--- title: "Pet toy brands: Which are searched most?" description: "Compare the pet toy brands people buy. Share of Search among KONG, Chuckit and Trixie, the pet toy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pet-toy-brands" publisher: "Brandwave" --- # Pet toy brands: Which are searched most? Compare the pet toy brands people buy. Share of Search among KONG, Chuckit and Trixie, the pet toy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pet toy brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: KONG, 82% ## Which brand is most popular in search among pet toy brands worldwide? - In September 2026, KONG was the most searched among pet toy brands worldwide, with an estimated 64.3K branded searches and 82% estimated Share of Search within this set. - Chuckit is in 2nd place, 66.6 percentage points behind at 15.4% Share of Search. - Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet toy brands worldwide decreased from 84.5% to 82%. - Across the 12 months ending September 2026, Chuckit’s estimated Share of Search among pet toy brands worldwide increased from 13% to 15.4%. - Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet toy brands worldwide peaked at 88.6% in December 2025 and was lowest at 81.7% in May 2026. - Across the 12 months ending September 2026, Chuckit’s estimated Share of Search among pet toy brands worldwide peaked at 15.4% in September 2026 and was lowest at 9.8% in January 2026. - Across the 12 months ending September 2026, Trixie’s estimated Share of Search among pet toy brands worldwide peaked at 2.9% in May 2026 and was lowest at 1.5% in December 2025. - Across the 12 months ending September 2026, Trixie held steady: its estimated Share of Search among pet toy brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [KONG vs Chuckit: compare search popularity](/demand/global-en/compare/chuckit-vs-kong): 82% against 15.4% Share of Search. - [KONG vs Trixie: compare search popularity](/demand/global-en/compare/kong-vs-trixie): 82% against 2.5% Share of Search. - [Chuckit vs Trixie: compare search popularity](/demand/global-en/compare/chuckit-vs-trixie): 15.4% against 2.5% Share of Search. ## How did search popularity change for pet toy brands worldwide in September 2026? - In September 2026, Chuckit gained estimated Share of Search among pet toy brands worldwide, from 13% to 15.4%. - In September 2026, KONG lost estimated Share of Search among pet toy brands worldwide, from 84.3% to 82%. - Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | KONG | 82% | 64.3K | -18.2% | The KONG Company | | 2 | Chuckit | 15.4% | 12.1K | 0.0% | Chuckit | | 3 | Trixie | 2.5% | 2K | -21.1% | Trixie | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KONG | 78.6K | 84.5% | 1 | | Oct 2025 | Chuckit | 12.1K | 13% | 2 | | Oct 2025 | Trixie | 2.3K | 2.5% | 3 | | Nov 2025 | KONG | 109K | 86.4% | 1 | | Nov 2025 | Chuckit | 14.8K | 11.8% | 2 | | Nov 2025 | Trixie | 2.4K | 1.9% | 3 | | Dec 2025 | KONG | 132K | 88.6% | 1 | | Dec 2025 | Chuckit | 14.8K | 9.9% | 2 | | Dec 2025 | Trixie | 2.3K | 1.5% | 3 | | Jan 2026 | KONG | 109K | 88.3% | 1 | | Jan 2026 | Chuckit | 12.1K | 9.8% | 2 | | Jan 2026 | Trixie | 2.3K | 1.9% | 3 | | Feb 2026 | KONG | 88.8K | 86.3% | 1 | | Feb 2026 | Chuckit | 12.1K | 11.8% | 2 | | Feb 2026 | Trixie | 2K | 1.9% | 3 | | Mar 2026 | KONG | 92.1K | 86.5% | 1 | | Mar 2026 | Chuckit | 12.1K | 11.4% | 2 | | Mar 2026 | Trixie | 2.3K | 2.2% | 3 | | Apr 2026 | KONG | 75.3K | 84.3% | 1 | | Apr 2026 | Chuckit | 12.1K | 13.5% | 2 | | Apr 2026 | Trixie | 1.9K | 2.2% | 3 | | May 2026 | KONG | 64.3K | 81.7% | 1 | | May 2026 | Chuckit | 12.1K | 15.4% | 2 | | May 2026 | Trixie | 2.3K | 2.9% | 3 | | Jun 2026 | KONG | 64.3K | 82% | 1 | | Jun 2026 | Chuckit | 12.1K | 15.4% | 2 | | Jun 2026 | Trixie | 2K | 2.6% | 3 | | Jul 2026 | KONG | 67.6K | 82.4% | 1 | | Jul 2026 | Chuckit | 12.1K | 14.7% | 2 | | Jul 2026 | Trixie | 2.3K | 2.9% | 3 | | Aug 2026 | KONG | 78.6K | 84.3% | 1 | | Aug 2026 | Chuckit | 12.1K | 13% | 2 | | Aug 2026 | Trixie | 2.5K | 2.7% | 3 | | Sep 2026 | KONG | 64.3K | 82% | 1 | | Sep 2026 | Chuckit | 12.1K | 15.4% | 2 | | Sep 2026 | Trixie | 2K | 2.5% | 3 | ## What is being compared - **Chuckit**: Measured on the search term “chuckit”. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - **Trixie**: Measured on the search terms “trixie cat”, “trixie cat tree”, “trixie pet” and “trixie toy”, summed into one figure. - [Chuckit](/demand/global-en/brands/chuckit) - [KONG](/demand/global-en/brands/kong) - [Trixie](/demand/global-en/brands/trixie) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pet toy brands worldwide? In September 2026, KONG was the most searched among pet toy brands worldwide, with an estimated 64.3K branded searches and 82% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pet toy brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pet-toy-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-toy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.