---
title: "Pet insurance brands: Which are searched most?"
description: "Compare the pet insurance brands operators run on. Share of Search among Nationwide, Trupanion, Lemonade, Embrace, Fetch and Healthy Paws, the pet insurance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pet-insurance-brands"
publisher: "Brandwave"
---

# Pet insurance brands: Which are searched most?

Compare the pet insurance brands operators run on. Share of Search among Nationwide, Trupanion, Lemonade, Embrace, Fetch and Healthy Paws, the pet insurance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet insurance brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nationwide, 26.1%

## Which brand is most popular in search among pet insurance brands worldwide?

- Nationwide and Trupanion share the highest estimated Share of Search among pet insurance brands worldwide, at 26.1% and 25.7% in August 2026.
- Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide decreased from 29.4% to 26.1%.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance brands worldwide increased from 22.4% to 25.7%.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among pet insurance brands worldwide increased from 16.1% to 17.5%.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance brands worldwide decreased from 17.9% to 15.8%.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance brands worldwide increased from 8.2% to 10.7%.
- Across the 11 months ending August 2026, Healthy Paws’ estimated Share of Search among pet insurance brands worldwide decreased from 5.9% to 4.3%.
- Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide peaked at 29.4% in October 2025 and was lowest at 20.2% in April 2026.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance brands worldwide peaked at 31% in May 2026 and was lowest at 22.4% in October 2025.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among pet insurance brands worldwide peaked at 18.4% in June 2026 and was lowest at 13.5% in April 2026.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance brands worldwide peaked at 18.4% in May 2026 and was lowest at 15.8% in August 2026.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance brands worldwide peaked at 13.2% in March 2026 and was lowest at 8.2% in October 2025.
- Across the 11 months ending August 2026, Healthy Paws’ estimated Share of Search among pet insurance brands worldwide peaked at 6.1% in April 2026 and was lowest at 4.3% in August 2026.
- Across the 11 months ending August 2026, Lemonade rose from 4th to 3rd among pet insurance brands worldwide.
- Across the 11 months ending August 2026, Embrace fell from 3rd to 4th among pet insurance brands worldwide.

## Compare search popularity between leading brands

- [Nationwide vs Trupanion: compare search popularity](/demand/global-en/compare/nationwide-vs-trupanion): 26.1% against 25.7% Share of Search.
- [Nationwide vs Lemonade: compare search popularity](/demand/global-en/compare/lemonade-vs-nationwide): 26.1% against 17.5% Share of Search.
- [Nationwide vs Embrace: compare search popularity](/demand/global-en/compare/embrace-vs-nationwide): 26.1% against 15.8% Share of Search.
- [Nationwide vs Fetch: compare search popularity](/demand/global-en/compare/fetch-pet-insurance-vs-nationwide): 26.1% against 10.7% Share of Search.
- [Trupanion vs Lemonade: compare search popularity](/demand/global-en/compare/lemonade-vs-trupanion): 25.7% against 17.5% Share of Search.
- [Trupanion vs Embrace: compare search popularity](/demand/global-en/compare/embrace-vs-trupanion): 25.7% against 15.8% Share of Search.
- [Trupanion vs Fetch: compare search popularity](/demand/global-en/compare/fetch-pet-insurance-vs-trupanion): 25.7% against 10.7% Share of Search.
- [Lemonade vs Embrace: compare search popularity](/demand/global-en/compare/embrace-vs-lemonade): 17.5% against 15.8% Share of Search.
- [Lemonade vs Fetch: compare search popularity](/demand/global-en/compare/fetch-pet-insurance-vs-lemonade): 17.5% against 10.7% Share of Search.
- [Embrace vs Fetch: compare search popularity](/demand/global-en/compare/embrace-vs-fetch-pet-insurance): 15.8% against 10.7% Share of Search.

## How did search popularity change for pet insurance brands worldwide in August 2026?

- In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.
- In August 2026, Trupanion lost estimated Share of Search among pet insurance brands worldwide, from 27% to 25.7%.
- In August 2026, Lemonade lost estimated Share of Search among pet insurance brands worldwide, from 18.4% to 17.5%.
- In August 2026, Embrace lost estimated Share of Search among pet insurance brands worldwide, from 16.5% to 15.8%.
- Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.
- Estimated monthly branded searches for Healthy Paws worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nationwide | 26.1% | 201K | +21.8% | Nationwide |
| 2 | Trupanion | 25.7% | 198K | -0.1% | Trupanion |
| 3 | Lemonade | 17.5% | 135K | 0.0% | Lemonade |
| 4 | Embrace | 15.8% | 122K | +0.0% | Embrace |
| 5 | Fetch | 10.7% | 82.7K | +0.4% | Fetch |
| 6 | Healthy Paws | 4.3% | 33.1K | 0.0% | Healthy Paws |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nationwide | 246K | 29.4% | 1 |
| Oct 2025 | Trupanion | 188K | 22.4% | 2 |
| Oct 2025 | Embrace | 150K | 17.9% | 3 |
| Oct 2025 | Lemonade | 135K | 16.1% | 4 |
| Oct 2025 | Fetch | 68.7K | 8.2% | 5 |
| Oct 2025 | Healthy Paws | 49.5K | 5.9% | 6 |
| Nov 2025 | Nationwide | 201K | 27.6% | 1 |
| Nov 2025 | Trupanion | 187K | 25.7% | 2 |
| Nov 2025 | Embrace | 123K | 16.8% | 3 |
| Nov 2025 | Lemonade | 110K | 15.1% | 4 |
| Nov 2025 | Fetch | 66.9K | 9.2% | 5 |
| Nov 2025 | Healthy Paws | 40.5K | 5.6% | 6 |
| Dec 2025 | Nationwide | 201K | 27.4% | 1 |
| Dec 2025 | Trupanion | 191K | 26% | 2 |
| Dec 2025 | Embrace | 124K | 16.8% | 3 |
| Dec 2025 | Lemonade | 110K | 15% | 4 |
| Dec 2025 | Fetch | 69.1K | 9.4% | 5 |
| Dec 2025 | Healthy Paws | 40.5K | 5.5% | 6 |
| Jan 2026 | Trupanion | 216K | 25.9% | 1 |
| Jan 2026 | Nationwide | 201K | 24.1% | 2 |
| Jan 2026 | Embrace | 149K | 17.9% | 3 |
| Jan 2026 | Lemonade | 135K | 16.2% | 4 |
| Jan 2026 | Fetch | 83.1K | 10% | 5 |
| Jan 2026 | Healthy Paws | 49.5K | 5.9% | 6 |
| Feb 2026 | Nationwide | 201K | 27.5% | 1 |
| Feb 2026 | Trupanion | 188K | 25.7% | 2 |
| Feb 2026 | Embrace | 124K | 16.9% | 3 |
| Feb 2026 | Lemonade | 110K | 15% | 4 |
| Feb 2026 | Fetch | 67.9K | 9.3% | 5 |
| Feb 2026 | Healthy Paws | 40.5K | 5.5% | 6 |
| Mar 2026 | Trupanion | 250K | 27.9% | 1 |
| Mar 2026 | Nationwide | 201K | 22.5% | 2 |
| Mar 2026 | Embrace | 149K | 16.7% | 3 |
| Mar 2026 | Lemonade | 135K | 15.1% | 4 |
| Mar 2026 | Fetch | 118K | 13.2% | 5 |
| Mar 2026 | Healthy Paws | 40.5K | 4.5% | 6 |
| Apr 2026 | Trupanion | 245K | 30% | 1 |
| Apr 2026 | Nationwide | 165K | 20.2% | 2 |
| Apr 2026 | Embrace | 149K | 18.2% | 3 |
| Apr 2026 | Lemonade | 110K | 13.5% | 4 |
| Apr 2026 | Fetch | 98.5K | 12% | 5 |
| Apr 2026 | Healthy Paws | 49.5K | 6.1% | 6 |
| May 2026 | Trupanion | 250K | 31% | 1 |
| May 2026 | Nationwide | 165K | 20.4% | 2 |
| May 2026 | Embrace | 149K | 18.4% | 3 |
| May 2026 | Lemonade | 135K | 16.7% | 4 |
| May 2026 | Fetch | 67.9K | 8.4% | 5 |
| May 2026 | Healthy Paws | 40.5K | 5% | 6 |
| Jun 2026 | Trupanion | 188K | 25.7% | 1 |
| Jun 2026 | Nationwide | 165K | 22.5% | 2 |
| Jun 2026 | Lemonade | 135K | 18.4% | 3 |
| Jun 2026 | Embrace | 122K | 16.6% | 4 |
| Jun 2026 | Fetch | 82.1K | 11.2% | 5 |
| Jun 2026 | Healthy Paws | 40.5K | 5.5% | 6 |
| Jul 2026 | Trupanion | 198K | 27% | 1 |
| Jul 2026 | Nationwide | 165K | 22.4% | 2 |
| Jul 2026 | Lemonade | 135K | 18.4% | 3 |
| Jul 2026 | Embrace | 122K | 16.5% | 4 |
| Jul 2026 | Fetch | 82.4K | 11.2% | 5 |
| Jul 2026 | Healthy Paws | 33.1K | 4.5% | 6 |
| Aug 2026 | Nationwide | 201K | 26.1% | 1 |
| Aug 2026 | Trupanion | 198K | 25.7% | 2 |
| Aug 2026 | Lemonade | 135K | 17.5% | 3 |
| Aug 2026 | Embrace | 122K | 15.8% | 4 |
| Aug 2026 | Fetch | 82.7K | 10.7% | 5 |
| Aug 2026 | Healthy Paws | 33.1K | 4.3% | 6 |
| Sep 2026 | Embrace | — | — | — |
| Sep 2026 | Fetch | — | — | — |
| Sep 2026 | Healthy Paws | — | — | — |
| Sep 2026 | Lemonade | — | — | — |
| Sep 2026 | Nationwide | — | — | — |
| Sep 2026 | Trupanion | — | — | — |

## What is being compared

- **Embrace**: Measured on the search terms “cat insurance embrace”, “dog insurance embrace”, “embrace cat insurance”, “embrace pet insurance” and “embracepetinsurance com”, summed into one figure.
- **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance”, “fetchpet com” and “pet insurance fetch”, summed into one figure.
- **Healthy Paws**: Measured on the search term “healthy paws”.
- **Lemonade**: Measured on the search term “lemonade insurance”.
- **Nationwide**: Measured on the search term “nationwide insurance”.
- **Trupanion**: Measured on the search terms “cat insurance trupanion”, “dog insurance trupanion”, “pet insurance trupanion”, “trupanion”, “trupanion cat insurance”, “trupanion com” and “trupanion insurance”, summed into one figure.

- [Embrace](/demand/global-en/brands/embrace)
- [Fetch](/demand/global-en/brands/fetch-pet-insurance)
- [Healthy Paws](/demand/global-en/brands/healthy-paws)
- [Lemonade](/demand/global-en/brands/lemonade)
- [Nationwide](/demand/global-en/brands/nationwide)
- [Trupanion](/demand/global-en/brands/trupanion)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet insurance brands worldwide?

Nationwide and Trupanion share the highest estimated Share of Search among pet insurance brands worldwide, at 26.1% and 25.7% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pet insurance brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pet-insurance-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-insurance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.