI, Aftershoot, Photo Mechanic, Narrative, FilterPixel and Imagen AI, the photo culling software Brandwave compares worldwide, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Photo culling software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Evoto AI, 54.6%

## Which brand has the highest Share of Search among photo culling software worldwide?

- Evoto AI holds the highest estimated Share of Search among photo culling software worldwide, at 54.6% in August 2026.
- Aftershoot is in 2nd place, 29.2 percentage points behind at 25.5% Share of Search.
- Across the 12 months ending August 2026, Evoto AI’s estimated Share of Search among photo culling software worldwide increased from 47.1% to 54.6%.
- Across the 12 months ending August 2026, Aftershoot’s estimated Share of Search among photo culling software worldwide decreased from 28.2% to 25.5%.
- Across the 12 months ending August 2026, Photo Mechanic’s estimated Share of Search among photo culling software worldwide decreased from 15.4% to 11.8%.
- Across the 12 months ending August 2026, Imagen AI’s estimated Share of Search among photo culling software worldwide decreased from 2% to 1.2%.
- Across the 12 months ending August 2026, Evoto AI’s estimated Share of Search among photo culling software worldwide peaked at 56.3% in April 2026 and was lowest at 46% in October 2025.
- Across the 12 months ending August 2026, Aftershoot’s estimated Share of Search among photo culling software worldwide peaked at 28.7% in October 2025 and was lowest at 18.4% in January 2026.
- Across the 12 months ending August 2026, Photo Mechanic’s estimated Share of Search among photo culling software worldwide peaked at 15.8% in October 2025 and was lowest at 11.7% in May 2026.
- Across the 12 months ending August 2026, Narrative’s estimated Share of Search among photo culling software worldwide peaked at 9.1% in February 2026 and was lowest at 4.7% in May 2026.
- Across the 12 months ending August 2026, Imagen AI’s estimated Share of Search among photo culling software worldwide peaked at 3.5% in May 2026 and was lowest at 1.2% in July 2026.
- Across the 12 months ending August 2026, Narrative and FilterPixel held steady: their estimated Share of Search among photo culling software worldwide each moved less than 0.5 percentage points.

## What changed among photo culling software worldwide?

- In August 2026, Evoto AI gained estimated Share of Search among photo culling software worldwide, from 52.8% to 54.6%.
- In August 2026, Aftershoot gained estimated Share of Search among photo culling software worldwide, from 24.5% to 25.5%.
- In August 2026, Photo Mechanic lost estimated Share of Search among photo culling software worldwide, from 14.2% to 11.8%.
- Estimated monthly branded searches for Imagen AI worldwide fell 47.1% over 12 measured months, from 3.3K to 1.7K in August 2026.
- Estimated monthly branded searches for Narrative worldwide fell 12.7% over 12 measured months, from 8.2K to 7.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Evoto AI | 54.6% | 81.6K | +0.8% | Truesight Technology |
| 2 | Aftershoot | 25.5% | 38K | +1.5% | Aftershoot |
| 3 | Photo Mechanic | 11.8% | 17.6K | -19.1% | Camera Bits |
| 4 | Narrative | 4.8% | 7.2K | -10.8% | Software Limited |
| 5 | FilterPixel | 2.2% | 3.2K | +0.3% | FilterPixel |
| 6 | Imagen AI | 1.2% | 1.7K | -2.3% | Imagen AI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Evoto AI | 76K | 47.1% | 1 |
| Sep 2025 | Aftershoot | 45.5K | 28.2% | 2 |
| Sep 2025 | Photo Mechanic | 24.8K | 15.4% | 3 |
| Sep 2025 | Narrative | 8.2K | 5.1% | 4 |
| Sep 2025 | FilterPixel | 3.6K | 2.2% | 5 |
| Sep 2025 | Imagen AI | 3.3K | 2% | 6 |
| Oct 2025 | Evoto AI | 71.6K | 46% | 1 |
| Oct 2025 | Aftershoot | 44.7K | 28.7% | 2 |
| Oct 2025 | Photo Mechanic | 24.7K | 15.8% | 3 |
| Oct 2025 | Narrative | 8.2K | 5.3% | 4 |
| Oct 2025 | FilterPixel | 3.9K | 2.5% | 5 |
| Oct 2025 | Imagen AI | 2.7K | 1.7% | 6 |
| Nov 2025 | Evoto AI | 71.8K | 50% | 1 |
| Nov 2025 | Aftershoot | 37K | 25.8% | 2 |
| Nov 2025 | Photo Mechanic | 20.6K | 14.3% | 3 |
| Nov 2025 | Narrative | 8.2K | 5.7% | 4 |
| Nov 2025 | FilterPixel | 3.6K | 2.5% | 5 |
| Nov 2025 | Imagen AI | 2.6K | 1.8% | 6 |
| Dec 2025 | Evoto AI | 76.4K | 54.8% | 1 |
| Dec 2025 | Aftershoot | 30.3K | 21.7% | 2 |
| Dec 2025 | Photo Mechanic | 20.4K | 14.6% | 3 |
| Dec 2025 | Narrative | 7.2K | 5.2% | 4 |
| Dec 2025 | FilterPixel | 3K | 2.1% | 5 |
| Dec 2025 | Imagen AI | 2.2K | 1.5% | 6 |
| Jan 2026 | Evoto AI | 76.2K | 55.8% | 1 |
| Jan 2026 | Aftershoot | 25.1K | 18.4% | 2 |
| Jan 2026 | Photo Mechanic | 20.2K | 14.8% | 3 |
| Jan 2026 | Narrative | 10.2K | 7.5% | 4 |
| Jan 2026 | FilterPixel | 2.6K | 1.9% | 5 |
| Jan 2026 | Imagen AI | 2.2K | 1.6% | 6 |
| Feb 2026 | Evoto AI | 66.7K | 52.2% | 1 |
| Feb 2026 | Aftershoot | 24.9K | 19.5% | 2 |
| Feb 2026 | Photo Mechanic | 20.2K | 15.8% | 3 |
| Feb 2026 | Narrative | 11.6K | 9.1% | 4 |
| Feb 2026 | FilterPixel | 2.5K | 2% | 5 |
| Feb 2026 | Imagen AI | 1.7K | 1.4% | 6 |
| Mar 2026 | Evoto AI | 81.6K | 55.1% | 1 |
| Mar 2026 | Aftershoot | 30.7K | 20.7% | 2 |
| Mar 2026 | Photo Mechanic | 21K | 14.2% | 3 |
| Mar 2026 | Narrative | 9.8K | 6.6% | 4 |
| Mar 2026 | FilterPixel | 3.2K | 2.2% | 5 |
| Mar 2026 | Imagen AI | 1.9K | 1.3% | 6 |
| Apr 2026 | Evoto AI | 94.2K | 56.3% | 1 |
| Apr 2026 | Aftershoot | 36.9K | 22% | 2 |
| Apr 2026 | Photo Mechanic | 20.9K | 12.5% | 3 |
| Apr 2026 | Narrative | 9.6K | 5.7% | 4 |
| Apr 2026 | FilterPixel | 3.8K | 2.3% | 5 |
| Apr 2026 | Imagen AI | 2K | 1.2% | 6 |
| May 2026 | Evoto AI | 101K | 54% | 1 |
| May 2026 | Aftershoot | 45.1K | 24.3% | 2 |
| May 2026 | Photo Mechanic | 21.7K | 11.7% | 3 |
| May 2026 | Narrative | 8.8K | 4.7% | 4 |
| May 2026 | Imagen AI | 6.6K | 3.5% | 5 |
| May 2026 | FilterPixel | 3.2K | 1.7% | 6 |
| Jun 2026 | Evoto AI | 81.4K | 52% | 1 |
| Jun 2026 | Aftershoot | 38.3K | 24.4% | 2 |
| Jun 2026 | Photo Mechanic | 21.9K | 14% | 3 |
| Jun 2026 | Narrative | 8.9K | 5.7% | 4 |
| Jun 2026 | FilterPixel | 3.2K | 2.1% | 5 |
| Jun 2026 | Imagen AI | 3K | 1.9% | 6 |
| Jul 2026 | Evoto AI | 80.9K | 52.8% | 1 |
| Jul 2026 | Aftershoot | 37.5K | 24.5% | 2 |
| Jul 2026 | Photo Mechanic | 21.8K | 14.2% | 3 |
| Jul 2026 | Narrative | 8K | 5.2% | 4 |
| Jul 2026 | FilterPixel | 3.2K | 2.1% | 5 |
| Jul 2026 | Imagen AI | 1.8K | 1.2% | 6 |
| Aug 2026 | Evoto AI | 81.6K | 54.6% | 1 |
| Aug 2026 | Aftershoot | 38K | 25.5% | 2 |
| Aug 2026 | Photo Mechanic | 17.6K | 11.8% | 3 |
| Aug 2026 | Narrative | 7.2K | 4.8% | 4 |
| Aug 2026 | FilterPixel | 3.2K | 2.2% | 5 |
| Aug 2026 | Imagen AI | 1.7K | 1.2% | 6 |

## Compare two brands head-to-head

- [Evoto AI vs Aftershoot](/demand/global-en/compare/aftershoot-vs-evoto-ai): 54.6% against 25.5% Share of Search.
- [Evoto AI vs Photo Mechanic](/demand/global-en/compare/evoto-ai-vs-photo-mechanic): 54.6% against 11.8% Share of Search.
- [Evoto AI vs Narrative](/demand/global-en/compare/evoto-ai-vs-narrative): 54.6% against 4.8% Share of Search.
- [Evoto AI vs FilterPixel](/demand/global-en/compare/evoto-ai-vs-filterpixel): 54.6% against 2.2% Share of Search.
- [Aftershoot vs Photo Mechanic](/demand/global-en/compare/aftershoot-vs-photo-mechanic): 25.5% against 11.8% Share of Search.
- [Aftershoot vs Narrative](/demand/global-en/compare/aftershoot-vs-narrative): 25.5% against 4.8% Share of Search.
- [Aftershoot vs FilterPixel](/demand/global-en/compare/aftershoot-vs-filterpixel): 25.5% against 2.2% Share of Search.
- [Photo Mechanic vs Narrative](/demand/global-en/compare/narrative-vs-photo-mechanic): 11.8% against 4.8% Share of Search.
- [Photo Mechanic vs FilterPixel](/demand/global-en/compare/filterpixel-vs-photo-mechanic): 11.8% against 2.2% Share of Search.
- [Narrative vs FilterPixel](/demand/global-en/compare/filterpixel-vs-narrative): 4.8% against 2.2% Share of Search.

## What is being compared

- **Aftershoot**: Measured on the search terms “after shoot”, “after shoot ai culling”, “after shoot culling”, “aftershoot”, “aftershoot ai”, “aftershoot ai culling”, “aftershoot ai editing”, “aftershoot culling”, “aftershoot edit”, “aftershoot editing”, “aftershoot galleries”, “aftershoot retouch”, “aftershoot retouching”, “aftershoot select”, “aftershoot software”, “aftershoot studio” and “aftershoot.com”, summed into one figure.
- **Evoto AI**: Measured on the search terms “evoto”, “evoto ai”, “evoto ai culling”, “evoto ai photo editor”, “evoto app”, “evoto culling”, “evoto desktop”, “evoto editing”, “evoto editor”, “evoto instant”, “evoto mobile”, “evoto photo editing”, “evoto photo editor”, “evoto retouch”, “evoto retouching”, “evoto software”, “evoto video”, “evoto.ai” and “evotoai”, summed into one figure.
- **FilterPixel**: Measured on the search terms “filter pixel”, “filter pixel ai”, “filterpixel”, “filterpixel ai”, “filterpixel culling”, “filterpixel editing”, “filterpixel photo culling” and “filterpixel software”, summed into one figure.
- **Imagen AI**: Measured on the search terms “imagen ai culling”, “imagen ai lightroom”, “imagen ai photo editing”, “imagen ai software”, “imagen ai talents”, “imagen lightroom”, “imagen photo culling”, “imagen-ai culling”, “imagenai”, “imagenai culling”, “imagenai editing”, “imagenai photo editing” and “imagenai photo editor”, summed into one figure.
- **Narrative**: Measured on the search terms “narrative ai”, “narrative ai culling”, “narrative ai editing”, “narrative ai photo culling”, “narrative ai photo editing”, “narrative culling”, “narrative edit”, “narrative editing”, “narrative photo culling”, “narrative photo editing”, “narrative publish”, “narrative publishing”, “narrative select”, “narrative select ai”, “narrative select app”, “narrative select culling”, “narrative select photo culling”, “narrative select photo editing”, “narrative select software”, “narrative so”, “narrative software” and “narrative.so”, summed into one figure.
- **Photo Mechanic**: Measured on the search terms “camera bits photo mechanic”, “photo mechanic”, “photo mechanic 5”, “photo mechanic 6”, “photo mechanic 6.0”, “photo mechanic 7”, “photo mechanic app”, “photo mechanic culling”, “photo mechanic for windows”, “photo mechanic mac”, “photo mechanic plus”, “photo mechanic pro”, “photo mechanic program”, “photo mechanic software” and “photomechanic”, summed into one figure.

- [Aftershoot](/demand/global-en/brands/aftershoot)
- [Evoto AI](/demand/global-en/brands/evoto-ai)
- [FilterPixel](/demand/global-en/brands/filterpixel)
- [Imagen AI](/demand/global-en/brands/imagen-ai)
- [Narrative](/demand/global-en/brands/narrative)
- [Photo Mechanic](/demand/global-en/brands/photo-mechanic)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What do geography and language mean?

Brandwave tracks brand demand worldwide and by individual country because brands compete in different ways. For instance, global brands such as SaaS companies are compared worldwide, while retailers and local businesses are usually compared within their own country.

Brands in the same competitor group are always measured using the same geographic area. This ensures that global demand is not compared with demand from only one country.

Brandwave currently tracks branded terms in English. Global indexes include searches for these terms from every country, even if English is not the main language there. In this context, language refers to the terms being measured, not the language spoken by the people searching.

Global and country estimates may overlap, so do not add them together.

### What exactly is being compared?

We estimate branded-search demand worldwide for Aftershoot, Evoto AI, FilterPixel, Imagen AI, Narrative and Photo Mechanic using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Photo culling software: Share of Search". https://gobrandwave.com/demand/global-en/categories/photo-culling-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/photo-culling-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.