--- title: "Chuckit vs Outward Hound: Which is searched more?" description: "Is Chuckit or Outward Hound more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pet-toy-brands/compare/chuckit-vs-outward-hound" publisher: "Brandwave" --- # Chuckit vs Outward Hound: Which is searched more? Is Chuckit or Outward Hound more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chuckit and Outward Hound - **Competitive set**: Pet toy brands - **Market**: Global - **Month measured**: Sep 2026 - **Chuckit Share of Search**: 13.2% - **Outward Hound Share of Search**: 8.8% ## Is Chuckit or Outward Hound more popular in search? - In September 2026, Chuckit had more branded searches than Outward Hound among pet toy brands worldwide. Chuckit had about 12,100 branded searches, while Outward Hound had 8,100. Chuckit made up 13.2% of all pet toy brand searches we track, and Outward Hound accounted for 8.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Outward Hound took it in December 2025, Chuckit took it in January 2026. - Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands worldwide moved from 11.2% to 13.2%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Outward Hound’s share of searches among pet toy brands worldwide moved from 7.5% to 8.8%, and its estimated monthly branded searches held steady at 8.1K. ## Top pet toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chuckit and Outward Hound were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chuckit was listed before Outward Hound in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | West Paw | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Chuckit | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Outward Hound | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Trixie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet toy brands - Asked ChatGPT "Which pet toy brand should I buy?": 1. KONG, 2. Chuckit - Asked ChatGPT "What are the best pet toy brands?": 1. KONG, 2. West Paw, 3. Chuckit, 4. Outward Hound - Asked ChatGPT "What's the best pet toy brand for keeping pets entertained?": 1. KONG, 2. Outward Hound, 3. West Paw - Searched Google, AI Overview "indestructible dog toys": 1. West Paw - Searched Google, AI Overview "interactive pet toys": named none of the brands we track Not named in any answer: Trixie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet toy brands worldwide in September 2026? - In September 2026, Chuckit gained share of searches among pet toy brands worldwide, from 11.2% to 13.2%. - In September 2026, Outward Hound gained share of searches among pet toy brands worldwide, from 7.5% to 8.8%. ## Month by month | Month | Chuckit estimated searches | Chuckit Share of Search | Chuckit rank | Outward Hound estimated searches | Outward Hound Share of Search | Outward Hound rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 11.2% | 2 | 8.1K | 7.5% | 3 | | Nov 2025 | 14.8K | 10.4% | 2 | 8.1K | 5.7% | 3 | | Dec 2025 | 14.8K | 8.2% | 3 | 22.2K | 12.4% | 2 | | Jan 2026 | 12.1K | 8.6% | 2 | 9.9K | 7% | 3 | | Feb 2026 | 12.1K | 10.3% | 2 | 8.1K | 6.9% | 3 | | Mar 2026 | 12.1K | 10% | 2 | 8.1K | 6.7% | 3 | | Apr 2026 | 12.1K | 11.6% | 2 | 8.1K | 7.8% | 3 | | May 2026 | 12.1K | 13.1% | 2 | 8.1K | 8.8% | 3 | | Jun 2026 | 12.1K | 13.2% | 2 | 8.1K | 8.8% | 3 | | Jul 2026 | 12.1K | 12.5% | 2 | 8.1K | 8.4% | 3 | | Aug 2026 | 12.1K | 11.2% | 2 | 8.1K | 7.5% | 3 | | Sep 2026 | 12.1K | 13.2% | 2 | 8.1K | 8.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Chuckit’s and Outward Hound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chuckit**: Measured on the search term “chuckit”. - **Outward Hound**: Measured on the search term “outward hound”. - [Chuckit profile](/demand/global-en/brands/chuckit) - [Outward Hound profile](/demand/global-en/brands/outward-hound) - [All pet toy brands worldwide](/demand/global-en/categories/pet-toy-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chuckit or Outward Hound more popular in search? In September 2026, Chuckit had more branded searches than Outward Hound among pet toy brands worldwide. Chuckit had about 12,100 branded searches, while Outward Hound had 8,100. Chuckit made up 13.2% of all pet toy brand searches we track, and Outward Hound accounted for 8.8%. ## Cite this page Brandwave. "Chuckit vs Outward Hound: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pet-toy-brands/compare/chuckit-vs-outward-hound This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-toy-brands/compare/chuckit-vs-outward-hound. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.