--- title: "KONG vs West Paw: Which is searched more?" description: "Is KONG or West Paw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pet-toy-brands/compare/kong-vs-west-paw" publisher: "Brandwave" --- # KONG vs West Paw: Which is searched more? Is KONG or West Paw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KONG and West Paw - **Competitive set**: Pet toy brands - **Market**: Global - **Month measured**: Sep 2026 - **KONG Share of Search**: 70% - **West Paw Share of Search**: 5.9% ## Is KONG or West Paw more popular in search? - In September 2026, KONG had more branded searches than West Paw among pet toy brands worldwide. KONG had about 64,300 branded searches, while West Paw had 5,400. KONG made up 70% of all pet toy brand searches we track, and West Paw accounted for 5.9%. - KONG was ahead of West Paw in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands worldwide moved from 73% to 70%, and its estimated monthly branded searches moved from 78.6K to 64.3K. - Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands worldwide moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top pet toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KONG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. West Paw was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KONG was listed before West Paw in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | West Paw | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Chuckit | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Outward Hound | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Trixie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet toy brands - Asked ChatGPT "Which pet toy brand should I buy?": 1. KONG, 2. Chuckit - Asked ChatGPT "What are the best pet toy brands?": 1. KONG, 2. West Paw, 3. Chuckit, 4. Outward Hound - Asked ChatGPT "What's the best pet toy brand for keeping pets entertained?": 1. KONG, 2. Outward Hound, 3. West Paw - Searched Google, AI Overview "indestructible dog toys": 1. West Paw - Searched Google, AI Overview "interactive pet toys": named none of the brands we track Not named in any answer: Trixie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet toy brands worldwide in September 2026? - In September 2026, KONG lost share of searches among pet toy brands worldwide, from 72.8% to 70%. - Estimated monthly branded searches for West Paw worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | KONG estimated searches | KONG Share of Search | KONG rank | West Paw estimated searches | West Paw Share of Search | West Paw rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 78.6K | 73% | 1 | 6.6K | 6.1% | 4 | | Nov 2025 | 109K | 76.5% | 1 | 8.1K | 5.7% | 4 | | Dec 2025 | 132K | 73.6% | 1 | 8.1K | 4.5% | 4 | | Jan 2026 | 109K | 77% | 1 | 8.1K | 5.7% | 4 | | Feb 2026 | 88.8K | 75.5% | 1 | 6.6K | 5.6% | 4 | | Mar 2026 | 92.1K | 76% | 1 | 6.6K | 5.4% | 4 | | Apr 2026 | 75.3K | 72.4% | 1 | 6.6K | 6.3% | 4 | | May 2026 | 64.3K | 69.8% | 1 | 5.4K | 5.9% | 4 | | Jun 2026 | 64.3K | 70% | 1 | 5.4K | 5.9% | 4 | | Jul 2026 | 67.6K | 69.9% | 1 | 6.6K | 6.8% | 4 | | Aug 2026 | 78.6K | 72.8% | 1 | 6.6K | 6.1% | 4 | | Sep 2026 | 64.3K | 70% | 1 | 5.4K | 5.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using KONG’s and West Paw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - **West Paw**: Measured on the search term “west paw”. - [KONG profile](/demand/global-en/brands/kong) - [West Paw profile](/demand/global-en/brands/west-paw) - [All pet toy brands worldwide](/demand/global-en/categories/pet-toy-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KONG or West Paw more popular in search? In September 2026, KONG had more branded searches than West Paw among pet toy brands worldwide. KONG had about 64,300 branded searches, while West Paw had 5,400. KONG made up 70% of all pet toy brand searches we track, and West Paw accounted for 5.9%. ## Cite this page Brandwave. "KONG vs West Paw: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pet-toy-brands/compare/kong-vs-west-paw This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-toy-brands/compare/kong-vs-west-paw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.