--- title: "PureBites vs Zuke’s: Which is searched more?" description: "Is PureBites or Zuke’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet treat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pet-treat-brands/compare/purebites-vs-zukes" publisher: "Brandwave" --- # PureBites vs Zuke’s: Which is searched more? Is PureBites or Zuke’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet treat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PureBites and Zuke’s - **Competitive set**: Pet treat brands - **Market**: Global - **Month measured**: Sep 2026 - **PureBites Share of Search**: 3.4% - **Zuke’s Share of Search**: 11.7% ## Is PureBites or Zuke’s more popular in search? - In September 2026, Zuke’s had more branded searches than PureBites among pet treat brands worldwide. Zuke’s had about 9,900 branded searches, while PureBites had 2,900. Zuke’s made up 11.7% of all pet treat brand searches we track, and PureBites accounted for 3.4%. - Zuke’s was ahead of PureBites in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PureBites’ share of searches among pet treat brands worldwide moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Zuke’s’ share of searches among pet treat brands worldwide moved from 11.3% to 11.7%, and its estimated monthly branded searches held steady at 9.9K. ## Top pet treat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zuke’s was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PureBites was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zuke’s was listed before PureBites in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zuke’s | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PureBites | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Greenies | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Schmackos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet treat brands - Asked ChatGPT "Which pet treat brand should I buy?": 1. PureBites, 2. Zuke’s, 3. Greenies - Asked ChatGPT "What are the best pet treat brands?": 1. Zuke’s, 2. PureBites, 3. Greenies - Asked ChatGPT "What's the best pet treat brand for everyday rewards?": 1. Zuke’s - Searched Google, AI Overview "dog treats brands": 1. Zuke’s, 2. PureBites - Searched Google, AI Overview "healthy pet treats": named none of the brands we track Not named in any answer: ZIWI Peak and Schmackos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet treat brands worldwide in September 2026? - In September 2026, Zuke’s lost share of searches among pet treat brands worldwide, from 13.4% to 11.7%. - In September 2026, PureBites lost share of searches among pet treat brands worldwide, from 4% to 3.4%. ## Month by month | Month | PureBites estimated searches | PureBites Share of Search | PureBites rank | Zuke’s estimated searches | Zuke’s Share of Search | Zuke’s rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.1% | 5 | 9.9K | 11.3% | 3 | | Nov 2025 | 2.9K | 3.1% | 5 | 8.1K | 8.6% | 3 | | Dec 2025 | 3.6K | 4.1% | 5 | 9.9K | 11.4% | 3 | | Jan 2026 | 4.4K | 4.9% | 5 | 9.9K | 11.1% | 3 | | Feb 2026 | 4.4K | 5% | 5 | 9.9K | 11.3% | 3 | | Mar 2026 | 4.4K | 5% | 5 | 9.9K | 11.3% | 3 | | Apr 2026 | 4.4K | 4.9% | 5 | 9.9K | 11.1% | 3 | | May 2026 | 3.6K | 4.1% | 5 | 9.9K | 11.2% | 3 | | Jun 2026 | 3.6K | 4.5% | 5 | 9.9K | 12.5% | 3 | | Jul 2026 | 3.6K | 4.2% | 5 | 8.1K | 9.5% | 3 | | Aug 2026 | 3.6K | 4% | 5 | 12.1K | 13.4% | 3 | | Sep 2026 | 2.9K | 3.4% | 5 | 9.9K | 11.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using PureBites’ and Zuke’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PureBites**: Measured on the search term “purebites”. - **Zuke’s**: Measured on the search term “zukes”. - [PureBites profile](/demand/global-en/brands/purebites) - [Zuke’s profile](/demand/global-en/brands/zukes) - [All pet treat brands worldwide](/demand/global-en/categories/pet-treat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PureBites or Zuke’s more popular in search? In September 2026, Zuke’s had more branded searches than PureBites among pet treat brands worldwide. Zuke’s had about 9,900 branded searches, while PureBites had 2,900. Zuke’s made up 11.7% of all pet treat brand searches we track, and PureBites accounted for 3.4%. ## Cite this page Brandwave. "PureBites vs Zuke’s: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pet-treat-brands/compare/purebites-vs-zukes This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-treat-brands/compare/purebites-vs-zukes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.