---
title: "Pet insurance providers: Which brands are most popular in search?"
description: "Compare providers offering insurance for pet owners. Share of Search among Trupanion, Embrace, Pets Best, Fetch and Spot, the pet insurance providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pet-insurance-providers"
publisher: "Brandwave"
---

# Pet insurance providers: Which brands are most popular in search?

Compare providers offering insurance for pet owners. Share of Search among Trupanion, Embrace, Pets Best, Fetch and Spot, the pet insurance providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet insurance providers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Trupanion, 33.7%

## Which brand is most popular in search among pet insurance providers worldwide?

- In August 2026, Trupanion was the most searched among pet insurance providers worldwide, with an estimated 198K branded searches and 33.7% estimated Share of Search within this set.
- Embrace is in 2nd place, 13 percentage points behind at 20.7% Share of Search.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide increased from 29.6% to 33.7%.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide decreased from 23.7% to 20.7%.
- Across the 11 months ending August 2026, Pets Best’s estimated Share of Search among pet insurance providers worldwide decreased from 20.9% to 17.7%.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance providers worldwide increased from 10.8% to 14.1%.
- Across the 11 months ending August 2026, Spot’s estimated Share of Search among pet insurance providers worldwide decreased from 15% to 13.8%.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide peaked at 37.4% in May 2026 and was lowest at 29.6% in October 2025.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide peaked at 23.7% in October 2025 and was lowest at 19.6% in July 2026.
- Across the 11 months ending August 2026, Pets Best’s estimated Share of Search among pet insurance providers worldwide peaked at 23.7% in November 2025 and was lowest at 15.6% in March 2026.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance providers worldwide peaked at 16.5% in March 2026 and was lowest at 10.2% in May 2026.
- Across the 11 months ending August 2026, Spot’s estimated Share of Search among pet insurance providers worldwide peaked at 15.3% in July 2026 and was lowest at 11.7% in April 2026.
- Across the 11 months ending August 2026, Fetch rose from 5th to 4th among pet insurance providers worldwide.
- Across the 11 months ending August 2026, Spot fell from 4th to 5th among pet insurance providers worldwide.

## Compare search popularity between leading brands

- [Trupanion vs Embrace: compare search popularity](/demand/global-en/compare/embrace-vs-trupanion): 33.7% against 20.7% Share of Search.
- [Trupanion vs Pets Best: compare search popularity](/demand/global-en/compare/pets-best-vs-trupanion): 33.7% against 17.7% Share of Search.
- [Trupanion vs Fetch: compare search popularity](/demand/global-en/compare/fetch-pet-insurance-vs-trupanion): 33.7% against 14.1% Share of Search.
- [Trupanion vs Spot: compare search popularity](/demand/global-en/compare/spot-pet-insurance-vs-trupanion): 33.7% against 13.8% Share of Search.
- [Embrace vs Pets Best: compare search popularity](/demand/global-en/compare/embrace-vs-pets-best): 20.7% against 17.7% Share of Search.
- [Embrace vs Fetch: compare search popularity](/demand/global-en/compare/embrace-vs-fetch-pet-insurance): 20.7% against 14.1% Share of Search.
- [Embrace vs Spot: compare search popularity](/demand/global-en/compare/embrace-vs-spot-pet-insurance): 20.7% against 13.8% Share of Search.
- [Pets Best vs Fetch: compare search popularity](/demand/global-en/compare/fetch-pet-insurance-vs-pets-best): 17.7% against 14.1% Share of Search.
- [Pets Best vs Spot: compare search popularity](/demand/global-en/compare/pets-best-vs-spot-pet-insurance): 17.7% against 13.8% Share of Search.
- [Fetch vs Spot: compare search popularity](/demand/global-en/compare/fetch-pet-insurance-vs-spot-pet-insurance): 14.1% against 13.8% Share of Search.

## How did search popularity change for pet insurance providers worldwide in August 2026?

- In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%.
- In August 2026, Fetch overtook Spot to rank 4th among pet insurance providers worldwide, at 14.1%.
- In August 2026, Trupanion gained estimated Share of Search among pet insurance providers worldwide, from 32% to 33.7%.
- In August 2026, Pets Best lost estimated Share of Search among pet insurance providers worldwide, from 19.9% to 17.7%.
- In August 2026, Spot lost estimated Share of Search among pet insurance providers worldwide, from 15.3% to 13.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Trupanion | 33.7% | 198K | -0.1% | Trupanion |
| 2 | Embrace | 20.7% | 122K | +0.0% | Embrace |
| 3 | Pets Best | 17.7% | 104K | -15.5% | Pets Best |
| 4 | Fetch | 14.1% | 82.7K | +0.4% | Fetch |
| 5 | Spot | 13.8% | 81.3K | -14.3% | Spot |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trupanion | 188K | 29.6% | 1 |
| Oct 2025 | Embrace | 150K | 23.7% | 2 |
| Oct 2025 | Pets Best | 132K | 20.9% | 3 |
| Oct 2025 | Spot | 95.3K | 15% | 4 |
| Oct 2025 | Fetch | 68.7K | 10.8% | 5 |
| Nov 2025 | Trupanion | 187K | 31.2% | 1 |
| Nov 2025 | Pets Best | 142K | 23.7% | 2 |
| Nov 2025 | Embrace | 123K | 20.4% | 3 |
| Nov 2025 | Spot | 81.3K | 13.5% | 4 |
| Nov 2025 | Fetch | 66.9K | 11.1% | 5 |
| Dec 2025 | Trupanion | 191K | 33.2% | 1 |
| Dec 2025 | Embrace | 124K | 21.5% | 2 |
| Dec 2025 | Pets Best | 110K | 19.2% | 3 |
| Dec 2025 | Spot | 81.4K | 14.2% | 4 |
| Dec 2025 | Fetch | 69.1K | 12% | 5 |
| Jan 2026 | Trupanion | 216K | 32% | 1 |
| Jan 2026 | Embrace | 149K | 22.1% | 2 |
| Jan 2026 | Pets Best | 130K | 19.3% | 3 |
| Jan 2026 | Spot | 96K | 14.2% | 4 |
| Jan 2026 | Fetch | 83.1K | 12.3% | 5 |
| Feb 2026 | Trupanion | 188K | 33.3% | 1 |
| Feb 2026 | Embrace | 124K | 21.9% | 2 |
| Feb 2026 | Pets Best | 103K | 18.3% | 3 |
| Feb 2026 | Spot | 81.4K | 14.4% | 4 |
| Feb 2026 | Fetch | 67.9K | 12% | 5 |
| Mar 2026 | Trupanion | 250K | 35% | 1 |
| Mar 2026 | Embrace | 149K | 20.9% | 2 |
| Mar 2026 | Fetch | 118K | 16.5% | 3 |
| Mar 2026 | Pets Best | 111K | 15.6% | 4 |
| Mar 2026 | Spot | 86K | 12% | 5 |
| Apr 2026 | Trupanion | 245K | 35.5% | 1 |
| Apr 2026 | Embrace | 149K | 21.6% | 2 |
| Apr 2026 | Pets Best | 117K | 16.9% | 3 |
| Apr 2026 | Fetch | 98.5K | 14.3% | 4 |
| Apr 2026 | Spot | 81.2K | 11.7% | 5 |
| May 2026 | Trupanion | 250K | 37.4% | 1 |
| May 2026 | Embrace | 149K | 22.3% | 2 |
| May 2026 | Pets Best | 120K | 17.9% | 3 |
| May 2026 | Spot | 81.3K | 12.2% | 4 |
| May 2026 | Fetch | 67.9K | 10.2% | 5 |
| Jun 2026 | Trupanion | 188K | 31.5% | 1 |
| Jun 2026 | Pets Best | 124K | 20.7% | 2 |
| Jun 2026 | Embrace | 122K | 20.4% | 3 |
| Jun 2026 | Fetch | 82.1K | 13.8% | 4 |
| Jun 2026 | Spot | 81.3K | 13.6% | 5 |
| Jul 2026 | Trupanion | 198K | 32% | 1 |
| Jul 2026 | Pets Best | 123K | 19.9% | 2 |
| Jul 2026 | Embrace | 122K | 19.6% | 3 |
| Jul 2026 | Spot | 94.8K | 15.3% | 4 |
| Jul 2026 | Fetch | 82.4K | 13.3% | 5 |
| Aug 2026 | Trupanion | 198K | 33.7% | 1 |
| Aug 2026 | Embrace | 122K | 20.7% | 2 |
| Aug 2026 | Pets Best | 104K | 17.7% | 3 |
| Aug 2026 | Fetch | 82.7K | 14.1% | 4 |
| Aug 2026 | Spot | 81.3K | 13.8% | 5 |
| Sep 2026 | Embrace | — | — | — |
| Sep 2026 | Fetch | — | — | — |
| Sep 2026 | Pets Best | — | — | — |
| Sep 2026 | Spot | — | — | — |
| Sep 2026 | Trupanion | — | — | — |

## What is being compared

- **Embrace**: Measured on the search terms “cat insurance embrace”, “dog insurance embrace”, “embrace cat insurance”, “embrace pet insurance” and “embracepetinsurance com”, summed into one figure.
- **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance”, “fetchpet com” and “pet insurance fetch”, summed into one figure.
- **Pets Best**: Measured on the search terms “insurance pets best”, “pet insurance pets best”, “pets best”, “pets best cat insurance”, “pets best dog insurance”, “petsbest” and “petsbest com”, summed into one figure.
- **Spot**: Measured on the search terms “dog insurance spot”, “insurance spot”, “pet insurance spot”, “spot cat insurance”, “spot dog insurance”, “spot pet insurance” and “spotpet com”, summed into one figure.
- **Trupanion**: Measured on the search terms “cat insurance trupanion”, “dog insurance trupanion”, “pet insurance trupanion”, “trupanion”, “trupanion cat insurance”, “trupanion com” and “trupanion insurance”, summed into one figure.

- [Embrace](/demand/global-en/brands/embrace)
- [Fetch](/demand/global-en/brands/fetch-pet-insurance)
- [Pets Best](/demand/global-en/brands/pets-best)
- [Spot](/demand/global-en/brands/spot-pet-insurance)
- [Trupanion](/demand/global-en/brands/trupanion)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet insurance providers worldwide?

In August 2026, Trupanion was the most searched among pet insurance providers worldwide, with an estimated 198K branded searches and 33.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pet insurance providers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pet-insurance-providers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-insurance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.