--- title: "Pet supplement brands: Which brands are most popular in search?" description: "Compare the pet supplement brands people buy. Share of Search among Zesty Paws, VetriScience, PetHonesty, NaturVet, Nutramax and VetIQ, the pet supplement brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pet-supplement-brands" publisher: "Brandwave" --- # Pet supplement brands: Which brands are most popular in search? Compare the pet supplement brands people buy. Share of Search among Zesty Paws, VetriScience, PetHonesty, NaturVet, Nutramax and VetIQ, the pet supplement brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pet supplement brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Zesty Paws, 52.6% ## Which brand is most popular in search among pet supplement brands worldwide? - In August 2026, Zesty Paws was the most searched among pet supplement brands worldwide, with an estimated 27.1K branded searches and 52.6% estimated Share of Search within this set. - VetriScience is in 2nd place, 36.9 percentage points behind at 15.7% Share of Search. - Across the 11 months ending August 2026, VetriScience’s estimated Share of Search among pet supplement brands worldwide increased from 12.8% to 15.7%. - Across the 11 months ending August 2026, PetHonesty’s estimated Share of Search among pet supplement brands worldwide decreased from 15.7% to 12.8%. - Across the 11 months ending August 2026, Nutramax’s estimated Share of Search among pet supplement brands worldwide increased from 4.7% to 5.6%. - Across the 11 months ending August 2026, VetIQ’s estimated Share of Search among pet supplement brands worldwide decreased from 5.6% to 4.7%. - Across the 11 months ending August 2026, Zesty Paws’ estimated Share of Search among pet supplement brands worldwide peaked at 53.7% in November 2025 and was lowest at 48.2% in December 2025. - Across the 11 months ending August 2026, PetHonesty’s estimated Share of Search among pet supplement brands worldwide peaked at 17.6% in December 2025 and was lowest at 12.6% in June 2026. - Across the 11 months ending August 2026, NaturVet’s estimated Share of Search among pet supplement brands worldwide peaked at 11.7% in December 2025 and was lowest at 8.5% in October 2025. - Across the 11 months ending August 2026, Nutramax’s estimated Share of Search among pet supplement brands worldwide peaked at 5.6% in August 2026 and was lowest at 3.8% in November 2025. - Across the 11 months ending August 2026, VetIQ’s estimated Share of Search among pet supplement brands worldwide peaked at 5.6% in October 2025 and was lowest at 4.1% in December 2025. - Across the 11 months ending August 2026, VetriScience rose from 3rd to 2nd among pet supplement brands worldwide. - Across the 11 months ending August 2026, PetHonesty fell from 2nd to 3rd among pet supplement brands worldwide. - Across the 11 months ending August 2026, Nutramax rose from 6th to 5th among pet supplement brands worldwide. - Across the 11 months ending August 2026, VetIQ fell from 5th to 6th among pet supplement brands worldwide. - Across the 11 months ending August 2026, Zesty Paws and NaturVet held steady: their estimated Share of Search among pet supplement brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Zesty Paws vs VetriScience: compare search popularity](/demand/global-en/compare/vetriscience-vs-zesty-paws): 52.6% against 15.7% Share of Search. - [Zesty Paws vs PetHonesty: compare search popularity](/demand/global-en/compare/pethonesty-vs-zesty-paws): 52.6% against 12.8% Share of Search. - [Zesty Paws vs NaturVet: compare search popularity](/demand/global-en/compare/naturvet-vs-zesty-paws): 52.6% against 8.5% Share of Search. - [Zesty Paws vs Nutramax: compare search popularity](/demand/global-en/compare/nutramax-vs-zesty-paws): 52.6% against 5.6% Share of Search. - [VetriScience vs PetHonesty: compare search popularity](/demand/global-en/compare/pethonesty-vs-vetriscience): 15.7% against 12.8% Share of Search. - [VetriScience vs NaturVet: compare search popularity](/demand/global-en/compare/naturvet-vs-vetriscience): 15.7% against 8.5% Share of Search. - [VetriScience vs Nutramax: compare search popularity](/demand/global-en/compare/nutramax-vs-vetriscience): 15.7% against 5.6% Share of Search. - [PetHonesty vs NaturVet: compare search popularity](/demand/global-en/compare/naturvet-vs-pethonesty): 12.8% against 8.5% Share of Search. - [PetHonesty vs Nutramax: compare search popularity](/demand/global-en/compare/nutramax-vs-pethonesty): 12.8% against 5.6% Share of Search. - [NaturVet vs Nutramax: compare search popularity](/demand/global-en/compare/naturvet-vs-nutramax): 8.5% against 5.6% Share of Search. ## How did search popularity change for pet supplement brands worldwide in August 2026? - In August 2026, Zesty Paws gained estimated Share of Search among pet supplement brands worldwide, from 51.6% to 52.6%. - In August 2026, NaturVet lost estimated Share of Search among pet supplement brands worldwide, from 10.3% to 8.5%. - Estimated monthly branded searches for VetriScience worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Nutramax worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for PetHonesty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. - Estimated monthly branded searches for VetIQ worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Zesty Paws | 52.6% | 27.1K | 0.0% | Zesty Paws | | 2 | VetriScience | 15.7% | 8.1K | 0.0% | VetriScience | | 3 | PetHonesty | 12.8% | 6.6K | 0.0% | PetHonesty | | 4 | NaturVet | 8.5% | 4.4K | -18.5% | NaturVet | | 5 | Nutramax | 5.6% | 2.9K | 0.0% | Nutramax | | 6 | VetIQ | 4.7% | 2.4K | 0.0% | VetIQ | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zesty Paws | 27.1K | 52.6% | 1 | | Oct 2025 | PetHonesty | 8.1K | 15.7% | 2 | | Oct 2025 | VetriScience | 6.6K | 12.8% | 3 | | Oct 2025 | NaturVet | 4.4K | 8.5% | 4 | | Oct 2025 | VetIQ | 2.9K | 5.6% | 5 | | Oct 2025 | Nutramax | 2.4K | 4.7% | 6 | | Nov 2025 | Zesty Paws | 27.1K | 53.7% | 1 | | Nov 2025 | PetHonesty | 8.1K | 16% | 2 | | Nov 2025 | VetriScience | 6.6K | 13.1% | 3 | | Nov 2025 | NaturVet | 4.4K | 8.7% | 4 | | Nov 2025 | VetIQ | 2.4K | 4.8% | 5 | | Nov 2025 | Nutramax | 1.9K | 3.8% | 6 | | Dec 2025 | Zesty Paws | 22.2K | 48.2% | 1 | | Dec 2025 | PetHonesty | 8.1K | 17.6% | 2 | | Dec 2025 | VetriScience | 6.6K | 14.3% | 3 | | Dec 2025 | NaturVet | 5.4K | 11.7% | 4 | | Dec 2025 | Nutramax | 1.9K | 4.1% | 5 | | Dec 2025 | VetIQ | 1.9K | 4.1% | 6 | | Jan 2026 | Zesty Paws | 27.1K | 50.2% | 1 | | Jan 2026 | PetHonesty | 8.1K | 15% | 2 | | Jan 2026 | VetriScience | 8.1K | 15% | 3 | | Jan 2026 | NaturVet | 5.4K | 10% | 4 | | Jan 2026 | Nutramax | 2.9K | 5.4% | 5 | | Jan 2026 | VetIQ | 2.4K | 4.4% | 6 | | Feb 2026 | Zesty Paws | 22.2K | 50.3% | 1 | | Feb 2026 | PetHonesty | 6.6K | 15% | 2 | | Feb 2026 | VetriScience | 6.6K | 15% | 3 | | Feb 2026 | NaturVet | 4.4K | 10% | 4 | | Feb 2026 | Nutramax | 2.4K | 5.4% | 5 | | Feb 2026 | VetIQ | 1.9K | 4.3% | 6 | | Mar 2026 | Zesty Paws | 27.1K | 50.2% | 1 | | Mar 2026 | PetHonesty | 8.1K | 15% | 2 | | Mar 2026 | VetriScience | 8.1K | 15% | 3 | | Mar 2026 | NaturVet | 5.4K | 10% | 4 | | Mar 2026 | Nutramax | 2.9K | 5.4% | 5 | | Mar 2026 | VetIQ | 2.4K | 4.4% | 6 | | Apr 2026 | Zesty Paws | 27.1K | 50.7% | 1 | | Apr 2026 | PetHonesty | 8.1K | 15.1% | 2 | | Apr 2026 | VetriScience | 8.1K | 15.1% | 3 | | Apr 2026 | NaturVet | 5.4K | 10.1% | 4 | | Apr 2026 | Nutramax | 2.4K | 4.5% | 5 | | Apr 2026 | VetIQ | 2.4K | 4.5% | 6 | | May 2026 | Zesty Paws | 27.1K | 52.1% | 1 | | May 2026 | VetriScience | 8.1K | 15.6% | 2 | | May 2026 | PetHonesty | 6.6K | 12.7% | 3 | | May 2026 | NaturVet | 5.4K | 10.4% | 4 | | May 2026 | Nutramax | 2.4K | 4.6% | 5 | | May 2026 | VetIQ | 2.4K | 4.6% | 6 | | Jun 2026 | Zesty Paws | 27.1K | 51.6% | 1 | | Jun 2026 | VetriScience | 8.1K | 15.4% | 2 | | Jun 2026 | PetHonesty | 6.6K | 12.6% | 3 | | Jun 2026 | NaturVet | 5.4K | 10.3% | 4 | | Jun 2026 | Nutramax | 2.9K | 5.5% | 5 | | Jun 2026 | VetIQ | 2.4K | 4.6% | 6 | | Jul 2026 | Zesty Paws | 27.1K | 51.6% | 1 | | Jul 2026 | VetriScience | 8.1K | 15.4% | 2 | | Jul 2026 | PetHonesty | 6.6K | 12.6% | 3 | | Jul 2026 | NaturVet | 5.4K | 10.3% | 4 | | Jul 2026 | Nutramax | 2.9K | 5.5% | 5 | | Jul 2026 | VetIQ | 2.4K | 4.6% | 6 | | Aug 2026 | Zesty Paws | 27.1K | 52.6% | 1 | | Aug 2026 | VetriScience | 8.1K | 15.7% | 2 | | Aug 2026 | PetHonesty | 6.6K | 12.8% | 3 | | Aug 2026 | NaturVet | 4.4K | 8.5% | 4 | | Aug 2026 | Nutramax | 2.9K | 5.6% | 5 | | Aug 2026 | VetIQ | 2.4K | 4.7% | 6 | | Sep 2026 | NaturVet | — | — | — | | Sep 2026 | Nutramax | — | — | — | | Sep 2026 | PetHonesty | — | — | — | | Sep 2026 | VetIQ | — | — | — | | Sep 2026 | VetriScience | — | — | — | | Sep 2026 | Zesty Paws | — | — | — | ## What is being compared - **NaturVet**: Measured on the search term “natur vet”. - **Nutramax**: Measured on the search term “nutramax labs”. - **PetHonesty**: Measured on the search term “pet honesty”. - **VetIQ**: Measured on the search term “vet iq”. - **VetriScience**: Measured on the search term “vetriscience”. - **Zesty Paws**: Measured on the search term “zesty paws”. - [NaturVet](/demand/global-en/brands/naturvet) - [Nutramax](/demand/global-en/brands/nutramax) - [PetHonesty](/demand/global-en/brands/pethonesty) - [VetIQ](/demand/global-en/brands/vetiq) - [VetriScience](/demand/global-en/brands/vetriscience) - [Zesty Paws](/demand/global-en/brands/zesty-paws) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pet supplement brands worldwide? In August 2026, Zesty Paws was the most searched among pet supplement brands worldwide, with an estimated 27.1K branded searches and 52.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pet supplement brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pet-supplement-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-supplement-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.