--- title: "Pet treat brands: Which are searched most?" description: "Compare the pet treat brands people buy. Share of Search among Greenies, ZIWI Peak and Schmackos, the pet treat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pet-treat-brands" publisher: "Brandwave" --- # Pet treat brands: Which are searched most? Compare the pet treat brands people buy. Share of Search among Greenies, ZIWI Peak and Schmackos, the pet treat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pet treat brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Greenies, 56.6% ## Which brand is most popular in search among pet treat brands worldwide? - In September 2026, Greenies was the most searched among pet treat brands worldwide, with an estimated 40.5K branded searches and 56.6% estimated Share of Search within this set. - ZIWI Peak is in 2nd place, 24.6 percentage points behind at 32% Share of Search. - Across the 12 months ending September 2026, Greenies’ estimated Share of Search among pet treat brands worldwide increased from 54.7% to 56.6%. - Across the 12 months ending September 2026, ZIWI Peak’s estimated Share of Search among pet treat brands worldwide decreased from 36.4% to 32%. - Across the 12 months ending September 2026, Schmackos’ estimated Share of Search among pet treat brands worldwide increased from 8.9% to 11.3%. - Across the 12 months ending September 2026, Greenies’ estimated Share of Search among pet treat brands worldwide peaked at 56.6% in September 2026 and was lowest at 48.6% in November 2025. - Across the 12 months ending September 2026, ZIWI Peak’s estimated Share of Search among pet treat brands worldwide peaked at 43.5% in November 2025 and was lowest at 32% in September 2026. - Across the 12 months ending September 2026, Schmackos’ estimated Share of Search among pet treat brands worldwide peaked at 11.3% in September 2026 and was lowest at 7.9% in November 2025. ## Compare search popularity between leading brands - [Greenies vs ZIWI Peak: compare search popularity](/demand/global-en/compare/greenies-vs-ziwi-peak): 56.6% against 32% Share of Search. - [Greenies vs Schmackos: compare search popularity](/demand/global-en/compare/greenies-vs-schmackos): 56.6% against 11.3% Share of Search. - [ZIWI Peak vs Schmackos: compare search popularity](/demand/global-en/compare/schmackos-vs-ziwi-peak): 32% against 11.3% Share of Search. ## How did search popularity change for pet treat brands worldwide in September 2026? - In September 2026, Greenies gained estimated Share of Search among pet treat brands worldwide, from 54.1% to 56.6%. - In September 2026, ZIWI Peak lost estimated Share of Search among pet treat brands worldwide, from 35% to 32%. - Estimated monthly branded searches for Schmackos worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Greenies | 56.6% | 40.5K | 0.0% | Greenies | | 2 | ZIWI Peak | 32% | 22.9K | -12.6% | ZIWI Peak | | 3 | Schmackos | 11.3% | 8.1K | 0.0% | Schmackos | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Greenies | 40.5K | 54.7% | 1 | | Oct 2025 | ZIWI Peak | 26.9K | 36.4% | 2 | | Oct 2025 | Schmackos | 6.6K | 8.9% | 3 | | Nov 2025 | Greenies | 40.5K | 48.6% | 1 | | Nov 2025 | ZIWI Peak | 36.2K | 43.5% | 2 | | Nov 2025 | Schmackos | 6.6K | 7.9% | 3 | | Dec 2025 | Greenies | 40.5K | 55.3% | 1 | | Dec 2025 | ZIWI Peak | 24.7K | 33.7% | 2 | | Dec 2025 | Schmackos | 8.1K | 11.1% | 3 | | Jan 2026 | Greenies | 40.5K | 53.9% | 1 | | Jan 2026 | ZIWI Peak | 28K | 37.3% | 2 | | Jan 2026 | Schmackos | 6.6K | 8.8% | 3 | | Feb 2026 | Greenies | 40.5K | 55.3% | 1 | | Feb 2026 | ZIWI Peak | 26.2K | 35.7% | 2 | | Feb 2026 | Schmackos | 6.6K | 9% | 3 | | Mar 2026 | Greenies | 40.5K | 55.3% | 1 | | Mar 2026 | ZIWI Peak | 26.2K | 35.7% | 2 | | Mar 2026 | Schmackos | 6.6K | 9% | 3 | | Apr 2026 | Greenies | 40.5K | 53.9% | 1 | | Apr 2026 | ZIWI Peak | 28K | 37.3% | 2 | | Apr 2026 | Schmackos | 6.6K | 8.8% | 3 | | May 2026 | Greenies | 40.5K | 53.9% | 1 | | May 2026 | ZIWI Peak | 28K | 37.3% | 2 | | May 2026 | Schmackos | 6.6K | 8.8% | 3 | | Jun 2026 | Greenies | 33.1K | 50.2% | 1 | | Jun 2026 | ZIWI Peak | 26.2K | 39.8% | 2 | | Jun 2026 | Schmackos | 6.6K | 10% | 3 | | Jul 2026 | Greenies | 40.5K | 55.3% | 1 | | Jul 2026 | ZIWI Peak | 26.2K | 35.7% | 2 | | Jul 2026 | Schmackos | 6.6K | 9% | 3 | | Aug 2026 | Greenies | 40.5K | 54.1% | 1 | | Aug 2026 | ZIWI Peak | 26.2K | 35% | 2 | | Aug 2026 | Schmackos | 8.1K | 10.8% | 3 | | Sep 2026 | Greenies | 40.5K | 56.6% | 1 | | Sep 2026 | ZIWI Peak | 22.9K | 32% | 2 | | Sep 2026 | Schmackos | 8.1K | 11.3% | 3 | ## What is being compared - **Greenies**: Measured on the search term “greenies”. - **Schmackos**: Measured on the search term “schmackos”. - **ZIWI Peak**: Measured on the search terms “ziwi” and “ziwi peak”, summed into one figure. - [Greenies](/demand/global-en/brands/greenies) - [Schmackos](/demand/global-en/brands/schmackos) - [ZIWI Peak](/demand/global-en/brands/ziwi-peak) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pet treat brands worldwide? In September 2026, Greenies was the most searched among pet treat brands worldwide, with an estimated 40.5K branded searches and 56.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pet treat brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pet-treat-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-treat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.