---
title: "Pet GPS tracker brands: Which are searched most?"
description: "Compare the pet gps tracker brands people buy. Share of Search among Garmin, Apple AirTag, Tractive and Fi, the pet GPS tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pet-gps-trackers"
publisher: "Brandwave"
---

# Pet GPS tracker brands: Which are searched most?

Compare the pet gps tracker brands people buy. Share of Search among Garmin, Apple AirTag, Tractive and Fi, the pet GPS tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet GPS tracker brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Garmin, 89.7%

## Which brand is most popular in search among pet GPS tracker brands worldwide?

- In September 2026, Garmin was the most searched among pet GPS tracker brands worldwide, with an estimated 4.4M branded searches and 89.7% estimated Share of Search within this set.
- Apple AirTag is in 2nd place, 83.5 percentage points behind at 6.2% Share of Search.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among pet GPS tracker brands worldwide increased from 86.9% to 89.7%.
- Across the 12 months ending September 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands worldwide decreased from 8.8% to 6.2%.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among pet GPS tracker brands worldwide peaked at 89.7% in September 2026 and was lowest at 84.9% in January 2026.
- Across the 12 months ending September 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands worldwide peaked at 10.7% in January 2026 and was lowest at 6.2% in April 2026.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among pet GPS tracker brands worldwide peaked at 4.4% in April 2026 and was lowest at 2.9% in August 2026.
- Across the 12 months ending September 2026, Tractive and Fi held steady: their estimated Share of Search among pet GPS tracker brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Garmin vs Apple AirTag: compare search popularity](/demand/global-en/compare/apple-airtag-vs-garmin): 89.7% against 6.2% Share of Search.
- [Garmin vs Tractive: compare search popularity](/demand/global-en/compare/garmin-vs-tractive): 89.7% against 3.5% Share of Search.
- [Apple AirTag vs Tractive: compare search popularity](/demand/global-en/compare/apple-airtag-vs-tractive): 6.2% against 3.5% Share of Search.

## How did search popularity change for pet GPS tracker brands worldwide in September 2026?

- In September 2026, Tractive gained estimated Share of Search among pet GPS tracker brands worldwide, from 2.9% to 3.5%.
- In September 2026, Garmin gained estimated Share of Search among pet GPS tracker brands worldwide, from 89% to 89.7%.
- In September 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands worldwide, from 7.5% to 6.2%.
- Estimated monthly branded searches for Fi worldwide fell 18.6% over 12 measured months, from 35.3K to 28.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 89.7% | 4.4M | -18.5% | Garmin |
| 2 | Apple AirTag | 6.2% | 301K | -33.1% | Apple |
| 3 | Tractive | 3.5% | 172K | -0.9% | Tractive |
| 4 | Fi | 0.59% | 28.7K | -18.0% | Fi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 3.6M | 86.9% | 1 |
| Oct 2025 | Apple AirTag | 368K | 8.8% | 2 |
| Oct 2025 | Tractive | 142K | 3.4% | 3 |
| Oct 2025 | Fi | 35.3K | 0.85% | 4 |
| Nov 2025 | Garmin | 4.5M | 87.2% | 1 |
| Nov 2025 | Apple AirTag | 450K | 8.6% | 2 |
| Nov 2025 | Tractive | 174K | 3.3% | 3 |
| Nov 2025 | Fi | 42.9K | 0.82% | 4 |
| Dec 2025 | Garmin | 4.4M | 87.1% | 1 |
| Dec 2025 | Apple AirTag | 450K | 9% | 2 |
| Dec 2025 | Tractive | 147K | 2.9% | 3 |
| Dec 2025 | Fi | 52.2K | 1% | 4 |
| Jan 2026 | Garmin | 4.4M | 84.9% | 1 |
| Jan 2026 | Apple AirTag | 550K | 10.7% | 2 |
| Jan 2026 | Tractive | 178K | 3.5% | 3 |
| Jan 2026 | Fi | 46.5K | 0.9% | 4 |
| Feb 2026 | Garmin | 3.6M | 87.9% | 1 |
| Feb 2026 | Apple AirTag | 301K | 7.4% | 2 |
| Feb 2026 | Tractive | 148K | 3.7% | 3 |
| Feb 2026 | Fi | 38K | 0.94% | 4 |
| Mar 2026 | Garmin | 4.3M | 88% | 1 |
| Mar 2026 | Apple AirTag | 368K | 7.5% | 2 |
| Mar 2026 | Tractive | 180K | 3.7% | 3 |
| Mar 2026 | Fi | 42.8K | 0.87% | 4 |
| Apr 2026 | Garmin | 4.3M | 88.7% | 1 |
| Apr 2026 | Apple AirTag | 301K | 6.2% | 2 |
| Apr 2026 | Tractive | 213K | 4.4% | 3 |
| Apr 2026 | Fi | 37.9K | 0.78% | 4 |
| May 2026 | Garmin | 4.5M | 87.2% | 1 |
| May 2026 | Apple AirTag | 450K | 8.7% | 2 |
| May 2026 | Tractive | 176K | 3.4% | 3 |
| May 2026 | Fi | 41K | 0.79% | 4 |
| Jun 2026 | Garmin | 4.4M | 85.9% | 1 |
| Jun 2026 | Apple AirTag | 450K | 8.9% | 2 |
| Jun 2026 | Tractive | 215K | 4.2% | 3 |
| Jun 2026 | Fi | 50K | 0.98% | 4 |
| Jul 2026 | Garmin | 4.3M | 86% | 1 |
| Jul 2026 | Apple AirTag | 450K | 8.9% | 2 |
| Jul 2026 | Tractive | 212K | 4.2% | 3 |
| Jul 2026 | Fi | 42.8K | 0.85% | 4 |
| Aug 2026 | Garmin | 5.3M | 89% | 1 |
| Aug 2026 | Apple AirTag | 450K | 7.5% | 2 |
| Aug 2026 | Tractive | 174K | 2.9% | 3 |
| Aug 2026 | Fi | 35K | 0.58% | 4 |
| Sep 2026 | Garmin | 4.4M | 89.7% | 1 |
| Sep 2026 | Apple AirTag | 301K | 6.2% | 2 |
| Sep 2026 | Tractive | 172K | 3.5% | 3 |
| Sep 2026 | Fi | 28.7K | 0.59% | 4 |

## What is being compared

- **Apple AirTag**: Measured on the search term “apple airtag”.
- **Fi**: Measured on the search terms “fi collar”, “fi dog collar” and “tryfi”, summed into one figure.
- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.
- **Tractive**: Measured on the search terms “dog tracker tractive”, “tractive” and “tractive dog collar”, summed into one figure.

- [Apple AirTag](/demand/global-en/brands/apple-airtag)
- [Fi](/demand/global-en/brands/fi-dog-collar)
- [Garmin](/demand/global-en/brands/garmin)
- [Tractive](/demand/global-en/brands/tractive)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet GPS tracker brands worldwide?

In September 2026, Garmin was the most searched among pet GPS tracker brands worldwide, with an estimated 4.4M branded searches and 89.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pet GPS tracker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pet-gps-trackers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pet-gps-trackers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.